Skip to main content
  1. Home
  2. Emerging Tech
  3. News

Google’s virtual try-on app now helps you discover and shop outfits tailored to you

Doppl just made it easier to discover, try, and buy your next favorite look.

By
Add as a preferred source on Google
Illustration showcasing Doppl's new shoppable discovery feed.
Google

Google introduced a virtual try-on app called Doppl earlier this year that uses AI to help users visualize how different outfits look on them. The company has now added a shoppable discovery feed to the app that offers outfit recommendations with direct links to merchants.

In a recent blog post, Google said that the idea behind this new feed is to help users “discover new favorites,” try them on a virtual avatar of themselves, and purchase them right within Doppl. This discovery feed works like a personalized style stream, surfacing outfit recommendations based on user-specified preferences and past interactions.

Recommended Videos

Google says nearly all items highlighted in the discovery feed are shoppable and feature direct links to merchants, making it simple for users to move from browsing outfits to completing a purchase. The discovery feed also features AI-generated videos of items, which should give users a clear idea of how an outfit may fit and move in real life.

Doppl’s discovery feed seems inspired by the shopping features on short-form video apps like TikTok and Instagram, which allow creators to add quick buy links to items showcased in their videos. However, by utilizing AI to tailor outfit recommendations, Doppl offers users a more personal shopping experience than these platforms. Additionally, by combining outfit discovery, virtual try-on, and shoppable links in one feed, Google’s app streamlines the entire shopping experience, eliminating the need to visit multiple websites or apps.

The shoppable discovery feed is rolling out in the US to users aged 18 or older. You can take it for a spin by downloading the Doppl app for Android or iOS. The app is free to use and has the potential to change the way people shop for clothes online. However, early reviews suggest it still has a long way to go before it can be considered a market disruptor.

Pranob Mehrotra
Pranob Mehrotra
News Writer
Pranob is a seasoned tech journalist with over eight years of experience covering consumer technology. His work has been…
Topics
Anti-surveillance clothing is getting cheaper, but don’t expect an invisibility cloak
Affordable shirts now claim to confuse facial recognition, although their protection depends heavily on the camera and software watching you
Chart, Plot, Adult

Anti-surveillance clothing is starting to look less like an art-school experiment and more like something you could actually wear outside. Shirts designed to confuse facial recognition systems now cost about as much as ordinary streetwear, although buying one won’t make you disappear.

The Guardian reports that designers are using face-like prints, unusual cuts and infrared lights to interfere with computer vision. These techniques target specific weaknesses, so their success depends on what happens to be watching you.

Read more
This spinning drone hides in plain sight using a visual illusion
This drone doesn't turn invisible. It tricks your brain into thinking it has.
Phantom Twist

For decades, engineers have chased the dream of an invisible drone. The usual approaches have involved transparent materials, camouflage coatings, or complex optical systems that bend light around an object. Researchers at Northwestern University decided to take a completely different route. Instead of hiding the drone itself, they chose to fool the human eye.

The result is Phantom Twist, an experimental drone that spins so rapidly it almost disappears into the background. It's not technically invisible, but to anyone watching, it looks more like a faint blur than a flying machine.

Read more
This smart knitted fabric can flip switches, count your steps, and even change shape
Grandma's knitting just entered its Iron Man era
Representative Image

For most of us, knitting brings to mind sweaters, scarves, and perhaps an ambitious grandmother determined to make winter more fashionable. Researchers at Harvard University, however, have a far more futuristic vision. They've transformed ordinary knitted fabric into a programmable material capable of changing shape, acting as an electrical switch, sensing movement, and potentially forming the foundation of tomorrow's wearable technology.

The research, published in Advanced Functional Materials by scientists at the Harvard John A. Paulson School of Engineering and Applied Sciences (SEAS), demonstrates how machine-knitted textiles can "snap" between multiple stable shapes without relying on motors or rigid mechanical parts.

Read more