Skip to main content
  1. Home
  2. Emerging Tech
  3. News

You don’t have weird taste — science shows beauty really is in the eye of the beholder

Add as a preferred source on Google

While it’s generally considered a good thing when you and your best friend don’t find the same person attractive (Who wants that kind of competition, am I right?), it can certainly be a bit alarming when the hottest person you’ve ever seen is just an ordinary human being to others. Well now, science has an explanation for why that special someone may appear one in a million to you, and just one of a million to your friend. According to the results of a new study recently published in journal Current Biologyyour personal experiences play a considerable role in determining who and what you find attractive, and as a result, you’ve got about a 50/50 shot at agreeing with your buddies on who’s hot and who’s not.

“We estimate that an individual’s aesthetic preferences for faces agree about 50 percent, and disagree about 50 percent, with others,” wrote study leaders from Harvard, Wellesley, and Massachusetts General Hospital write in a Eureka Alert press release. “This fits with the common intuition that on the one hand, fashion models can make a fortune with their good looks, while on the other hand, friends can endlessly debate about who is attractive and who is not.” At the core of the debate is whether it’s nature or nurture that affects what we perceive as attractive. So to answer their questions, scientists studied 547 sets of identical twins (they’re the ones with the exact same DNA) and 214 sets of fraternal twins (who have half the same DNA) found in the Australian Twin Registry.

Recommended Videos

The twins were given 98 male faces and 102 female faces to rate in terms of attractiveness, and researchers found that on average, any random two participants agreed on who was attractive 48 percent of the time, and disagreed 52 percent of the time. They then took a closer look at the 52 percent to try to distill why there was a disparity when it came to superficial judgments. In order to determine whether genetics played a bigger role than one’s environment, researchers compared the preferences of each pair of twins, looking separately at identical and fraternal twins. Ostensibly, if identical twins agreed more often, it would lend support to the notion that genes determine who you find attractive. But if sharing 100 percent of DNA bit didn’t seem to have that big of an effect, it might suggest that environment is actually more important.

As it turns out, researchers found that individual environments were responsible for 78 percent of differences in taste — even among twins, environments can differ drastically based on friend circles, interpersonal relationships, and the sort of media they consume. “The types of environments that are important are not those that are shared by those who grow up in the same family,” said Laura Germine, a Harvard University psychologist and study co-author. Rather, these environments are “much more subtle and individual, potentially including things such as one’s unique, highly personal experiences with friends or peers, as well as social and popular media.”

So there you have it, folks. Your background and past experiences really do play a role in helping you determine who you find attractive, and thank goodness they do. Because really, how boring would it a single standard of beauty be?

Lulu Chang
Fascinated by the effects of technology on human interaction, Lulu believes that if her parents can use your new app…
AI’s new cancer-screening partner has four legs and a very good nose
A 10-minute breath sample could give cancer-sniffing dogs something important to say
Dognosis, Indian Startup training AI and Dogs for cancer-screening Featured Image

AI apparently doesn’t need to replace every biological system. Dogs are still keeping their jobs, at least for now. An Indian startup from Bengaluru, Karnataka, is training dogs with sensors and machine learning. Patients breathe normally into a face mask for about 10 minutes, ship the sealed sample to a lab, and let the dogs get to work.

The dogs are trained to identify changes in volatile organic compounds, or VOCs, associated with cancer. Sensors meanwhile track signals including movement, respiration, brain activity, and body language, which Dognosis’ AI translates into standardized data rather than relying entirely on a human handler interpreting each animal’s behavior.

Read more
AI agents are sitting through students’ online courses, and colleges are struggling to stop them
The technology has moved from helping with homework to effectively impersonating students inside virtual classrooms.
Student taking notes in classroom with laptop macbook

AI cheating has already gone from asking a chatbot to write an essay to using tools that can make that AI-written work look human. We've previously talked about AI tools designed to help students cheat and the growing problem of AI detectors struggling to keep up, as well as how commonly students are already using AI for homework. Now the technology isn't merely helping students do the work. In some cases, it can effectively be the student.

Just tell the AI to take the class

Read more
Researchers built a tiny wearable patch that measures cholesterol levels from your sweat
Skipping the lab visit might actually be possible in the future.
caltech-wearable-patch-tests-cholesterol-triglycerides

Think about the last time you actually had your cholesterol checked. If you are like most people, it has probably been years since it usually means scheduling a lab visit and getting your blood drawn. Caltech researchers just built something that could change that entirely — a small stick-on patch that reads your cholesterol and triglyceride levels continuously, using sweat instead of blood.

How the sweat patch actually reads your cholesterol

Read more