Morgan Stanley study points to a steadily growing number of cord-cutters

morgan stanley report us tv subscribers to cut cord 2014 cutting 3x2

Morgan Stanley has just produced a study that hammers home the fact that the so-called “cord-cutter movement” is no fad, but a very real trend indeed. According to the report, cord-cutters are on the rise, as 10 percent of pay-TV subscribers say they definitely plan to discontinue their service in the next 12 months, turning instead to Internet-delivered TV content. 

Up another two percent is the number of subscribers who say they will probably cancel their service this year, landing at 11 percent.

Even the amount of broadcaster loyalists has dipped since Morgan Stanley’s last pay-TV report a year ago — down six points, 50 percent say they will certainly keep their cable and telco subscriptions. These statistics appear to indicate a slow but steady public lean toward cord-cutting, and it certainly can’t be blamed on the content: the total number of hours of TV content consumed each week rose to about 21, up two hours from last year and nearly five from 2011.

So people are actually consuming more TV-related content, but, interestingly, not on TV. They’re watching on other screens: respondents reported an increase in the amount of TV they watched on tablets, computers and portable devices across the board — the number of hours spent watching it on TVs themselves dipped slightly to 15.5 from 15.7.

And not surprisingly, the young adult subcategory (respondents aged 18 to 29) comprised 30 percent of those who said they definitely were going to cut the cord this year. Only about 15 percent of people aged 45 to 64 said they would stick to streaming. Though not clear-cut, there’s an undeniably generational factor involved in this transition from cords to the lack thereof.

Morgan Stanley polled 2,501 U.S. adults for the study.

If you are ready to cut your cords, check out our introductory guide.

Movies & TV

How Netflix and Disney are fighting for the future of streaming: Kids

After years of enjoying a distant lead in the streaming race, Netflix is about to be joined up front by Disney Play. These two entertainment giants are going to absolutely dominate the space, and it's your kids that will take them there.
Movies & TV

The best movies on Netflix in September 2018, from 'Spotlight’ to ‘Black Panther’

Save yourself from hours wasted scrolling through Netflix's massive library by checking out our picks for the streamer's best movies available right now, whether you're into explosive action, subdued humor, or anything in between.
Home Theater

DirecTV Now: Everything you need to know

If you’re looking to ditch your cable or satellite subscription, DirecTV Now could be the perfect service for you. Our comprehensive guide breaks the service down feature by feature so you can see if it's right for you.

A vigilante botnet is taking out crypto-jacking malware

A new botnet is on the rise but it isn't being used to take down websites or hack servers, it's going after crypto-jacking malware. When it discovers the malware on a website, it takes it over before destroying them both.
Movies & TV

The best new movie trailers: ‘Captain Marvel,’ ‘Nigerian Prince,’ and more

Everyone loves a good trailer, but keeping up with what's new isn't easy. To simplify things, we round up the best ones each week. On tap this week: The first trailer for superhero movie Captain Marvel, and other fascinating film previews.
Product Review

It's only $100, but this soundbar loses its balance to bring the bass

Anker has expanded into audio in a big way in recent years, the latest example being the SoundCore Infini soundbar. At just $99, it makes for a very affordable add-on to your entertainment setup, but is it worth it?
Home Theater

SiriusXM’s $3.5 billion purchase of Pandora just might be music to our ears

SiriusXM is aiming to expand its customer base beyond those listening in the car through a $3.5 billion deal that will see it acquiring streaming service Pandora, in which it already owns a 16 percent stake.
Movies & TV

The best movies on Amazon Prime right now (September 2018)

Prime Video gives subscribers access to a host of great movies, but sifting through the massive library isn't easy. Lucky for you, we've sorted the wheat from the chaff. Here are the best movies on Amazon Prime Video right now.
Movies & TV

Best new shows and movies to stream: ‘The Shape of Water,’ ‘Forever,’ and more

Need something to watch this weekend? Check out our list of the best new shows and movies to stream right now. On the list this week: The Shape of Water, Maniac, and more.
Movies & TV

'Prime'-time TV: Here are the best shows on Amazon Prime right now

Amazon Prime brings more perks than just free two-day shipping. Subscribers get access to a huge library of TV shows to stream at no extra cost. Here are our favorite TV shows currently available on Amazon Prime.
Home Theater

Roku adds features, subtracts cost with its cheapest 4K streamer to date

Watching 4K content just got even cheaper, as Roku has debuted a new model dubbed the Premiere, which offers 4K streaming and even high dynamic range for just $40, making it the company’s most affordable 4K streamer to date.
Home Theater

Hulu to be the first live TV streamer on the Echo Show smart home hub

Amazon’s Echo Show is about to become the equivalent of a kitchen TV when Hulu becomes the first live TV streaming service to be available on the Alexa-powered smart home hub in October.
Movies & TV

Save a few bucks with the best free feature-length movies on YouTube

Bank account emptier than you thought? Check out our curated list of the best full-length movies on YouTube to find feature-length flicks that are free, legally uploaded, and actually worth watching.
Home Theater

Need to get rid of an unused Netflix profile? Just follow these simple steps

Need to delete an unwanted profile from your Netflix account? It's easy to do, no matter what kind of equipment you've got. Check out our handy how-to guide for step-by-step instructions.