Shure ES115 Earphones Block Out the World

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Those white-corded iPod headphones might have become a fashion statement in their own right, but that doesn’t mean the earbuds are necessary the best to be had—or even all that great. To that end, audio gear maker Shure has introduced its new ES115 Sound Isolating Earphones, which incorporate noise isolation technology to block outside noises from disturbing your listening experience…and they’re available in four fashion-friendly colors to complement your style—or at least not stand out like a garish white string.

“Shure has been committed to delivering the gold standard in premium personal listening since we introduced our first consumer earphone in 2002,” said Shure’s senior director of global product management Scott Sullivan, in a statement. “We knew that we’d created the next fan favorite when we saw the overwhelming SE115 enthusiasm at CES and Macworld, home of the most discerning and savvy audio fanatics.”

The SE115 features Shure’s new Dynamic MicroSpeaker II driver to offer improved bass response in a small form factor, along with sound isolating sleeves that block out external noise and ensure a snug fit. The sleeves come in three sizes (small, medium, and large) and also play a roll in maximizing bass response. The ES115s also feature an extensible cable, and can reproduce frequencies from 22 Hz to about 17.5 kHz.

Expect to see the ES115s in black, blue, pink, and red; they carry a suggested retail price of $119.99 but should be at retailers for $99.99.