Audio-Technica’s first true wireless in-ears lead exciting new announcements

Audio-Technica has announced a strong line-up of new headphones at the IFA 2018 technology show, with a focus on Bluetooth connectivity. It’s a wide variety of Bluetooth products too, most notably including Audio-Techica’s first leap into the world of true wireless earbuds — and not just with one pair either. Here are all the new products, and what you need to know.

Audio-Technica ATH-CKR7TW

audio technica ifa 2018 news ath ckr7tw case

Unsure of who best to aim its true wireless headphones at, Audio-Technica has decided one-size does not fit all, creating two different pairs. The CKR7TW are for everyday wear, with a larger battery for longer use, and some impressive technology inside. Each bud has an 11mm, diamond-like carbon coated driver, which is isolated from the electrical components to minimize the possibility of interference.

The battery will provide an impressive (for the segment) six hours of listening, and the case will add another nine hours — that’s one-and-a-half additional charges (we would have liked to see more there). Bluetooth 5.0 helps here by reducing battery consumption and increasing the amount of range. Audio-Technica will release a new iOS and Android app to manage these headphones and others, and supported codecs include AptX, and AAC.

We’ve yet to try these on, but like the simple design and use of the Audio-Technica logo, and given the company’s previous Bluetooth headphones, we expect they will sound great. They will come in either black and grey color schemes.

Audio-Technica ATH-Sport7TW

audio technica ifa 2018 news ath sport7tw

The Sport7TW are more suited to use while at the gym or out running, due to an IPX5 rating for sweat and water resistance, and an audio passthrough feature to keep you in touch with your surroundings. This feature is easily activated with a tap of the left earbud.

They’re smaller than the CKR7TW’s, and this affects the size of the battery. The sport models only last three-and-a-half hours on a single charge, but the case will add an additional 14 hours total use. Helpfully, there is a fast charge system where just 10 minutes plugged in will return 45 minutes use: Perfect for a run or gym visit. A pair of 5.8mm drivers provide the sound, and they fit into your ears using silicone tips, Comply sport ear tips, or special new Freebit ear fins for a secure fit.

Both sets will be released in the autumn, with the CKRTW’s costing $250/230 British pounds, and the Sport7TW’s costing $200/180 British pounds.

Audio-Technica ATH-SR50BT

The technology inside the new ATH-SR50BT makes them tempting. These Bluetooth over-ear headphones are managed using the new Connect iOS and Android app, where a noise reduction mode and hear-through setting can be activated and tuned. The headphones sync over Bluetooth 5.0 for better battery lifetime and longer range. A pair of 45mm drivers deliver the sound, and the battery lasts for an excellent 28 hours.

This long battery life, paired with an ability to fold the headphones flat, makes them great for travel. A 3.5mm headphone cable keeps them going even after the battery runs out, and you also get a carry case included in the $200/180 British pound price. They will go on sale in autumn, and come in black or brown-grey.

Audio-Technica ATH SR30BT

The headline feature here is an amazing 70-hour battery life. That’s right, if you spend two hours listening to music each day, you’ll only have to charge these Bluetooth headphones up once a month. Sound comes through a pair of specially designed 40mm drivers — Audio-Technica doesn’t tend to reuse components, ensuring the sound is exactly right for the product design, a serious benefit at this price.

These come in either grey, black, blue, or pink, each of which is a pale shade rather than an in-your-face color. Like the SR50BT they connect with Bluetooth 5.0, and come with a carry case. The price is a very reasonable at $100/100 British pounds. We wore a pair of prototype SR30BT, and found them very comfortable.

Audio-Technica ATH-MSR7b

New for 2018, Audio-Technica has introduced an updated version of the popular ATH-MSR7 wired headphones, specially made for high-resolution music listening. The company’s excellent True Motion Drivers are inside, measuring 45mm, and with a diaphragm made from that same diamond-like carbon coating mentioned above.

The design repeats the original ATH-MSR7s, but also re-use Audio-Technica’s Dual-layer Air Control technology, with acoustic resistors for the best clarity possible. The ear cups and headband are covered in memory foam and leather. Available in brown with red accents, and black with blue accents. Seeing a pair of prototypes confirmed how little they have visually changed, but reminded us of just how well the color scheme and design work.

