We shouldn’t fall into the easy trap of passing the new MagSafe for iPhone technology off as merely a branding exercise dripping in nostalgia to titillate long-term Mac fans. There are two reasons why. First, it may become one of the most interesting and innovative “Made for iPhone” official accessory ranges we’ve seen since the beginning of the program itself.
Second, we should also remember it’s the latest weapon in Apple’s ecosystem arsenal, designed specifically to keep you buying the iPhone for years to come, possibly including one of the most controversial rumored iPhones on the horizon.
What is MagSafe for iPhone?
What does MagSafe do? It’s a new way for chargers and accessories to attach and talk to your iPhone. The simplest accessory is Apple's own MagSafe Wireless Charger, a $39 charging plate that looks a bit like a thinner, oversized Apple Watch charging plinth. It uses magnets to clamp itself tightly against the back of the iPhone 12 and iPhone 12 Pro models, securely keeping it in place for accurate charger positioning.
