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AP Joins With Intel’s Widget Channel

Want the Internet on your TV? It’s perfectly possible, and the Associated Press has joined with Intel’s Widget Channel to demonstrate it at CES.

The news ticker scrolls across the bottom of the television screen and the television viewer chooses which categories of headlines are of most interest, including breaking top news, local updates, business and finance, sports, entertainment and more.

Comcast and Intel are demonstrating the capability of viewers to enjoy Internet services while watching cable TV by integrating the Widget Channel with the Comcast Interactive Program Guide using tru2way technology, a Java-based platform with open API specifications built into televisions, set-top boxes and other devices.

"AP is excited to be a part of Intel’s latest push to bring rich Internet applications to TV," said Jeffrey Litvack, general manager for mobile and emerging products for AP. "The AP News Widget makes it easy for television viewers to have uninterrupted access to breaking news while watching any show. Looking forward, we plan to develop the AP news widget into more of a newsreader where one can click on a headline to view a photo, video and a snippet of a news story and then e-mail it to yourself or a friend."

“Since announcing our vision last August at the 2008 Intel Developer Forum to bring Internet-based content to the TV through the power of the Intel Media Processor CE 3100 and a new TV applications framework called Widget Channel, the CE and entertainment industry have embraced this new opportunity,” said William O. Leszinske, Jr., general manager of Intel’s Digital Home Group. “AP is on the cutting-edge of the connected TV experience and is poised to accelerate a rich, relevant Internet on TV experience for consumers. We are pleased to show the AP TV Widget that demonstrates how our connected CE vision is quickly becoming a reality.”

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