Sony, Apple Lead America’s Preferred Brands

The the seventh straight year, consumer electronics giant Sony leads the listing Harris Interactive’sannual survey of American’s preferred brands.

Sony’s top placement is surprising, given the beating the company took over copy-protection software surreptitiously included in millions of the company’s music CD products, the company’s polarizing position in the looming Blu-ray/HD DVD format war, delays of Blu-ray technology, and disappointment over the pricing of its forthcoming Playstation 3 console. Computer maker Dell held on to its number two position from last year, which is also surprising considering the beating its taken from customers for shutting down support channels and outsourcing customer services overseas. Iconic computer (and music player) maker Apple Computer entered the list for the first time, taking the number 10 spot away from both Microsoft and Hewlett-Packard, who tied for the position last year. HP moved up to number 7; Microsoft has dropped off the top-10 list.

Harris Interactive’s brand survey polled 2,351 U.S. adults between June 7 and June 13, 2006; respondents were asked which three brands they preferred the most without being prompted by named of specific brands. Consumer electronics firms landed five of the top ten slots; automakers nabbed three, while consumer/packaged goods caught the final two. The complete list of preferred brands found by the survey is as follows:

  1. Sony
  2. Dell
  3. Coca-Cola
  4. Toyota
  5. Ford
  6. Honda
  7. Hewlett-Packard
  8. General Electric
  9. Kraft Foods
  10. Apple Computer
Product Review

Asus ZenBook 3 Deluxe (late 2017) review

As our Asus ZenBook 3 Deluxe (late 2017) review shows, adding an 8th-gen Intel Core processor to an excellent thin and light chassis makes for a great combination.
Home Theater

If you've got questions about Ultra HD Blu-ray, we've got answers

Ultra HD Blu-ray discs and players are a killer way to beef up your home theater. Here's everything you need to know about one of the most significant advances in home entertainment to arrive in years.
Home Theater

From game consoles to high-grade spinners, these are the best Blu-ray players

Streaming may be popular, but the disc isn't dead yet! To get the very best picture and sound quality from your system, you need to be watching Blu-ray or 4K Ultra HD Blu-ray discs. Here are the best Blu-ray players you can buy right now.
Cars

Apple Car may make its debut in the middle of the next decade

Apple likely won't become a full-fledged manufacturer like General Motors or Ford, but the tech giant is diving into the auto industry pool. Here's everything we know about the company's automotive efforts.
Smart Home

Vitamix recalls 100,000 blender containers after multiple ‘lacerations’

The U.S. Consumer Product Safety Commission issued a recall of about 105,000 Vitamix blending containers after 11 customers reported accidents, including lacerations due to a design flaw in the product.
Smart Home

Brew it fast, hot, and flavorful with our favorite coffee makers

Whether you're looking for a simple coffee maker to get you through the morning or a high-end brewer that will impress your taste buds and your friends, you'll find some of the best coffee makers around on this list.
Emerging Tech

Awesome Tech You Can’t Buy Yet: inflatable backpacks and robotic submarines

Check out our roundup of the best new crowdfunding projects and product announcements that hit the Web this week. You can't buy this stuff yet, but it sure is fun to gawk!
Smart Home

Google may release a digital display smart speaker in time for the holidays

The new speaker will join Google's existing range of smart speakers, utilizing the voice assistant Google Assistant. The lineup currently includes the Google Home, the Home Mini, and the Home Max.
Smart Home

Alexa can play smart home camera video recaps on Echo, Fire devices

Now you can ask Alexa to show the last recorded video from smart home security cameras on Echo Show, Echo Spot, Fire TV, and Fire Tablets. Video replay is enabled for Ring, August, Arlo, Cloud Cam, and Logitech cameras.
Product Review

Can’t decide between coffee and cappuccino? Now you don’t have to

Some days you want straight coffee, while other days you need a stronger kick in the you-know-what. But who has both a coffee and an espresso machine? With the DeLonghi BC0430 Coffee Machine, you can have the best of both worlds.
Smart Home

The best washing machines make laundry day a little less of a chore

It takes a special kind of person to love doing laundry, but the right machine can help make this chore a little easier. Check out our picks for the best washing machines on the market right now.
Smart Home

The best stud finders of 2018

Endlessly searching for a stud in your wall can be a chore. Fortunately, these seven stud finders are both high-tech and straightforward, meaning you can drill, nail, and hang with the utmost confidence.
Mobile

Apple aficionados, these cute pillows are made just for you

Created as "a cuddly tribute to the tech that changed our lives," these cute pillows will be hard to resist for diehard Apple fans. Each one features an iconic Apple product, including the first iMac and the game-changing iPod.
Smart Home

Schlage’s custom hardware collection expands upgrades to exterior doors

Schlag's expanded Custom Door Hardware collection now includes exterior handlesets. Schlage's upgrades let homeowners switch from doorknobs to levers and from non-locking to locking doors easily without replacing inner lock cores.