SanDisk MP3 Player Targets Tween Market

By Nick Mokey Published April 17, 2007

If your kids are itching to get their hands on a trendy new MP3 player, but a $250 iPod isn’t in the cards, SanDisk’s new Sansa Shaker model may fit the bill. Set to retail at $39.99, the Shaker is targeted at the “tween” audience that may not need all the slick features and storage capacity of a more expensive device.

Besides the price tag, the Shaker also has some other kid-friendly features that set it apart from the pack. The simple interface is controlled by two touch-sensitive bands, or alternately, by shaking the device. A quick snap up and down moves users from one song to the next. The Sansa Shaker also includes a built-in speaker and two headphone jacks to make sharing music easier.

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The Shaker’s look is also tailored to a younger audience. It has a distinctive hourglass shape and will be offered in pink or blue, with stickers included for kids to customize their own players.

On the tech side of things, the Shaker offers a removable 512MB flash memory card and a single AAA battery which SanDisk says should keep the player going for 15 hours.

“This is part of SanDisk’s continuing strategy of introducing MP3 players for every lifestyle, with a wide range of features and price points,” said Keith Washo, SanDisk retail product marketing manager, in a release.

Expect to find the Sansa Shaker in stores by late April.

Former Editor in Chief

As Digital Trends’ Editor in Chief, Nick Mokey oversees an editorial team covering every gadget under the sun, along with…

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