MP3 Player Ownership Driven By Teens, Youth

A new report from market research firm Ipsos finds that as many as one in five Americans aged 12 years or more now owns a portable MP3 player, and more than one in twenty own more than one.

The finding represents a one-third increase over the same figure from a year ago, when the company’s digital music survey “Tempo” found 15 percent of Americans aged 12 or older owned an MP3 player, and is nearly double the 11 percent ownership level found in the company’s 2003 survey. Males are also more likely to have ann MP3 player than females: 24 percent of U.S. males over 12 years of age own MP3 player, compared with 16 percent of femailes.

“Over the past year, the portable MP3 market has really matured, and we are now seeing not just new buyers entering this market, but also growing levels of multiple device ownership indicative of overall category satisfaction and habitualized behavior,” said Matt Kleinschmit, a Vice President with Ipsos Insight and author of the TEMPO study. “What is perhaps most interesting about this is that experienced portable device owners are now buying new players with a level of usage and storage capacity knowledge unseen just a few years ago. Understanding how these unique buyers are adapting specific players to different usage activities and locations will provide manufacturers and content providers alike with a compelling perspective on where the increasingly important portable media category may be heading.”

In results which can’t be at all astonishing to Apple, Sony, Creative, and the scads of other manufacturers touting portable digital music players, Ipsos finds that younger Americans are driving the market growth, with over half (54 percent) of U.S. teens now owning an MP3 player, along with 30 percent of 18 to 34 year-olds. And while older Americans are less likely to own a portable MP3 player, some 13 percent of 35 to 54 year olds report they’ve got one to tote around.

The Ipsos survey also found that nearly half of music downloaders own a portable MP3 player, and these owners use their devices an average of 12 hours per week. (Where do they find the time? I don’t think I even sleep 12 hours a week!) The younger you are, the more you fill your head with tunes: Younger downloaders report using their MP3 players an average of 16 hours a week, and downloaders overall store an average of 700 songs or files on their players.

The survey also finds audio CD collections are the main source of MP3 player content, with some 44 percent of the content on MP3 players ripped from owners personal CD collections, and another 6 percent ripped from others’ collections. Fee-based downloads account for 25 percent of the content, while files downloaded from file sharing services accounted for 16 percent of the MP3 players’ contents.

Emerging Tech

Desk lamps take on a new task by converting their light to power

What if we could charge devices using light from indoor sources like desk lamps? A group of scientists working on a technology called organic photovoltaics (OPVs) aim to do just that.

Get excited for your Sony Xperia 10 or 10 Plus by getting it set up just right

If you've picked up one of the Sony's more affordable smartphones, you may be be wondering what hidden depths lie within. We've got some handy Sony Xperia 10 tips for you here to help you get to grips with your new phone.
Movies & TV

The best new movie trailers: Aliens, Avengers: Endgame, Charlie Says, and more

Everyone loves a good trailer, but keeping up with what's new isn't easy. That's why we round up the best ones for you. This week, it's new trailers for Avengers: Endgame, Aladdin, Charlie Says, Doom: Annihilation, and more.

These are the must-have games that every Xbox One owner needs

More than four years into its life span, Microsoft's latest console is finally coming into its own. From Cuphead to Halo 5, the best Xbox One games offer something for players of every type.

These are the best smartwatches for everything from fashion to fitness

Tempted to buy a smartwatch? If so, then the growing number of great models available means you've got plenty to choose from. But which one should you pick? Here is our list of the best smartwatches.
Emerging Tech

Body surrogate robot helps people with motor impairments care for themselves

A team from Georgia Tech has come up with an assistant robot to help people who have severe motor impairments to perform tasks like shaving, brushing their hair, or drinking water.
Emerging Tech

A.I.-generated text is supercharging fake news. This is how we fight back

A new A.I. tool is reportedly able to spot passages of text written by algorithm. Here's why similar systems might prove essential in a world of fake news created by smart machines.
Emerging Tech

New Hubble image displays dazzling Messier 28 globular cluster

Messier 28 is a group of stars in the constellation of Sagittarius, located 18,000 light-years from our planet. Thousands of stars are packed tightly together in this sparkling image.
Emerging Tech

Cosmic dust bunnies: Scientists find unexpected ring around Mercury

A pair of scientists searching for a dust-free region near the Sun have made an unexpected discovery: a vast cosmic dust ring millions of miles wide around the tiny planet Mercury.
Emerging Tech

Take a dip in the Lagoon Nebula in first image from SPECULOOS instrument

The European Southern Observatory has released the first image collected by their new SPECULOOS instrument, and it's a stunning portrait of the Lagoon Nebula, a swirling cloud of dust and gas where new stars are born.
Emerging Tech

Robot assistants from Toyota and Panasonic gear up for the Tokyo Olympics

Japan plans to use the 2020 Olympics to showcase a range of its advanced technologies. Toyota and Panasonic are already getting in on the act, recently unveiling several robotic designs that they intend to deploy at the event.
Emerging Tech

Racing to catch a flight? Robot valet at French airport will park your car

Hate searching for parking at the airport when you need to catch a plane? Startup Stanley Robotics recently unveiled a new outdoor automated robotic valet system. Here's how it works.

Bags with brains: Smart luggage and gadgets are making travel smoother

The bag you use to tote your stuff can affect the experience of any trip. In response, suitcases are wising up, and there are now options for smart luggage with scales, tracking, and more. Here are our favorite pieces.

At $99, Nvidia’s Jetson Nano minicomputer seeks to bring robotics to the masses

Nvidia announced a new A.I. computer, the Jetson Nano. This computer comes with an 128-core GPU that Nvidia claims can handle pretty much any A.I. framework you could imagine. At $99, it's an affordable way for A.I. newbies to get involved.