Check out the drone-based delights served up by DJI’s first ever flagship store

Drone giant DJI has just opened its very first flagship store. The Chinese company has chosen to stick close to home with its debut brick-and-mortar effort, opening the site just a couple of miles from its headquarters in Shenzhen City.

Situated in a futuristic-looking building that looks like it fell off a passing alien spacecraft, the new store offers 800-square-meters of drone-based delights, including the chance to “see, touch and learn” about DJI’s Phantom 3 series, the Inspire 1, Matrice 100, and Spreading Wings machines, as well as other gadgets such as the company’s 4K handheld camera, the Osmo.

Store highlights include a special flight arena where expert DJI pilots perform demos – unfortunately it doesn’t seem like visitors themselves can have a go – and a theater showing the latest and best drone videos  from around the world.

At the center of the store you’ll find SkyPixel Around the World, an interactive installation that lets visitors explore photo and video stories created by aerial enthusiasts from the online SkyPixel community, DJI said in a release describing its new venture.

There’s also a Genius Bar-like help desk, called somewhat dryly “the Repair Counter,” where customer-support staff can answer drone-related questions and accept bashed-up machines that need fixing.

Finally, a lounge area offers a relaxing environment where visitors can get advice and tips on remotely controlled copters.

DJI has been called the Apple of drones on more than one occasion, and its new store, with its plush interior, interactive elements, and “Genius Bar” will only invite more comparisons. Heck, the staff even gave its first ever visitor an Apple-esque welcome:

dji store - welcome
DJI
DJI

DJI founder and CEO Frank Wang described the new store as “an important touchpoint to connect people with our cutting-edge technology and get a sneak peek into the future,” adding, “Whether you’re curious to learn how to fly or a professional looking for the latest aerial imaging technology to create your next big idea, the flagship store will provide you with the opportunity to really experience the DJI brand up close and in person.”

DJI hasn’t said if the new store marks the start of a wider brick-and-mortar strategy, though big spaces like these, where the machines can be demonstrated in person and consumers can see them up close and in action, would surely help the company score many more sales.

Product Review

Yuneec’s Mantis Q will make you wish you bought a DJI drone

Yuneec’s high-end drones are arguably the ones to beat in terms of flight control, design, and their photographic capabilities. But the company has struggled to make a low-end drone that’s worth buying, and the Mantis Q is proof of that…
Emerging Tech

Wish you could fly? You totally can with these top-of-the-line drones

In just the past few years, drones have transformed from a geeky hobbyist affair to a full-on cultural phenomenon. Here's a no-nonsense rundown of the best drones you can buy right now, no matter what kind of flying you plan to do.
Emerging Tech

The 10 most expensive drones that you (a civilian) can buy

OK, these drones may be a bit beyond your budget: Check out the most expensive drones in the world, from industrial giants to highest-end filming tools.
Product Review

Nokia’s 3.1 Plus is an affordable phone that’s crippled by its camera

The Nokia 3.1 Plus is HMD Global’s first smartphone to be sold by a U.S. carrier in-store. It’s only available on Cricket Wireless right now, which underlines its focus on affordability. Should you buy a phone this affordable?
Emerging Tech

The Great White Shark’s genome has been decoded, and it could help us end cancer

In a significant step for marine and genetic science, researchers have decoded the genome of the great white shark. The genetic code revealed a wealth of insight into what makes these creatures so successful from an evolutionary standpoint.
Emerging Tech

‘Guerrilla rainstorm’ warning system aims to prevent soakings, or worse

Japanese researchers have created a "guerrilla rainstorm" early-warning system aimed at preventing severe soakings, or worse. The team hopes to launch the system before the 2020 Tokyo Olympics.
Emerging Tech

We tried a $500 electronic dab rig, and now we can’t go back to normal vaporizers

Induction heating is the future of cannabis vaporizers. Loto Labs wowed us with what likely is the best concentrate vaporizer on the market today. With a $500 price tag, it's expensive, but it should definitely be your next dab rig.
Mobile

Barbie’s Corvette ain’t got nothing on Sphero’s fully programmable robot car

Sphero is known for devices like the Sphero Bolt and BB-8 Star Wars toy, but now the company is back with another addition to its lineup -- the Sphero RVR. The RVR is a fully programmable robot car that can be expanding with different…
Emerging Tech

Japanese spacecraft will collect a sample from asteroid Ryugu by shooting at it

The Japanese spacecraft Hayabusa 2 will soon touch down on the asteroid Ryugu, where it will collect a sample by shooting a bullet into the soil. The sample will be returned to Earth in 2020 to learn about the formation of asteroids.
Emerging Tech

Hong Kong’s vision for a smart prison is a full-blown Orwellian nightmare

Hong Kong wants to bring prisons up to date by introducing new location-tracking wristbands for inmates, and a robot arm whose job is to comb through poop on the lookout for contraband.
Emerging Tech

No faking! Doctors can now objectively measure how much pain you’re in

Researchers at Indiana University School of Medicine have discovered the blood biomarkers that can objectively reveal just how much pain a patient is in. Here's why that's so important.
Emerging Tech

SeaBubbles’ new electric hydrofoil boat is the aquatic equivalent of a Tesla

What do you get if you combine a Tesla, a flying car, and a sleek boat? Probably something a bit like SeaBubbles, the French "flying" boat startup which offers a fresh spin on the hydrofoil.
Emerging Tech

Israel will launch world’s first privately funded moon mission tomorrow

This week will see the world's first privately funded lunar mission launch. Israel's first mission to the moon will be launched aboard SpaceX's Falcon 9 rocket on Thursday, February 21.
Emerging Tech

FDA warns about the dangers of anti-aging blood transfusions

It turns out injecting old people with blood from healthy youngsters may not be the answer to health rejuvenation. That’s according to the FDA, which says such claims are dangerous junk science.