CES 2006 Spotlight: ED Digital/Digitrex

What does it take for a new consumer electronics brand to crack the shell of giants like Sony and Samsung? If you?re tiny ED Digital and its CE brand Digitrex, help from a big parent overseas and targeting the category of ?other? are good starts.

As ED Digital?s Steve Jean explained, his company is the American offshoot of an overseas parent company who reportedly maintains the number two market share in DVD players & LCD televisions in many markets through OEM deals with other brands.

And then there is this whole concept of the ?other? category of consumer electronics.

?The first indicator was when we would track sales in various categories,? said Jean. ?We would watch market share. There was this category growing bigger and bigger that was other.?

And into this other category ED Digital stepped. They are very much targeting early adopters or, as Jean said, ?the ones calling TiVo because they heard about new software to get off their PCs.? These early adopters aren?t necessarily brand conscious, being more focused instead on cutting edge technology which they find fun and reliable.

?We?ll have a complete focus toward the connected home,? said Jean. ?We feel it hasn?t been delivered on yet.?

With news regarding an array of CE products, including LCD TVs, DVD players, personal media players, set top boxes and home theater equipment, the one grabbing the most noise and easily fitting that other category is their line of HD LCD Network TVs.

Three new models with 32? ($1,999), 40? ($3,499) and 46? screens make up this HD LCD Network TV line, which will be available later this year through major retailers. Sporting with ED Digital calls an industry first for their use of Windows Media Connect functionality, these LCDs are designed to connect to a home network and play content stored on a Windows XP based PC. This content can include protected material from PlaysForSure verified music and video online services.

Other features of these LCDs include 802.11g wireless connectivity, an on screen user interface for navigation and control of content, 1080i display capabilities with a resolution of up to 1366 x 768, a contrast ratio of over 800:1, a wide viewing angle and a six speaker, 10-watt RMS audio system with Dolby Digital 5.1 surround sound.

?These products meet our core competencies,? said Jean. ?We believe in co-mergence?technologies that come together and work well together.?

Gaming

How skillful translations helped these Japanese video games gain global appeal

Thanks to their translators, some Japanese games are seeing greater success abroad than at home, teaching players about Japan and its culture in the process.
Home Theater

Samsung will stop releasing new Blu-ray players in the U.S.

Samsung, the first company to produce a 4K Ultra HD Blu-ray player, is now exiting the Blu-ray market entirely in the U.S. The move comes after Oppo Digital also dropped out of the market last year.
Home Theater

Netflix vs. Hulu vs. Amazon Prime: Battle of the on-demand streaming giants

Trying to figure out which subscription streaming service to use while sticking to a frugal entertainment budget? Check out our updated comparison of the big three: Netflix, Amazon Instant Video, and Hulu.
Home Theater

Everything to know about Sling TV: Channels, pricing, and more

Sling TV has grown a great deal since its launch. Now there are more channels and more packages to chose from, with prices to match, and more is being added all the time. Everything you need to know is right here.
Home Theater

Cutting the cord? Let us help you find the best service for live TV streaming

There's a long list of live TV streaming services available to help you cut the cord and replace your traditional TV subscription. Each is different in important ways, and this guide will help you find the best one for you.
Gaming

Blizzard's dismal updates to 'Diablo 3' make 'Path of Exile' the better option

'Diablo 3' season 16, the 'Season of Grandeur,' is live. It attempts to shake up the stale meta-game with a minor tweak, but it falls far short of what fans of the franchise want. Better games like 'Path of Exile' are eating Blizzard's…
Gaming

The history of Battle Royale: From mod to worldwide phenomenon

Battle royale games like PlayerUnknown's Battlegrounds’ and Fortnite have become the biggest trend in video games. The genre is also pushing the envelope in Twitch streaming and eSports.
Gaming

Bringing realism to VR is complex, but these developers found a way in holograms

Making virtual reality feel real is the hardest job of all VR developers. For Awake: Episode One, StartVR used volumetric recording, rather than motion capture, to bring its characters to life like never before.
Cars

Mazda Hot Lap Challenge winner to test drive in MX-5 Cup car

Mazda Motorsports and iRacing partnered to find undiscovered talent in the gaming world. Now there’s a winner who has earned a test day in a Global MX-5 Cup car, and a new chance to win in 2019.
Mobile

Schubert left Symphony No. 8 unfinished. A smartphone’s A.I. just completed it

We all know computers can be used to make music, but can artificial intelligence be used to not only generate music, but complete one of the most famous unfinished symphonies of all time? Huawei has used its A.I. to find out.
Home Theater

From live VR to the stadium beer line, 5G will revolutionize how we watch sports

As 5G prepares to roll out across the U.S., nearly every experience will benefit, including sports. Instant mobile access to blazing-fast internet will change the way we experience our favorite sports, both in the stadium and at home.
Emerging Tech

The next big challenge for Google’s A.I. is a card game you’ve never heard of

DeepMind, the Alphabet-owned deep learning company, thinks the next big challenge in A.I. is mastering a cooperative card game about fireworks, called Hanabi. Here's why it's so tough.
Health & Fitness

My niece lost her hearing. This is a story about how technology brought it back

For people with profound hearing loss, cochlear implants can restore sound. We explore what the procedure entails, how the system works, and take a look at the latest developments from Australian company Cochlear.
Computing

The web has grown up, but browsers haven’t. It’s time for a reboot

The web has changed a lot over the years, and so has the way we use it. The thing that hasn’t changed? The web browser, the tool every one of us depends on. Here's why it's well past time for new ideas.