Oros insulates gear with the same Aerogel NASA uses in space suits

When Michael Markesbery, Rithvik Venna, and Massimiliano Squire launched their high-quality outerwear company Lukla last year, the trio envisioned creating a lasting line of performance apparel that could conquer harsh winter weather. After initially trying their luck on Kickstarter, the three budding entrepreneurs turned to the crowdfunding site yet again to promote the next step in their vision: a line of superior winter garments featuring SolarCore aerogel — aka the stuff NASA uses to insulate its space suits, the Mars Rover, etc.

Formally launched February 1, the trio’s new line of clothing (now known under the moniker Oros) looks to raise roughly $310k during its residency on Kickstarter though the founders have their sights set on a seven-figure haul. If the use of Solarcore aerogel catches on and the trio gets their way, layering to combat severe weather may soon be a thing of the past.

“Oros performance apparel brings something completely different to the game of outerwear and insulation and that is our SolarCore aerogel,” says Oros founder Michael Markesbery. “Aerogel is an amazing insulator; it has to be since NASA uses it in outer space where the temperature is only 2 degrees above absolute zero.”

As touched on above, the brand’s SolarCore aerogel (found previously in the Lukla Endeavor jackets) is the product line’s claim to fame. Extremely lightweight and officially the lowest thermal conductor on Earth, SolarCore’s propensity for insulation allowed the Oros founders to construct a clothing that not only keeps the cold out but refrains from becoming too bulky or heavy. Measuring in at just 3MM, the Oros line achieves an equivalent warmth of those extremely puffy, 40MM goose down jackets. In other words, wearers of any of Oros’ space-age outerwear line will function less like Bibendum the Michelin Man and more like someone with complete control over their body.

“We did incredibly well with our first line of jackets a year ago and now with the second generation, we have improved the aerogel to make the jackets even lighter and thinner and have added gloves, beanies, and snowpants to our line so Oros can be the go-to performance apparel for your winter adventures and passions,” Markesbery continues. “The new line of clothes gives you complete flexibility and comfort, a slim profile, are very lightweight and great looking so they are perfect for everything you want to do in the cold.”

Simply saying the jackets provide wearers with unprecedented protection and flexibility only means so much, so naturally, the Oros team put its apparel through the ringer of durability tests. Be it the mountains of Nepal or a liquid nitrogen test, no trial was too large for Markesbery, Venna, and Squire’s jacket. In the liquid nitrogen test, the trio blasted the line at temperatures registering a frigid -321 degrees Fahrenheit, with the test subject reporting not even the slightest sensation of feeling cold. Moreover, if temperatures dramatically rise, the SolarCore aerogel’s breathability proves wildly effective at circumventing any overheating spells.

“Whether you plan to climb Mt. Everest, go skiing, winter camping or just want to be warmer when you relax at the ski lodge patio, our Oros performance apparel is going to change the way you experience the outdoors,” Markesbery notes.

All told, Oros’ Kickstarter encompasses a jacket, a pair of pants, a set of gloves, as well as a soft, ribbed knit beanie for backers to invest in. Set to conclude March 2, the Oros Kickstarter campaign has already raised $20k (i.e. 15 percent of the $310k goal) in the few short hours it’s been online. Considering the overwhelmingly positive response thus far, it’s not a matter of if the campaign is ultimately funded, but when.

Emerging Tech

Awesome Tech You Can’t Buy Yet: heat-powered watches, phone cases with reflexes

Check out our roundup of the best new crowdfunding projects and product announcements that hit the web this week. You may not be able to buy this stuff yet, but it sure is fun to gawk!
Deals

REI drops prices on North Face and Columbia during its winter sale

Looking to shop top brands like North Face, Columbia, and more? REI is offering up to 50 percent off during a winter sale so you can save big on new jackets and hoodies. This deal will last until January 22, so take advantage on this huge…
Outdoors

Snooze soundly anywhere you lay your head with the best sleeping bags

A proper sleeping bag has the ability to make or break a camping or backpacking trip. Here are our picks for the best sleeping bags on the market to help you choose the correct bag for any type of outdoor adventure.
Outdoors

Here are all the best rain jackets on the market right now

From high-tech, lightweight shells to modern-looking, waterproof trench coats, check out our list of the best rain jackets built to keep you dry and looking stylish in any season.
Emerging Tech

Ford’s sweaty robot bottom can simulate 10 years of seat use in mere days

Ford has developed 'Robutt,' a sweaty robot bottom that's designed to simulate the effects of having a pair of human buttocks sitting on its car seats for thousands of hours. Check it out.
Emerging Tech

CES 2019 recap: All the trends, products, and gadgets you missed

CES 2019 didn’t just give us a taste of the future, it offered a five-course meal. From 8K and Micro LED televisions to smart toilets, the show delivered with all the amazing gadgetry you could ask for. Here’s a look at all the big…
Emerging Tech

Want to know which drones are flying near you? There’s an app for that

Want to know what that mysterious drone buzzing over your head is up to? A new system developed by AirMap, Google Wing, and Kittyhawk.io could soon tell you -- via a map on your phone.
Emerging Tech

A Japanese hotel fires half its robot staff for being bad at their jobs

Japan’s oddball Henn na Hotel has fired half of its 243 robot staff. The reason? Because these labor-saving machines turned out to be causing way more problems than they were solving.
Emerging Tech

CERN plans to build a massive particle collider that dwarfs the LHC

CERN already has the world's biggest particle accelerator. Now it wants a bigger one. Meet the 9 billion euro Future Circular Collider that will allow physicists to extend their study of the universe and matter at the smallest level.
Emerging Tech

Forget fireworks. Japan will soon have artificial meteor showers on tap

Tokyo-based startup Astro Live Experiences is preparing to launch its first artificial meteor shower over Japan, serving as a showcase of its prowess in the space entertainment sector.
Cars

Robomart’s self-driving grocery store is like Amazon Go on wheels

Robomart's driverless vehicle is like an Amazon Go store on wheels, with sensors tracking what you grab from the shelves. If you don't want to shop online or visit the grocery store yourself, Robomart will bring the store to you.
Emerging Tech

Glowing space billboards could show ads in the night sky

Look up at the night sky in 2020 and you might see an ad for McDonald's floating among the stars. A Russian startup is working on a project that uses a constellation of small satellites in low-Earth orbit to create glowing ads.
Emerging Tech

New brainwave reader tells teachers if students are concentrating

Massachusetts-based startup BrainCo has developed brainwave-reading headbands which can reportedly help reveal if students are concentrating in class. Here's how they're being used.
Emerging Tech

Fears about kids’ screen use may have been overblown, Oxford researchers find

Many people take it as gospel that digital technologies are harmful to young people’s mental health. But is this true? A recent study from the University of Oxford takes a closer look.