Skip to main content

Microsoft’s Activision Blizzard acquisition is going to take even longer

Microsoft / Activision Blizzard

Microsoft and Activision Blizzard have agreed to extend the deadline for its impending merger. The companies now have until October 18 to close the deal, extending their original deadline by months.

The original cutoff for Microsoft’s Activision Blizzard buyout was July 18, however, that finish line wasn’t an easy one to cross. Just before that date, Microsoft had to face off against the FTC in a court case to decide the deal’s fate. A San Francisco judge ruled in Microsoft’s favor with only days to go before the July date. With a few other loose ends to tie up, Microsoft now has until mid-October to get it done.

The announcement came from Xbox and Microsoft’s top executive, who tweeted that it was able to come to a mutual agreement with Activision Blizzard to move the goalposts. Microsoft president Brad Smith says the move is designed to clear up some final regulatory issues.

“We will honor all commitments agreed upon with the EC and other regulators and continue to work with the CMA on the issues raised in the UK. We are confident about our prospects for getting this deal across the finish line,” Smith tweets.

Together with @Activision, we are announcing the extension of our merger agreement to 10/18 to provide ample time to work through the final regulatory issues. We will honor all commitments agreed upon with the EC and other regulators and continue to work with the CMA on the… pic.twitter.com/QZklZC20ZG

— Brad Smith (@BradSmi) July 19, 2023

Activision Blizzard issued its own statement on the extension, echoing Smith’s thoughts: “Given global regulatory approvals and the companies’ confidence that CMA now recognizes there are remedies available to meet their concerns in the U.K., the Activision Blizzard and Microsoft boards of directors have authorized the companies not to terminate the deal until after October 18. We’re confident in our next steps and that our deal will quickly close.”

The extension gives Microsoft a few extra months to negotiate with the United Kingdom’s Competition and Markets Authority, who were the final blocker for the deal. Meanwhile, the FTC continues to explore avenues to halt the deal after a failed attempt at a Supreme Court intervention. At this stage, it’s looking likely that Microsoft will close the deal by October.

Editors' Recommendations

Giovanni Colantonio
Giovanni is a writer and video producer focusing on happenings in the video game industry. He has contributed stories to…
The video game industry flew too close to the sun in 2023. Now, its crashing back to Earth
The crew of the Saints Row reboot stands against a wall.

For several years, some relevant mergers, acquisitions, or studio formations were happening in the video game industry every month. Companies like Microsoft, Sony, and Embracer Group went on shopping sprees, and studios many of us never expected to be acquired, like ZeniMax Media, Bungie, and Gearbox Entertainment, were respectively bought up. These companies seemed dead set on infinite growth, with no plans to stop. That tone changed throughout 2023.

Microsoft completed its $69 billion acquisition of Activision Blizzard, but only after an arduous legal process that enflamed the console wars, leaked information the industry historically kept secret, and forced Microsoft to deemphasize its cloud gaming efforts. Meanwhile, layoffs have rocked the industry, with the biggest culprit being Embracer Group, which has been shedding studios and workers ever since a deal meant to sustain its growth fell through. As 2023 wraps up, the game industry is in a much less bullish state than it was just 12 months ago, and the people paying for that are the developers who make the games.
Infinite growth
As with any industry, mergers and acquisitions have always been part of the game industry. That goes back to 1978, when Atari sold itself to Warner Communications. But over the last decade, as gaming has become much more accepted and relevant in the mainstream, the amount of deals and prices attached to them have only increased. Microsoft frequently invested in the game industry, peaking quantity-wise with the announcement of six studio acquisitions throughout 2018.

Read more
Bobby Kotick leaves Activation Blizzard next week amid Xbox shake ups
Activision Blizzard CEO Bobby Kotick.

An internal memo from Microsoft confirmed that Bobby Kotick, the controversial CEO of Activision Blizzard, will leave the company on December 29.

Bobby Kotick has been CEO of Activision Blizzard -- the company behind popular game franchises like Call of Duty, Candy Crush, Crash Bandicoot, and Diablo -- since 1991 and is one of the most derided executives in the video game industry. Workplace conditions at companies owned by Activision Blizzard were problematic during his reign, with this all coming to a head in a 2021 lawsuit that exposed lots of misconduct, some of which allegedly applied to Kotick. He's stayed with the company through all that and is now leaving following Microsoft's acquisition of Activision Blizzard.

Read more
For Microsoft, indies aren’t Game Pass extras. They’re the future of Xbox
A list of indie games on Xbox appears in a grid.

Xbox may be about as corporate a brand as you can find, but it’s been a surprisingly vital platform for independent developers. That dates back to the Xbox Live Arcade days of old, when small developers were given a place to easily publish their projects on consoles. Rather than pulling away from those days, Xbox has only doubled down on its relationship to indies in the years since through initiatives like ID@Xbox and a Developer Acceleration Program designed to help underrepresented developers get their games out.

Over the past few months, the brand has been on a global tour to reach small developers directly and court them to Xbox. That effort would take the company to New York City on November 18, where Xbox leadership would speak to local developers and students about how to submit to their programs (the event would also feature a questionably timed speech from New York City Mayor Eric Adams amid an FBI investigation into his campaign funds). It’s clear that Microsoft is investing a lot of time and money into signing deals with small developers, but why make the effort when it could comfortably thrive just by publishing major titles through acquired publishers like Activision Blizzard and Bethesda?

Read more