Microsoft Drops Xbox 360 Prices in Asia

dell takes a slice at apple with super thin latitude z dellz closed

Microsoft has announced price drops for its Xbox 360 video game consoles in four Asian markets, hoping to ramp up overseas demand for the gaming platform. The price drops are slated for South Korea, Singapore, Taiwan, and Hong Kong, with the price for the 20 GB edition of the Xbox 360 dropping by as much as 20 percent (in Singapore), although South Koreans will see only a modest 5 percent price drop. The move comes a month after Microsoft lowered the price of Xbox 360 systems in Europe by as much as 28 percent.

“This price drop is part of Microsoft’s ongoing strategy to bring Xbox’s high-definition gaming and entertainment experience to an even wider user base,” the company said in a statement. The Xbox 360 competes against the Sony PlayStation 3 and Nintendo Wii in the “next generation” video game console market, but has been available a year longer than either of its rival consoles. The price cuts make the Xbox 360 more competitive against its rivals, but may not win over many new fans, since Asian gamers have shown little reticence about paying even higher prices for the PlayStation 3 console. Some industry watchers point out that the Xbox 360 has comparatively few games designed for Asian markets: until Microsoft can offer games that appeal to Asian consumers, the Xbox 360 may always struggle to compete in those markets against offerings from Nintendo and Sony.

That said, Microsoft continues to earn money off its Xbox 360 business, even in the wakes of setting aside over $1 billion in mid-2007 to deal with warranty extensions and repairing faulty consoles. The company says it has sold more than 19 million consoles worldwide, and posted a 68 percent increase in revenue for its entertainment division in its most recent quarter. The recent launch of Grand Theft Auto IV—coupled with Xbox-exclusive content on Xbox Live—is positioning the Xbox 360 for continued growth…just maybe not in Asia.


Nintendo Switch controllers will soon be compatible with Google Chrome

Nintendo Switch controllers will soon be supported by Google Chrome, according to a new commit spotted by 9to5Google. The code is likely related to Google's Project Stream game streaming service.

How do Nintendo Switch, Xbox One X compare to each other? We find out

The Nintendo Switch is innovative enough to stand apart from traditional consoles, but could it become your primary gaming system? How does the Switch stack up against the Xbox One?

How do the revised Xbox One and PlayStation 4 consoles stack up?

Microsoft's new Xbox One S and Sony's PlayStation 4 "Slim" have bucked the generational gaming console trend. But which of these stopgap systems is worth spending your paycheck on?

These are the must-have games that every Xbox One owner needs

More than four years into its life span, Microsoft's latest console is finally coming into its own. From Cuphead to Halo 5, the best Xbox One games offer something for players of every type.

Your PlayStation 4 game library isn't complete without these games

Looking for the best PS4 games out there? Out of the massive crop of titles available, we selected the best you should buy. No matter what your genre of choice may be, there's something here for you.

Hearthstone: Rise of Shadows shines the spotlight on Warcraft villains

Rise of Shadows, the next expansion for Hearthstone, will shine the spotlight on villains. The set will kick off the Year of the Dragon with 135 new cards and two mechanics, and will start the game's first-ever year-long storyline.

HP’s Omen Mindframe headset keeps your ears chill, but might leave you lukewarm

The Omen Mindframe headset uses HP's FrostCap technology to keep ears cool during long gaming sections. While it delivers on keeping ears cool, it forgets some of the essentials of a quality gaming headset.

New Sony patent suggests a wireless PSVR headset could be on the way

Images and documents in the Japan Patent Office appear to suggest that Sony is planning a wireless version of the PlayStation VR headset. It isn't clear which system it will be used for.

Get over here! All the details on next week’s Mortal Kombat 11 closed beta

Mortal Kombat 11 will hold its closed beta period from March 28 through March 31, giving those who pre-ordered the game the chance to check it out prior to its official launch in April.

Amazon drops a deal on SteelSeries Arctis 3 gaming headset for Nintendo Switch

Amazon is currently running a deal on the SteelSeries Arctis 3 gaming headset, which is compatible with Nintendo Switch as well as Xbox One, PlayStation 4, PC, mobile, and virtual reality.

Here's what we know about the Dark Souls developer's next game

Sekiro: Shadows Die Twice is the latest game from Dark Souls and Bloodborne developer From Software. Here is everything we know about the new game, including its setting and combat changes.

Upcoming zombiefest Days Gone boasts 30-plus hours of story-driven content

Days Gone, the first PlayStation 4 title from Sony's Bend Studio, looks to offer a different type of zombie game. Here's everything we know about the forthcoming title, from the setting to its gameplay.

Need to perform a factory reset on your Xbox One console? Here's how to do it

Whether you're upgrading to a One X and giving your old console to a friend, or troubleshooting a technical issue, sometimes your Xbox One needs a clean slate. Here's our quick guide on how to factory reset an Xbox One.

New character Octane makes an entrance with the first Apex Legends Battle Pass

Apex Legends' first season kicks off March 19 on PS4, Xbox One, and PC. The Battle Pass comes in two versions, with the base version costing around 10 bucks. Seasonal rewards include a bevy of new loot such as legendary skins.