Skip to main content

Study: U.S. teens love Apple, Instagram, Beats by Dre and Netflix

study u s teens love apple instagram beats dre netflix holiday teenager
Image used with permission by copyright holder

Detailed within the latest ‘Taking Stock With Teens” study conducted by Piper Jaffray every six months, U.S. teenagers have some very specific preferences on consumer electronics, social networks and streaming video services. For instance, over 60 percent of U.S. teenagers own an Apple iPhone, up from 55 percent last year. In addition, more than 65 percent own an Apple iPad and approximately 65 percent of non-tablet owners plan to purchase an iPad in the future. Even more telling, nearly one out of five of U.S. teens would pay up to $350 for a smartwatch created by Apple.

When it comes to headphones preferences, the Beats by Dre brand dominated in the study with approximately 46 percent of teens indicating that their next headphones purchase will be that brand. Apple followed behind Beats by Dre at approximately 25 percent and Skullcandy’s shrinking market share fell under 10 percent this year. Other brands such as Sony, Bose and JVC barely registered with teens this year.

Image used with permission by copyright holder

Regarding social networks, Instagram continues to rise in popularity with about 30 percent of U.S. teens calling it the most important social network. Alternatively, the attention given to Facebook has fallen considerably over the last 18 months. While Facebook was named the most important social network during Spring 2013 at about 33 percent share, it’s plummeted to just 23 percent as of this year. Twitter also fell by a few percentage points, but is still considered more important than Facebook in the eyes of U.S. teens. Social networks like Google+, Tumblr and Pinterest all registered low on the interest scale though.

Shifting to entertainment, the number of of U.S. teens that rent movies from retail locations has fallen considerably in the past two years while the number of people renting films over streaming video services has risen. Services like DVD-by-mail or kiosk rentals have remained flat. Over the next five years, teens are projecting that Netflix’s streaming subscription service and Redbox’s kiosk service will be the dominate players in the movie rental space.

Image used with permission by copyright holder

When it comes to video games, more than 20 percent of U.S. teenagers own either the Sony PlayStation 4, Xbox One or the Nintendo Wii U. In addition, 55 percent of U.S. teens that don’t own one of the newest consoles want to purchase one this year. Regarding software, nearly two out of three U.S. teens purchase used games and their primary store of choice is GameStop. In addition, 57 percent of teenagers that trade in games choose GameStop over any other option. Alternatively, Walmart is a distance second place with just 12 percent trading in old games at the retailer. 

Finally, U.S. teens are becoming less dependent on premium television services like cable or satellite television. While more than 60 percent called cable television a “necessity,” the percentage of teens that stream television content on services like Hulu and Amazon increased by 20 percent over the last two years. In addition, more of those teens are opting to watch that television content on their mobile device over the HDTV in the living room. Streaming radio services like Spotify and Pandora are seeing similar growth numbers while the number of physical compact discs and digital music file purchases are falling among teens.

Editors' Recommendations

Mike Flacy
By day, I'm the content and social media manager for High-Def Digest, Steve's Digicams and The CheckOut on Ben's Bargains…
Spotify HiFi could finally be coming, but it’ll cost you
Spotify on an iPhone.

We know you've been burned before, but according a promising report from Bloomberg, Spotify is poised to announce a new premium add-on later this year that will finally deliver its much-anticipated HiFi option, as well as some new playlist creation tools.

Although Bloomberg's report, which cites a "source familiar with the plan," is light on specific resolution details, it says that the new high-fidelity audio option will be sold as an add-on for existing customer,s who could be charged at least an additional $5 per month depending on their base plan.

Read more
The earbuds version of the Sony XM5 headphones are on sale today
Sony WF-1000XM5 in silver.

We love Sony earbuds and headphones. Over the last several years, the company has consistently produced some of the best-looking and sounding cans and buds. It’s not too often that you’ll see Sony hardware drop in price though, which is why we wanted to call attention to this solid Best Buy earbuds deal. For a limited time, you’ll be able to score the Sony WF-1000XM5 for $250, which is $50 off its normal price.

Why you should buy the Sony WF-1000XM5 earbuds
We admit that we’re bought and sold Sony fans, but this isn’t something that happened overnight. Year after year, we’ve tested Sony’s latest and greatest in-ear and over-ear audio products; and every time we walk away from a review, we’re even more floored than we were the last time. We took the amazing XM5 earbuds for a spin not too long ago, and we couldn’t believe what we heard. Rich, robust sound in all frequency ranges; particularly when it comes to vocals and bass. 

Read more
Jabra will no longer make its Elite wireless earbuds or headphones
Jabra Elite 10 earbuds in front of case.

On the same day that Jabra announced its latest generation of wireless earbuds, the company has unexpectedly called it quits for the entire consumer audio category. In a press release that cites the rising costs of competition, GN (Jabra's parent company) announced its intent to "gradually wind-down its Elite and Talk product lines to further increase focus and resources on more attractive parts of GN’s business."

The new Gen 2 products -- the Elite 8 Active and Elite 10 Generation 2 -- will be the last two product introductions in this product line, but they will remain available through 2024 and beyond. A Jabra spokesperson told Digital Trends that "customers will be able to buy them in the usual online and retail channels, as well as, and products will still be supported throughout their lifetime, as normal."

Read more