SanDisk MP3 Player Targets Tween Market

If your kids are itching to get their hands on a trendy new MP3 player, but a $250 iPod isn’t in the cards, SanDisk’s new Sansa Shaker model may fit the bill. Set to retail at $39.99, the Shaker is targeted at the “tween” audience that may not need all the slick features and storage capacity of a more expensive device.

Besides the price tag, the Shaker also has some other kid-friendly features that set it apart from the pack. The simple interface is controlled by two touch-sensitive bands, or alternately, by shaking the device. A quick snap up and down moves users from one song to the next. The Sansa Shaker also includes a built-in speaker and two headphone jacks to make sharing music easier.

The Shaker’s look is also tailored to a younger audience. It has a distinctive hourglass shape and will be offered in pink or blue, with stickers included for kids to customize their own players.

On the tech side of things, the Shaker offers a removable 512MB flash memory card and a single AAA battery which SanDisk says should keep the player going for 15 hours.

“This is part of SanDisk’s continuing strategy of introducing MP3 players for every lifestyle, with a wide range of features and price points,” said Keith Washo, SanDisk retail product marketing manager, in a release.

Expect to find the Sansa Shaker in stores by late April.

Emerging Tech

Awesome Tech You Can’t Buy Yet: Plant-based shoes and a ukulele learning aid

Check out our roundup of the best new crowdfunding projects and product announcements that hit the web this week. You may not be able to buy this stuff yet, but it sure is fun to gawk!
Emerging Tech

Impossible Foods struggles to keep up with Impossible Burger demand

Red Robin and White Castle have reported Impossible Burger shortages, as it appears that Impossible Foods is struggling to keep up with demand. The company will be selling its meat-like patties in retail outlets within the year.
Emerging Tech

Pass the salt please: Table salt found on Jupiter’s moon Europa

Astronomers have spotted something unexpectedly familiar on the surface of Jupiter's moon Europa -- sodium chloride, better known as table salt. This suggests the under-ice oceans on Europa are salty and similar to our oceans on Earth.
Emerging Tech

Hubble captures explosive galaxy, the site of three recent supernovae

Hubble's latest image is of the spiral galaxy NGC 4051 which is notable for having played host to a large number of supernovae: the first seen in 1983 (SN 1983I), the second in 2003 (SN 2003ie), and the most recent in 2010 (SN 2010br).
Emerging Tech

The grainy texture of Saturn’s rings reveals clues to their origins

New analysis of data from Cassini shows that Saturn's rings are not smooth, but rather are grainy in texture. Scientists believe that tiny moons within the rings cause materials to cluster and form clumps and straw-like patterns.
Emerging Tech

The Very Large Telescope gets upgrade to aid its hunt for habitable exoplanets

The Very Large Telescope is growing even bigger. The latest addition to the telescope's suite of instruments is a tool called NEAR (Near Earths in the AlphaCen Region) which will hunt for exoplanets in the nearby Alpha Centauri star…
Emerging Tech

Your smartphone could be the key to predicting natural disasters

A challenge for atmospheric scientists is gathering enough data to understand the complex, planet-wide weather system. Now a scientist has come up with a clever idea to gather more data using smartphones and Internet of Things devices.
Emerging Tech

Tormented robot pulls a gun on its creators in latest Boston Dynamics spoof

Boston Dynamics' remarkable robots often receive a good few shoves in its videos, and the eager mistreatment recently inspired a team of L.A.-based video artists to give its rather amusing take on the matter.
Smart Home

A new survey by Adobe shows an evolving market for voice applications

A new consumer survey conducted by Adobe Analytics has uncovered a growing desire for more diversity in voice-controlled applications and devices as well as growing engagement with voice ads.
Emerging Tech

Live long and prosper? Experimental compound could slow down the aging process

Want to extend your natural lifespan beyond its current limits? A metabolite of biomolecules — found in pomegranates of all places — could help slow the aging process. Here's how.
Emerging Tech

Airbus’ new single-aisle jet has longest range in its class and a fancy cabin

Airbus has unveiled the design of its new A321XLR jet, an aircraft that it says will be capable of trips of around 5,400 miles, making it the world's longest range single-aisle airliner when it takes to the skies in 2023.
Computing

Google Calendar is back online. Here’s the latest on the outage

Google Calendar is down, and that means that instead of a day packed with back-to-back meetings and timely reminders, users are instead being treated to an error message. Here's the latest on the worldwide outage.
Emerging Tech

A tiny magnet accomplishes enormous feat, sets a new world record

A magnet housed in the National High Magnetic Field Laboratory has set a record for the strongest continuous DC magnetic field ever recorded. Here's why that matters to our future.
News

Brush up on your makeup skills with YouTube’s new augmented reality feature

YouTube will soon let users try on makeup while watching popular makeup tutorials through augmented reality. Viewers will be able to actually try on the makeup products the online tutorials are showcasing and promoting.