Nintendo Announces Red-and-Black DS Lite

By Geoff Duncan August 7, 2007

Nintendo might be garnering all sorts of attention for the success of its Wii console, but lets not forget it has another best-selling system on its hands in the form of the Nintendo DS handheld gaming system. Now, the company is hoping to expand the system’s appeal to non-traditional gamers by offering a new fashion-friendly crimson-and-black edition of the Nintendo DS Lite, bundled with the latest installment of its mental gymnastics game, Brain Age 2: More Training in Minutes a Day.

The new bundle will go on sale August 21, and features a DS Lite with a glossy crimson top and a matte black bottom, with the unit looking a bit like a laquered jewelry box or carrying case.

Brain Age 2 is the followup to Brain Age: Train Your Brain in Minutes A Day, which has sold more than 1.4 million copies in the United States. Brain Age 2 has already moved 5.33 million units in Japan; Nintendo is obviously hoping for a comparable success in North America.

The new crimson-and-black DS Lite with Brain Age 2 will have a suggested retail price of $149.99.

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