South Korean supermarket chain opens virtual grocery stores in subways

home-plus-virtual-subway-supermarket-stores

One inventive South Korean supermarket chain is using technology to completely change the way we buy groceries. Noticing that it was a distant second in the grocery store market in Korea, Tesco embarked on an innovative ad campaign to get people to use its online shopping services, reports Technology Review (via Laughing Squid).

The first step: it changed its name to “Home Plus.” After the rebranding, it began installing supermarkets inside subway stations. But these weren’t actual stores. Instead, Home Plus posted up precise picture recreations of its grocery store isles in areas where pedestrians would normally spend time waiting for their subway train to arrive. Using scannable QR codes and a smartphone app, people could actually buy their groceries from the virtual store and have them delivered to their doorstep by the time they arrive at home. Cool? You betcha.

The virtual grocery store has attracted more than 10,000 new customers and boosted Home Plus’s online sales by 130 percent. The retailer is now number one online and a very close 2nd in physical grocery sales in South Korea. With Amazon and Walmart already working on home food delivery services here in the United States, it may only be a matter of time before an idea like this springs up in a subway near you.

“For sure, your cell phone will be the graphical user interface to the shopping services,” Abel Sanchez, research lead at MIT’s Intelligent Engineering Systems Laboratory told TR. “Think of the early days of the Web versus today. In the early 1990s, the Web was one way, like a paper book. Today, the Web is full of interaction; it’s how we do our jobs. I think the supermarket will go through a similar transformation.”

Would you mind shopping for a few groceries as you wait for the train to come in?

Computing

I tried an LTE laptop for a month, and I wasn’t really convinced

LTE laptops offer up plenty of benefits and are becoming more common. After spending one month with one in my daily life in New York City, I really wondered if it is something that consumers really need in their lives.
Mobile

The Galaxy S10 may be announced before MWC, sell for up to $1,750

While we still may be months away from an announcement, there's no doubt about it: Samsung is working hard on its successor to the Galaxy S9. Here's everything we know about the upcoming Samsung Galaxy S10.
Gaming

Apple Mac users should take a bite out of these awesome games

Contrary to popular belief, there exists a bevy of popular A-list games compatible for Mac computers. Take a look at our picks for the best Mac games available for Apple fans.
Smart Home

Porch pirate problems? Keep them away with these tips and tricks

The holiday season is fast approaching and the packages are arriving on our doorsteps. Are you worried about porch pirates stealing your gifts this holiday season? Here are some tips to help protect your purchases.
Emerging Tech

It’s no flying car, but the e-scooter had a huge impact on city streets in 2018

Within just a year, electric scooters have fundamentally changed how we navigate cities. From San Francisco to Paris, commuters have a new option that’s more fun than mass transit, easier than a bike, and definitely not a car.
Emerging Tech

Intel wants its fleet of drones to monitor America’s aging, unsafe bridges

Intel has signed a deal to use its Falcon 8+ drones to carry out bridge inspections. The hope is that these drones will be useful in spotting potential problems before they become serious.
Giveaways

Print your heart’s desire: Enter our giveaway to win a free Monoprice 3D printer

We’re giving away a $400 Monoprice MP Voxel 3D Printer. It's easy to use, especially for beginners, with its simple menu system and touchscreen display. It comes fully assembled so you can spend more time printing instead of setting up.
Emerging Tech

Transplanted pig hearts show promise in baboon trials. Are humans next?

Researchers in Germany have successfully transplanted modified pig hearts into baboons. The results take us one step closer to ending organ transplant waiting lists for good. Here's why.
Emerging Tech

An A.I. cracks the internet’s squiggly letter bot test in 0.5 seconds

How do you prove that you’re a human when communicating on the internet? The answer used to be by solving a CAPTCHA puzzle. But maybe not for too much longer. Here is the reason why.
Emerging Tech

Makerbot is back with a new 3D printer that’s faster and more precise than ever

MakerBot's new Method 3D printer aims to bridge the gap between home 3D printers and more industrial 3D printing tech. Here are a few of the tantalizing things you can expect from it.
Emerging Tech

Warm ski beanie instantly hardens into a head-protecting helmet upon impact

Wool hats are way more comfortable than hard helmets. You know what they're not? Safer. That could soon change, thanks to an innovative new ski beanie which instantly hardens upon impact.
Deals

Take to the skies with these 5 drones on sale for under $50

On the hunt for some cool tech for under $50? We've rounded up 5 drones under $50 that you can still get before Christmas. These models are great for kids, adults, and anyone just getting started with drones.
Emerging Tech

With this robotic garage, retrieving your car is like using a vending machine

Remembering where we parked our cars can be a real pain. But what if our cars came to find us, rather than the other way around? A new automated robot parking valet system aims to help.
Cars

Best Products of 2018

Our reception desk has so many brown boxes stacked up, it looks like a loading dock. We’re on a first-name basis with the UPS guy. We get new dishwashers more frequently than most people get new shoes. What we’re trying to say is: We…