Amazon’s new original series ‘Transparent’ will follow Netflix’s binge-release formula

amazon wades into binge watching waters with original series transparent 3x2
It may be arriving on the binge scene a little late, but at least Amazon made it to the party, right?

Amazon is set to finally delve into binge-watching territory with its original content this fall via Transparent, a dark comedy starring Jeffrey Tambor that rose to the top of a bundle of pilots debuted earlier this year, and received the go-ahead for a full-season order. Now the online retailer’s TV studio division says it’s preparing to release all 10 episodes of the series’ first season at once through the Instant Video service, sometime this September. The news came over the weekend via an announcement by the show’s creator, Jill Soloway, according to a report from Variety.

Binge-watching may be seriously bad for your health, but it looks like the hedonistic exercise in video excess is here to stay as a preferred method of television digestion. A study published at the end of last year found that 61 percent of US adults now “binge-watch” shows at least once a week, and, when tracing this lethargic behavior’s brief history, one begins to see a correlation with Netflix’s recent trajectory of success.

Just over two years ago, Netflix adjusted its tactics to focus on creating original content, and set a course to capitalize on the growing mania surrounding “binge-watching.” As a result, the world of television experienced a paradigm shift. In February 2012, Netflix quietly slipped the first season of its debut original seriesLilyhammer, into its Watch Instantly catalog – in all of its eight-episode entirety. Although it wasn’t the smash success that House of Cards went on to become, the move can now be seen as a distinct turning point in the shift away from the standard method of staggered releases.

At that time, the online streaming landscape was quite a bit fuzzier. Netflix was coming off an unfortunate string of messy PR moves (see “Qwikster” and “price hike”) and had begun patching up the damage dealt by its stock market freefall. Verizon and Redbox were on the cusp of dropping their own streaming services, and rumors swirled around the potential expansion of Amazon’s Instant Video. In short, the future was a bit dim for big red.

But Netflix’s bet on the binge paid off. Later that year, House of Cards was being rabidly consumed in marathon sessions, and also gaining critical success, netting the service its first Emmy. With support from Netflix’s other prosperous originals like Orange is the New Black, and the 4th season of Arrested development, Netflix established itself as the premiere service for Web-based franchises. This year, the critical success continued, as Netflix pulled in a historic 31 Emmy nominations for its original programming.

Such resounding success has no doubt been the source of a lot of round table discussions from Netflix’s main competitors, Hulu and Amazon. “Better late than never” is the saying one could apply to the situation that Amazon now finds itself in. The service is hoping to garner broader audiences when Transparent hits the web in its entirety this Fall. But with Netflix’s blooming dominance, is it too late to catch up?


Netflix’s latest price increase heralds the end of streaming’s golden age

Netflix’s recent price rise is just the latest in a string of signs that streaming’s golden age is nearly over. As more services enter the fray, content will be further partitioned, signaling the end of streaming’s good old days.
Home Theater

What’s new on Amazon Prime Video (February 2019)

Amazon Prime Video adds new titles each month that are available for free to all Prime members. Check out our list to find all the content hitting Amazon Prime Video in January and February, from new original series to classic films.
Home Theater

Amazon’s updated base model Fire TV stick now comes with an Alexa remote

If you're looking to take your older TV into the streaming era, Amazon's most basic Fire TV Stick model just got more compelling than ever: Buyers can now get a free Alexa voice remote with their Fire TV Stick purchase.
Smart Home

Here’s everything Amazon and its partners announced for Alexa at CES

Amazon Alexa is rocking CES 2019. After selling millions of Echo and Dot smart speakers during the 2018 holiday season, extending its reach everywhere, Amazon has announced a ton of new partnerships with device manufacturers.

Apple may be developing a new iPod Touch to woo younger users

Apple may be developing its first new iPod touch model since 2015 as it aims to capture younger users who are not yet ready for their own smartphone, and expand its overall listening base in the future.
Home Theater

Cord-cutting has grown by 48 percent in 8 years, according to Nielsen

People are continuing to ditch cable but not all cord-cutters are the same. In fact, there are two distinct groups within the cord-cutting universe, with a very small, yet growing third group that's worth paying attention to.
Home Theater

All of the TVs getting Apple’s AirPlay 2 in 2019

This year, Apple made it clear it was done keeping its AirPlay wireless streaming technology to itself. With an open API, the way is clear for a plethora of third-party devices, including this growing list of TVs.
Home Theater

New TV? Here's where to go to watch the best 4K content available

Searching for content for your new 4K UHD TV? Look no further. We have every major source of the best 4K content, along with the cost, hardware requirements, and features that make each service worth a look.
Home Theater

Cutting the cord? Let us help you find the best service for live TV streaming

There's a long list of live TV streaming services available to help you cut the cord and replace your traditional TV subscription. Each is different in important ways, and this guide will help you find the best one for you.
Movies & TV

New trailer for 'The Punisher' season 2 teases a bloody showdown

The Punisher is getting a second season on Netflix, with Jon Bernthal returning to play Marvel Comics' gun-toting antihero Frank Castle. Here's everything we know about season 2 of The Punisher so far.
Buying Guides

Block the outside world, tune into your own with the best in-ear headphones

Over-the-ear headphones offer top-flight sound, but they're not so easy to take along with you. If you're looking to upgrade your portable sound, check out our favorite in-ear headphones -- there's a model for every user and every budget.
Home Theater

Set your ears free with the best completely wireless earbuds

If you can't stand the tangle of cords, or you're just excited about completely wireless earbuds, you're going to need some help separating the wheat from the chaff. Our list serves up the best true wireless earbuds around.
Home Theater

Spotify adds simplified Car View mode for Android users

What was once just a test is now a reality: Spotify is rolling out a new, simplified in-car user interface for all Android users called Car View, which automatically engages when the app detects a car Bluetooth connection.
Home Theater

How much are the initials ‘LV’ worth? $700 if you put them on your earphones

If you're looking for truly wireless earbuds that make as much of a statement about the state of your finances as they do about your high-tech street cred, Louis Vuitton's Horizon earbuds fit the $995 bill.