Audio-Technica has upgraded the 3.5mm jacks on the cups to A2DC connectors, which lead to a regular 3.5mm jack, a 4.4mm balanced cable, or an optional 2.5mm balanced headphone jack. It’s aiming these headphones at those with high-performance music players, which have the connections to make the most out of their sound quality.

Out in autumn, the ATH-MSR7b headphones will cost $250/220 British pounds.

Product Review

The HTC U12 Life is a midrange contender, but it’s no champion

The HTC U12 Life is a midrange smartphone with a large 6-inch screen, plenty of battery life, and a dual lens camera, but it bears little relation to its bigger sibling. Find out if it’s worth considering in our HTC U12 Life review.
Home Theater

Don't wake the baby! How to connect headphones to a TV

Do you need to connect a pair of headphones to your TV? Our handy guide will show you how to hook up your headphones in a variety of ways, whether you're using wired headphones, wireless headphones, or gaming headsets.
Product Review

JLab’s new Epic Air Elite pack pulse-pounding bass in reliable wireless buds

They may not sport a new look, but JLab’s Epic Air Elite true wireless earbuds have worked out prior kinks to stay better connected, while holding firm, playing loud, and offering better battery life.

We tried all the latest and greatest smartphones to find the best of 2018

Smartphones are perhaps the most important and personal piece of tech on the planet. That’s why it’s important to pick the best phone for your individual needs. Here are the best smartphones you can buy.
Home Theater

Bask in the glory of your home theater with these 4K Ultra HD Blu-rays

What good is a 4K TV if you don't have the means of pushing it to its limits? Here are our favorite 4K Ultra HD Blu-rays, all of which are nothing short of stunning. It'll make you wonder why you haven't always watched movies this way.
Home Theater

PlayStation Vue adds more local channels, bringing the total to over 600

PlayStation Vue is Sony's answer to live TV without the need for a cable or satellite TV subscription. To help you understand the service, its plans, and numerous features, we've created this handy guide.
Emerging Tech

Awesome Tech You Can’t Buy Yet: 1-handed drone control, a pot that stirs itself

Check out our roundup of the best new crowdfunding projects and product announcements that hit the web this week. You may not be able to buy this stuff yet, but it sure is fun to gawk!
Home Theater

The best movies on Netflix in November, from 'The Witch’ to ‘Dracula’

Save yourself from hours wasted scrolling through Netflix's massive library by checking out our picks for the streamer's best movies available right now, whether you're into explosive action, witty humor, or anything else.
Movies & TV

The best shows on Netflix, from 'The Haunting of Hill House’ to ‘The Good Place’

Looking for a new show to binge? Lucky for you, we've curated a list of the best shows on Netflix, whether you're a fan of outlandish anime, dramatic period pieces, or shows that leave you questioning what lies beyond.

Cyber Monday 2018: When it takes place and where to find the best deals

Cyber Monday is still a ways off, but it's never too early to start planning ahead. With so many different deals to choose from during one of the biggest shopping holidays of the year, going in with a little know-how makes all the…
Movies & TV

Out of movies to binge? Our staff picks the best flicks on Hulu right now

From classics to blockbusters, Hulu offers some great films to its subscribers. Check out the best movies on Hulu, whether you're into charming adventure tales or gruesome horror stories.

Here are the best 4K TV deals for November 2018

There's no doubt that a good 4K smart TV is the best way to take your home entertainment setup to the next level to enjoy all your favorite shows, movies, and games in glorious Ultra HD. We've got the best 4K TV deals right here.
Movies & TV

The best new movie trailers: ‘Buster Scruggs,’ ‘Missing Link,’ ‘Mowgli’ and more

Everyone loves a good trailer, but keeping up with what's new isn't easy. That's why we round up the best ones for you. This week, it's new trailers for The Ballad of Buster Scruggs and Mortal Engines, and the first trailer for Missing…
Movies & TV

The best movies on Amazon Prime right now (November 2018)

Prime Video provides subscribers with access to a host of fantastic films, but sorting through the catalog can be an undertaking. Luckily, we've done the work for you. Here are the best movies on Amazon Prime Video right now.