Plastic Logic Que proReader Gets Its Format Debut

As promised, Plastic Logic has formally unveiled its Que proReader at this week’s Consumer Electronics Show in Las Vegas. The Que proReader is a sleek 8.5 by 11-inch electronic reader designed to provide a “premium reading experience” along with on-demand content access. The device measures only about one-third of an inch thick, but features a 10.7-inch shatterproof plastic display—which would make it the largest ereader display available if it were shipping today. The Que proReader gets it screen size from a a unique plastic display technology that has been in development for about a decade since researcher spun it out of Cavendish Labs, and combined it with E Ink’s Vizplex technology. The idea is to emulate a crisp sheet of paper, but with the flexibility of digital, on-demand content.

Plastic Logic Que proReader (CES 2010)

“Today we are introducing two major advancements: the birth of a new market category, the proReader, and a milestone in the evolution of plastic electronics,” said Plastic Logic CEO Richard Archuleta, in a statement. “The Que proReader was built from the ground up for people who need to read. Starting today, mobile professionals can look forward to a paperless briefcase, a lighter load, and a better way to work.”

Unlike the Amazon Kindle, Sony Reader, and simulate products aimed at consumers, the Que proReader is aimed at business professionals, with a “home view” that not only features the day’s news and information, but also highlights a user’s appointments and calendar. Of course, the Que Store (powered by Barnes & Noble) will be just one step away (via AT&T’s 3G wireless network, although the proReader also packs Wi-Fi and Bluetooth), and users can easily transfer content from PCs, Macs, and BlackBerry devices. A Barnes & Noble will initially offer business-oriented magazines, newspapers, books, and publications, and Plastic Logic has also set up relationships with leading business and financial journals for one-time and ongoing subscriptions. In addition, Plastic Logic is working with Olive Software to provide a Que-optimized content management and reading experience.

The Que proReader also supports a new “truVue” document format deevloped in conjunction with Adobe that is designed to preserve a good deal of the visual style and appearance of print publications—something near and dear to outlets like the Wall Street Journal.

The Que proReader is available for pre-order now, and Plastic Logic says the devices will ship in April of 2010 and be available from Barnes & Noble later in 2010. The proReader will be available in two capacities—4 GB and 8 GB—at a very pricey $649 and $799 respectively.

Plastic Logic Que proReader (CES 2010)
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