Check out the drone-based delights served up by DJI’s first ever flagship store

Drone giant DJI has just opened its very first flagship store. The Chinese company has chosen to stick close to home with its debut brick-and-mortar effort, opening the site just a couple of miles from its headquarters in Shenzhen City.

Situated in a futuristic-looking building that looks like it fell off a passing alien spacecraft, the new store offers 800-square-meters of drone-based delights, including the chance to “see, touch and learn” about DJI’s Phantom 3 series, the Inspire 1, Matrice 100, and Spreading Wings machines, as well as other gadgets such as the company’s 4K handheld camera, the Osmo.

Store highlights include a special flight arena where expert DJI pilots perform demos – unfortunately it doesn’t seem like visitors themselves can have a go – and a theater showing the latest and best drone videos  from around the world.

At the center of the store you’ll find SkyPixel Around the World, an interactive installation that lets visitors explore photo and video stories created by aerial enthusiasts from the online SkyPixel community, DJI said in a release describing its new venture.

There’s also a Genius Bar-like help desk, called somewhat dryly “the Repair Counter,” where customer-support staff can answer drone-related questions and accept bashed-up machines that need fixing.

Finally, a lounge area offers a relaxing environment where visitors can get advice and tips on remotely controlled copters.

DJI has been called the Apple of drones on more than one occasion, and its new store, with its plush interior, interactive elements, and “Genius Bar” will only invite more comparisons. Heck, the staff even gave its first ever visitor an Apple-esque welcome:

dji store - welcome
DJI
DJI

DJI founder and CEO Frank Wang described the new store as “an important touchpoint to connect people with our cutting-edge technology and get a sneak peek into the future,” adding, “Whether you’re curious to learn how to fly or a professional looking for the latest aerial imaging technology to create your next big idea, the flagship store will provide you with the opportunity to really experience the DJI brand up close and in person.”

DJI hasn’t said if the new store marks the start of a wider brick-and-mortar strategy, though big spaces like these, where the machines can be demonstrated in person and consumers can see them up close and in action, would surely help the company score many more sales.

Emerging Tech

Notre Dame fire: How drones and a robot called Colossus helped limit the damage

The fire that devastated the iconic Notre Dame Cathedral on Monday shocked many around the world. In a bid to prevent even worse damage to the structure, Paris firefighters opted to deploy drones and a robot called Colossus.
Cars

Entry-level Tesla Model 3 now available only as a special order model

Tesla has deleted the entry-level, $35,000 Model 3 from its online store. The version remains available but buyers need to place a special order by calling the company or visiting one of its stores.
Mobile

The 100 best Android apps turn your phone into a jack-of-all-trades

Choosing which apps to download is tricky, especially given how enormous and cluttered the Google Play Store has become. We rounded up 100 of the best Android apps and divided them neatly, with each suited for a different occasion.
Cars

At last, Chevrolet announces when it will unveil the mid-engined Corvette

Chevrolet has major changes in store for the eighth-generation Corvette. The coupe will arrive in July 2019 with a mid-mounted engine. Spy shots, insider information, and rumors give us a good idea of what to expect.
Emerging Tech

Pepsi, StartRocket team up to launch satellites for energy drink ad in night sky

Pepsi is working with StartRocket to launch an energy drink advertisement into the night sky using miniature satellites. The Russian startup is looking to send its system into orbit in 2021.
Emerging Tech

Public vote opens for new planet name, but Planet McPlanetface won’t fly

The largest unnamed world in our solar system needs an official title, and you can help choose it. The scientists who discovered the icy planetoid recently announced details of a public vote offering three choices.
Emerging Tech

How MIT hacked horticulture to cultivate a hyper-flavorful basil plant

At MIT, Caleb Harper used his personal food computers to alter the climate in which he grew basil. Exposing it light for 24 hours a day changed the flavor profile of the plant, making it spicier and stronger.
Emerging Tech

Watch the fearsome DroneHunter X3 pluck rogue UAVs out of the sky

How do you stop enemy drones in their tracks? DroneHunter X3 is a new autonomous anti-drone technology which outruns and then captures rogue drones in midair. Check it out in action.
Emerging Tech

SpaceX’s main Falcon Heavy booster is lost at sea after falling off drone ship

SpaceX has lost the center core of its Falcon Heavy rocket after a successful mission last week that ended with it landing on a drone ship. SpaceX said rough seas resulted in the rocket toppling over and falling into the ocean.
Emerging Tech

Sweden is building a road that recharges electric buses that drive over it

The Swedish transport administration is exploring special roads which will charge vehicles’ batteries as they drive over them. It will test the idea with a short sample stretch of road.
Emerging Tech

Scientists manage to 3D print an actual heart using human cells

Scientists at Tel Aviv University have achieved a world-first by 3D printing a small-scale heart, complete with blood vessels, ventricles, and chambers. Here's why that's so exciting.
Emerging Tech

Drown out noisy neighbors and rest easy with these white noise machines

Some people are more sensitive to sound during sleep than others. Luckily, there are a number of white noise machines on the market to mask the noise. Here are our five of our current favorites.
Emerging Tech

Feast your eyes on the wildest, most elaborate Rube Goldberg machines ever built

Want to see something totally mesmerizing? Check out several of the best Rube Goldberg machines from across the internet, including one that serves cake and others that do ... nothing particularly useful.
Emerging Tech

Watch a pack of SpotMini robot dogs perform a terrifying feat of strength

Boston Dynamics' SpotMini robotic dog is now going around in packs, and the results are somewhat concerning. Check out the video to see what kind of shenanigans 10 of them got up to recently ...