Under Armour Crowd Sources The Future of its Armour39 Workout Monitor

Under Armor E39 review side angle

Under Armour, the fitness clothing company that launched the Armour39 “performance monitoring” heart rate strap and iphone app last March, is going the crowd-sourcing route to help it chart the future of its workout tracking technology.

This week the company is kicking off the Armour39 Challenge which offers a $25,000 grand prize to anyone who can help “expand the capabilities” of the the Armour39. “The three-phase Armour39 Challenge will culminate in the Under Armour Future Show: Digital in April 2014, where finalists will present their concepts to the brand’s executive team at Under Armour’s global headquarters in Baltimore, MD for a chance to win the Grand Prize of $25,000 or first runner up prize of $10,000.”

Under-Armour-crowd-sourcing

Those who think they have what it takes to design the next killer feature for the Armour39 will need to send in a short explanation of their idea, outline why they’re the perfect person to develop the idea, and include a three-to-five minute video that shows exactly how the new feature is going to work. Based on those entries, Under Armour staff will choose 50 qualifiers who will receive a Armour39 developers kit (including the strap and software) and three months to develop their new feature. The top 15 entrants of those qualifiers will get to present their new feature to the Under Armour executive team.

In other words, if you’ve always wanted to work at Under Armour and they’ve been ignoring your resume, this just might be your big break. Or, it might just be the first $25,000 on the way to making a million dollar idea a reality. The choice is yours.

Mobile

Give Rachael Ray a run for her money with these 13 recipe apps

You don’t have to be Gordon Ramsay to make a killer meal, you just need an easy to follow recipe app. We’ve compiled our 13 favorite cooking apps for Android smartphones and iPhones, including countless recipes to suit any taste.
Mobile

Walk, run, and stretch with these handy iPhone fitness apps

Working out and getting yourself in shape isn't easy, but it's easier with the right set of apps. These best iPhone fitness apps will help you to track your calories, monitor your sleep, and achieve your fitness goals.
Gaming

Have a spooky dance party at an abandoned mansion with Fortnite's new challenges

The Fortnite season 7, week 2 challenges have arrived in Battle Royale. From searching for chests to dancing off at an abandoned mansion, here's how to do them and the rewards you get for completing them.
Computing

Email take-backsies! Gmail's unsend feature is one of its best

Everyone has sent a message they wish they could take back. How great would it be if you could undo that impulsive email? If you're a Gmail user, you can. Here's how to recall an email in Gmail.
Deals

Amazon is slashing its prices on an array of top blenders

Quality blenders from Vitamix to Ninja and more are on sale at Amazon — just in time to gift them for Christmas. They're great for preparing tasty treats, and as a kitchen staple, they make a great gift for the budding chef in your life.
Cars

Best Products of 2018

Our reception desk has so many brown boxes stacked up, it looks like a loading dock. We’re on a first-name basis with the UPS guy. We get new dishwashers more frequently than most people get new shoes. What we’re trying to say is: We…
Deals

REI clearance sale extends discounts on Garmin, Fitbit, and GoPro devices

Beyond the things you typically expect to find at REI — like tents, skis, and jackets — there are tons of great deals on quality tech foryour outdoor adventures. From smartwatches to action cameras, here are the best tech deals.
Smart Home

Alexa’s latest skill helps patients manage high blood pressure

People who need some help managing their high blood pressure are getting some help via a new Alexa skill developed in partnership with Omron Healthcare that will work directly with the manufacturer's monitors.
Wearables

How to use the ECG app, set up irregular rhythm notifications on the Apple Watch

The Apple Watch Series 4 is the best smartwatch iPhone owners can own, and it just got even better with the addition of the ECG app and ability to identify irregular heart rhythms. Here's how to set it all up.
Wearables

Our favorite fitness trackers make it fun to keep moving

Looking for your first fitness tracker, or an upgrade to the one you're already wearing? There are plenty of the wrist-worn gadgets available. Here are our picks for the best fitness trackers available right now.
Emerging Tech

There’s a new lab-grown meat startup on the block — and it has a secret weapon

Aleph Farms is developing lab-grown steaks with the same flavor, shape, texture, and structure as the real thing using beef cells isolated from living cows. Coming soon to a store near you?
Emerging Tech

CRISPR gene therapy regulates hunger, staves off severe obesity in mice

Researchers from UC San Francisco have demonstrated how CRISPR gene editing can be used to prevent severe obesity in mice, without making a single edit to the mouse's genome. Here's how.
Deals

Walmart drops prices on Apple Watches and other fitness trackers

Smartwatches, fitness trackers, and wearable heart rate monitors from Apple, Samsung, Fitbit, and Garmin are popular gifts. Wearables are smarter and more capable than in earlier years. We found the best wearables deals on Walmart.
Emerging Tech

Awesome Tech You Can’t Buy Yet: Booze-filled ski poles and crypto piggy banks

Check out our roundup of the best new crowdfunding projects and product announcements that hit the web this week. You may not be able to buy this stuff yet, but it sure is fun to gawk!