Intel Viiv Partners Include TiVo, Adobe

The slogan might currently read “Intel Inside,” but the chip-making giant is aiming to append “your living room” to the phrase as the company looks to roll out the its Viiv digital media platform in early 2006. To that end, Intel has announced it’s working with more than 40 companies to create services and software supporting Viiv technology.

Viiv—which rhymes with “five”—is a PC-based platform based on Microsoft’s Windows Media Center operating system, but it’s also a label designed to indicate compatibility between digital media devices and avoid consumer confusion. Viiv compatible products might include more-or-less traditional computers, but also stereo systems, portable DVD players, music devices, LCD photoframes, cameras, and more. Products with the Viiv label (“Enjoy with Intel Viiv technology”) should all work with each other, making consumer choices simpler, much as Intel’s “Centrino” label branded compatible Wi-Fi products together. Viiv-based PCs will be able to manage and reformat media for other Viiv-compatible devices, so users should be able to transfer video content, say, from a camcorder to their computer, and from their computer to their DVR and portable video player with relative transparency, with each device receiving content optimized for its capabilities.

Intel plans to roll out the first Viiv systems in the first quarter of 2006; in the meantime, Intel wants us to know the following companies are working on Viiv-based offerings expected to be available by the end of 2006:

  • Movies, Video, and TV: Afendis AG, arvato mobile, Bellrock Media Japan Inc., British Sky Broadcasting, Broadband Tower Inc., Canal + Group, Glowria, Gretech Corporation, LoveFilm.com, MEDION AG, Movielink, NEC, Sohu.com, Telecom Italia, Tiantian Online Inc., TiscaliS.p.A., TiVo, T-Online International, Usen Corporation, and webs-tv Digital International Company.
  • Music: Afendis AG, arvato mobile, Avex Network Inc., Gretech Corporation, Loudeye, MEDION AG, Napster, Oricon Inc., SK Telecom, Skysoft Co. Ltd., Telecom Italia, Tiantian Online Inc., and VirginMega.
  • Games: arvato mobile, CAPCOM, CCR Inc., DISCover’s My Games, Exent Technologies, Metaboli, NHN, Ourgame, Square Enix Co., Telecom Italia, The 9 Limited, TWP Corporation, and Ubisoft.
  • Photos: Adobe, arvato mobile, CyberLink Corporation, muvee Technologies, Pinnacle, Ulead Systems, and Sonic Solutions.

Intel also touts that it’s offering specs, tools, and engineering support to content providers and distributors to create Viiv-compatible Internet-based content services.

Almost as interesting as the list itself—and potentially powerful partnerships with TiVo, Ubisoft, CAPCOM, Adobe—is the names Intel isn’t able to call out. Key among them, Apple Computer, whose dominance of the legal music download and portable music player market make it a key player, and whose forthcoming switch from PowerPC to Intel-based processors would seem to make it a ripe target for wooing. Also missing: consumer electronics giants like Panasonic, Hitachi, Samsung, and Sony.

It’s still too early to pronounce any verdict on the success of Viiv—clearly, Intel is betting it can carve out a place for itself in people’s living rooms as both a technology provider and a trusted partner of content companies. But Viiv’s success as a technology label will likely hinge on its inclusiveness and compatibility, rather than upon the exclusivity of its partnerships.

Emerging Tech

Amazing app promises a full fitness checkup from a 30-second selfie

Researchers at the University of Toronto have developed an app that's able to gather vital health information about users with nothing more invasive than a 30-second selfie. Here's how it works.
Emerging Tech

Europe’s free land could house enough wind turbines to power the world

Think wind turbines aren't a realistic means of powering the world? An international team of researchers have worked out that there is enough available land in Europe to do the job.
Emerging Tech

DARPA’s next robotics competition is an obstacle course in an abandoned mine

Kicking off this week, the DARPA Subterranean Challenge will put 11 robotics teams through their paces in a simulated disaster scenario in a defunct mine system in Pittsburgh, Pennsylvania.
Emerging Tech

Google’s soccer-playing A.I. hopes to master the world’s most popular sport

Think the player A.I. in FIFA ‘19 was something special? You haven’t seen anything yet! That’s because Google is developing its own soccer-playing artificial intelligence. And, if the company’s history with machine intelligence is…
Emerging Tech

Amazon’s facial recognition updates can detect fear, among other emotions

Amazon’s facial recognition software can detect emotion on people’s faces. The company announced improvements in emotion detection, including: Happy, sad, angry, surprised, disgusted, calm, confused, and fear.
Emerging Tech

The U.S. Army is developing A.I. missiles that can choose their own targets

The U.S. military wants to equip itself with a new type of artificial intelligence-guided missile, which will use A.I. smarts to pursue its targets. Prototypes will be shown off in 2021.
News

UPS partners with TuSimple to test self-driving semi-trucks

UPS has been carrying truckloads of goods in self-driving semi-trucks since May. The vehicles are being tested in Arizona routes between Phoenix and Tucson for better service and efficiency for UPS delivery.
Emerging Tech

Astro the dog-inspired quadruped robot can sit, lie down, and… learn?

Move over Spot! Researchers from Florida Atlantic University have built a new dog robot called Astro. Thanks to deep learning technology, it promises to be able to learn just like a real dog.
Health & Fitness

We spit in a ton of test tubes to find the best and most unique DNA tests

DNA tests aren’t just limited to ancestry. You can test for your risks for certain diseases, the best workouts and diets for your health and fitness, and more.
Emerging Tech

Artificial tree promises to suck up as much air pollution as a small forest

Startup Biomitech has developed an artificial tree that it claims is capable of sucking up as much air pollution as 368 real trees. It could be a game-changer for cities with limited free space.
Emerging Tech

Mars 2020 rover now has a rotating array of drill bits for sampling Martian rock

Most the key components in the Mars 2020 rover are installed and ready to go. The next phase of construction was to install the bit carousel, an important mechanism for the gathering and sorting of samples from the Martian surface.
Emerging Tech

NASA selects landing site candidates for OSIRIS-Rex to sample asteroid Bennu

Last year, the OSIRIS-REx craft arrived at asteroid Bennu, from which it will collect a sample from the asteroid to be brought back to Earth. Now, the NASA team has selected four potential sites to choose from for the sampling mission.
Emerging Tech

NASA wants to send two more missions to Mars to collect rock samples

With its Mars 2020 mission, NASA hopes to collect samples from the surface of the planet. The challenge is how to get those samples back to Earth. Now, NASA has revealed its plans for two followup missions to Mars.
Emerging Tech

Awesome Tech You Can’t Buy Yet: Racing drones and robotic ping pong trainers

Check out our roundup of the best new crowdfunding projects and product announcements that hit the web this week. You may not be able to buy this stuff yet, but it sure is fun to gawk!