Audio-Technica’s first true wireless in-ears lead exciting new announcements

Audio-Technica has announced a strong line-up of new headphones at the IFA 2018 technology show, with a focus on Bluetooth connectivity. It’s a wide variety of Bluetooth products too, most notably including Audio-Techica’s first leap into the world of true wireless earbuds — and not just with one pair either. Here are all the new products, and what you need to know.

Audio-Technica ATH-CKR7TW

audio technica ifa 2018 news ath ckr7tw case

Unsure of who best to aim its true wireless headphones at, Audio-Technica has decided one-size does not fit all, creating two different pairs. The CKR7TW are for everyday wear, with a larger battery for longer use, and some impressive technology inside. Each bud has an 11mm, diamond-like carbon coated driver, which is isolated from the electrical components to minimize the possibility of interference.

The battery will provide an impressive (for the segment) six hours of listening, and the case will add another nine hours — that’s one-and-a-half additional charges (we would have liked to see more there). Bluetooth 5.0 helps here by reducing battery consumption and increasing the amount of range. Audio-Technica will release a new iOS and Android app to manage these headphones and others, and supported codecs include AptX, and AAC.

We’ve yet to try these on, but like the simple design and use of the Audio-Technica logo, and given the company’s previous Bluetooth headphones, we expect they will sound great. They will come in either black and grey color schemes.

Audio-Technica ATH-Sport7TW

audio technica ifa 2018 news ath sport7tw

The Sport7TW are more suited to use while at the gym or out running, due to an IPX5 rating for sweat and water resistance, and an audio passthrough feature to keep you in touch with your surroundings. This feature is easily activated with a tap of the left earbud.

They’re smaller than the CKR7TW’s, and this affects the size of the battery. The sport models only last three-and-a-half hours on a single charge, but the case will add an additional 14 hours total use. Helpfully, there is a fast charge system where just 10 minutes plugged in will return 45 minutes use: Perfect for a run or gym visit. A pair of 5.8mm drivers provide the sound, and they fit into your ears using silicone tips, Comply sport ear tips, or special new Freebit ear fins for a secure fit.

Both sets will be released in the autumn, with the CKRTW’s costing $250/230 British pounds, and the Sport7TW’s costing $200/180 British pounds.

Audio-Technica ATH-SR50BT

The technology inside the new ATH-SR50BT makes them tempting. These Bluetooth over-ear headphones are managed using the new Connect iOS and Android app, where a noise reduction mode and hear-through setting can be activated and tuned. The headphones sync over Bluetooth 5.0 for better battery lifetime and longer range. A pair of 45mm drivers deliver the sound, and the battery lasts for an excellent 28 hours.

This long battery life, paired with an ability to fold the headphones flat, makes them great for travel. A 3.5mm headphone cable keeps them going even after the battery runs out, and you also get a carry case included in the $200/180 British pound price. They will go on sale in autumn, and come in black or brown-grey.

Audio-Technica ATH SR30BT

The headline feature here is an amazing 70-hour battery life. That’s right, if you spend two hours listening to music each day, you’ll only have to charge these Bluetooth headphones up once a month. Sound comes through a pair of specially designed 40mm drivers — Audio-Technica doesn’t tend to reuse components, ensuring the sound is exactly right for the product design, a serious benefit at this price.

These come in either grey, black, blue, or pink, each of which is a pale shade rather than an in-your-face color. Like the SR50BT they connect with Bluetooth 5.0, and come with a carry case. The price is a very reasonable at $100/100 British pounds. We wore a pair of prototype SR30BT, and found them very comfortable.

Audio-Technica ATH-MSR7b

New for 2018, Audio-Technica has introduced an updated version of the popular ATH-MSR7 wired headphones, specially made for high-resolution music listening. The company’s excellent True Motion Drivers are inside, measuring 45mm, and with a diaphragm made from that same diamond-like carbon coating mentioned above.

The design repeats the original ATH-MSR7s, but also re-use Audio-Technica’s Dual-layer Air Control technology, with acoustic resistors for the best clarity possible. The ear cups and headband are covered in memory foam and leather. Available in brown with red accents, and black with blue accents. Seeing a pair of prototypes confirmed how little they have visually changed, but reminded us of just how well the color scheme and design work.

