Skip to main content

DirecTV considers rolling out commercial skipping technology

DirecTV Dish
Image used with permission by copyright holder

Potentially following the lead of Dish Network’s automatic ad-skipping feature on the Hopper whole-home HD DVR system, DirecTV CEO Michael White spoke at the Reuters Global Media and Technology Summit this week and stated that the company may launch a feature that would allow customers to skip past all commercials on network television. According to White, DirecTV management is waiting to see the outcome of the legal battle between Dish Network and several major broadcast networks such as NBC, FOX and CBS. Dependent on the court’s decision regarding legality of the technology, DirecTV could launch the ability to skip commercials soon in order to compete more effectively against Dish Network.

replaytvDirecTV has the ability to roll out ad-skipping technology to customers quickly since the company purchased the rights to ReplayTV during 2007. ReplayTV fell into legal trouble during 2001 when the television networks sued the company over providing consumers the ability to watch television programs without commercials using ReplayTV’s “Commercial Advance” feature.

In addition, ReplayTV allowed consumers to trade programs using the “Send Show” feature. Drawing some similarities to social networking, ReplayTV customers could send premium television programming, like HBO shows, to friends that didn’t subscribe to HBO.

Beyond the commercial skipping technology, White also mentioned that the company is working on the development of applications that allow consumers to use voice commands to replicate the actions of a simple remote control. The company plans to launch this application on both the iOS and Android platforms. By design, the application will allow a consumer to change the channel by stating the name of the program. DirecTV management didn’t indicate if the remote control functions will be built into the existing DirecTV app that allows consumers to program the home DVR from a remote location or order movies. In addition, the Android version of the application allows DirecTV customers to watch programming.

Editors' Recommendations

Mike Flacy
By day, I'm the content and social media manager for High-Def Digest, Steve's Digicams and The CheckOut on Ben's Bargains…
The best speakers for 2023: great hi-fi options for music and more
The Bowers & Wilkins 606 S2 bookshelf speaker on a speaker stand.

A technology about as prehistoric as they come, speakers have been around for what seems like forever. As we move from one era to the next, cones and cabinets have improved, evolutions in engineering have taken place, and new mediums for playing our favorite music have arrived. Modern speakers are better than ever, and we here at Digital Trends have been privileged to vet, test, and listen to some truly exceptional models.

But with so many new and legacy speaker brands to choose from, being spoiled for choice can be an obstacle. Big considerations must be given to things like budget, what audio components you have or will be pairing with your new best friends, and what kind of space you'll be putting this high-tech hi-fi into (more on this in our FAQ section at the bottom of the post).

Read more
Best Buy just slashed the price of this 50-inch LG 4K TV
blink xt2 security camera apple watch series 3 airpods pro ipad mini microsoft surface 7 lg 4k tv dell xps 123 samsung galaxy

One of the best TV deals for anyone on a budget is being able to buy an LG 50-inch UR9000 4K TV for only $400 at Best Buy. It normally costs $450 so you save $50 on the usual price making it more affordable than before. If you need a new TV and you want to buy from a reliable brand, this is a great option. Check it out now by hitting the buy button or keep reading while we look at what it offers.

Why you should buy the LG 50-inch UR9000 4K TV
LG is one of the best TV brands and while in an ideal world, you want one of the best TVs, the LG 50-inch UR9000 4K TV is still pretty good for the price. It offers plenty of key features for great picture quality. For instance, there's 4K upscaling so if you watch anything HD-based, you'll get a superior viewing experience. There's HDR10 support too so you can enjoy extended contrast for visuals that look far better than without.

Read more
New Klipsch tabletop wireless speakers are a more affordable, capable take on mid-century modern
Klipsch The Three Plus tabletop wireless speaker.

Klipsch's The Three Plus Klipsch

Klipsch's Heritage series of speakers have traditionally evoked a mid-century modern style, with wood veneers and fabric grilles that look as if they were pulled straight from the sets of Mad Men. The company's latest additions to the Heritage lineup -- The One Plus ($249) and The Three Plus ($399) tabletop Bluetooth speakers -- keep that same mid-century modern vibe, but reinterpret it with rounder edges, a simplified set of controls, better compatibility with digital audio sources, and lower prices. Both speakers are available in black or walnut finishes starting September 25 at

Read more