Skip to main content

World of Warcraft players prove they have flaming hearts by raising $2.3 million for Sandy relief effort

World of Warcraft’s population may be shrinking, but that doesn’t mean the hearts of its players are. The same goes for Blizzard, the studio behind the world’s premiere MMO that’s fast approaching its tenth birthday. Both World of Warcraft’s community and creators banded together in the past two month to raise money for the American Red Cross in order to aid those affected by the monumental Hurricane Sandy that shook the eastern seaboard at the beginning of November. Blizzard announced on Thursday evening that it had raised $2.3 million by the end of December.

At the center of the fundraising effort was the Cinder Kitten, a pet that can be purchased in the game. Blizzard announced in December that it all adoption fees for the flaming beast would go towards those affected by the disaster, and WoW players responded “in droves” according to the studio.

Blizzard and the players of World of Warcraft have actually built a tradition of altruism around the game. In October 2011, Blizzard auctioned up decommissioned WoW server blades—that computers that actually hosted World of Warcraft realms—to raise money for St. Jude Children’s Hospital. The auctions brought in around $330,000.

The original Panderan Monk character featured in last year’s Mists of Pandaria was offered by Blizzard in 2009 as part of a fundraiser for the Make A Wish foundation, and the company raised a total of $1.1 million

There have even been fundraising efforts identical to the Cinder Kitten push. Following the earthquake and subsequent tsunami that rocked Japan in March 2011, Blizzard began selling Cenarion Hatchling pets and raised $1.9 million for the relief effort between May and July of that year. In 2010, Blizzard sold Moonkin pets, raising another $800,000 for the Make a Wish foundation.

World of Warcraft may still have room to grow as a fundraising tool, but the game itself appears to have lost room to grow. Mists of Pandaria sold just 2.7 million copies when it was released last fall, impressive numbers for most games, but a significant decline following the record-breaking 2010 release of the Cataclysm expansion. As of August, the total population of players had declined to just over 9 million, down from more than 10 million in May.

Editors' Recommendations

Anthony John Agnello
Former Digital Trends Contributor
Anthony John Agnello is a writer living in New York. He works as the Community Manager of and his writing has…
World of Warcraft hits the 12-million-subscribers mark

So we’ll call it a success, then? Six years after its release, World of Warcraft continues to remain one of the most played games in history, with over 12 million subscribers currently paying to play each month.

According to, Blizzard defines a subscriber as “those paying a subscription fee or using an active prepaid card, and those that are using the free month of access with a new purchase of the game. It does not include free, expired or cancelled subs and prepaid cards.”

Read more
Naughty Dog confirms its working on a new single-player game in odd apology post
Abby screaming in The Last of Us Part II

The Last of Us developer Naughty Dog has confirmed that it's working on a new single-player game in a fairly odd manner. The news came in the middle of an apologetic post explaining why the studio didn't show its upcoming Last of Us multiplayer project during this week's PlayStation Showcase.

Read more
Where to farm Zonite in Zelda: Tears of the Kingdom
Link with a created mining rig in Tears of the Kingdom.

The Legend of Zelda: Breath of the Wild introduced many survival elements into the Zelda formula, and The Legend of Zelda: Tears of the Kingdom only expands on those concepts. Things like cooking and crafting return in new-and-improved forms, but what hasn't changed much is the need to gather tons and tons of resources. From food to materials, weapons, and ores, Link's pockets will quickly become jam-packed with these materials. Zonite is a new form of resource that is vital for anyone who is enjoying the new Ultrahand ability and creating all types of wacky vehicles and contraptions. If you're hitting the limit on your creations due to a lack of Zonite, here are the best places to farm it in Tears of the Kingdom.
What is Zonite?
Zonite is tied to the ancient Zonai and their technology, which you will be using to build various machines in Tears of the Kingdom. Zonite itself is a material you can collect that, when you have enough, can be used with a Forge to make one of two things: Zonite Charges or Crystallized Charges. Zonite Charges are used to immediately refill any Energy Cell's power, while Crystallized Charges expand those Energy Cells' maximum capacity.
Best places to find Zonite

The best places to find Zonite, like any raw material, are down in the Depths. Here are a few hotspots we've found to have a good supply for you to plunder.
Great Abandoned Central Mine
The Great Abandoned Central Mine is an easy spot to recommend for farming Zonite since it is quite easy to access. You can find it at coordinates -0728, -1860, -0503. Simply drop inside with a hammer or explosives and break the deposits to gather up the Zonite.
Lindor Canyon Mine
If you've drained the Central Mine clean, Lindor Canyon Mine is another spot rich in Zonite. You can find it at the coordinates -2004, 1310, -0715.
Enemies in the Depths
If you're not as much into mining, another method for getting Zonite is to collect it from enemies in the Depths. While not every enemy drops this material, plenty do, so fighting off these tougher enemies can be worth your time. Korok Grove, found at 006, 2521, -0623, has two encampments to raid if you're feeling up to the challenge.

Read more