Audio-Technica has upgraded the 3.5mm jacks on the cups to A2DC connectors, which lead to a regular 3.5mm jack, a 4.4mm balanced cable, or an optional 2.5mm balanced headphone jack. It’s aiming these headphones at those with high-performance music players, which have the connections to make the most out of their sound quality.

Out in autumn, the ATH-MSR7b headphones will cost $250/220 British pounds.

Home Theater

Leave the charger behind: Wireless headphones will get epic battery life in 2019

From wireless in-ears to noise-canceling over-ears, virtually every headphone manufacturer has seriously improved wireless headphone battery capacity, making fears about charging up for long listening sessions a thing of the past.
Home Theater

Set your ears free with the best completely wireless earbuds

If you can't stand the tangle of cords, or you're just excited about completely wireless earbuds, you're going to need some help separating the wheat from the chaff. Our list serves up the best true wireless earbuds around.
Home Theater

Block the outside world, tune into your own with the best in-ear headphones

Over-the-ear headphones offer top-flight sound, but they're not so easy to take along with you. If you're looking to upgrade your portable sound, check out our favorite in-ear headphones -- there's a model for every user and every budget.
Home Theater

Wireless headphones are finally awesome, and these are our favorites

With sleek form factors, prime audio quality, and the freedom of untethered listening, there has never been a better time to pick up a pair of wireless headphones. These are the best ones currently available.
Home Theater

Walmart abandons its plans for a streaming Netflix killer

Rumored plans for a Walmart owned, Vudu-labeled Netflix streaming killer have been shelved according to a new report from CNBC. The billions it would have needed to invest in order to compete apparently gave the mega retailer cold feet.
Home Theater

Dolby’s secret recording studio app may soon exit stealth mode

In secret testing since June, Dolby's stealth recording and social network app may soon be ready to make an appearance. Dolby 234 blends unique noise-canceling tech with Instagram-like audio filters.
Home Theater

Yamaha’s MusicCast Vinyl 500 turntable spreads analog joy throughout your home

It can be tough to listen to your favorite analog tunes anywhere besides the room where your turntable is located. With its MusicCast Vinyl 500 turntable, Yamaha allows you to stream your tunes throughout your home.
Home Theater

From the Roku Ultra to the Fire TV Cube, these are the best streaming devices

There are more options for media streamers than ever, so it’s more difficult to pick the best option. But that’s why we're here. Our curated list of the best streaming devices will get you online in no time.
Home Theater

Plex is the latest player to contemplate the subscription streaming game

With massive reach thanks to its client app being supported virtually every media device on the planet, Plex is now looking at the future of its media curation platform. A future that may include free and subscription services.
Home Theater

Here are some common AirPods problems, and how to fix them

Apple’s AirPods are among the best fully wireless earbuds we’ve seen, but they’re not perfect. If you’re having trouble, take a look at our guide to the most common problems and what you can do to fix them.
Deals

Here’s a look at the hottest 4K TV deals for January 2019

There's no doubt that a good 4K smart TV is the best way to take your home entertainment setup to the next level to enjoy all your favorite shows, movies, and games in glorious Ultra HD. We've got the best 4K TV deals right here.
Deals

Amazon knocks $50 off the Sonos Beam soundbar and smart speaker

If you're looking to add some oomph to your home audio setup, then through February 3, the Alexa-enabled Sonos Beam is on sale for $50 off, bringing this excellent sound bar down to just $349 on Amazon.
Emerging Tech

Awesome Tech You Can’t Buy Yet: camera with A.I. director, robot arm assistant

Check out our roundup of the best new crowdfunding projects and product announcements that hit the web this week. You may not be able to buy this stuff yet, but it sure is fun to gawk!
Movies & TV

The best new movie trailers: ‘Spider-Man,’ ‘John Wick,’ Ghostbusters,’ and more

Everyone loves a good trailer, but keeping up with what's new isn't easy. That's why we round up the best ones for you. This week, it's the first trailers for Spider-Man: Far From Home and John Wick: Chapter 3.