Skip to main content
  1. Home
  2. Smart Home
  3. Android
  4. News

Tile deepens Google Assistant integration as competition with Apple looms

Add as a preferred source on Google

Tile deepened the integration of its item trackers with Google Assistant, as rumors swirl that Apple is set to launch its own version of the products.

Tile offers small accessories that may be attached to things such as keys, wallets, and phones. In case the items are lost, owners may be able to track them down using Bluetooth technology and the company’s companion app.

Recommended Videos

A Google Assistant skill for the item trackers was already available, allowing users to ask their phone for the location of their tagged items. However, the deeper integration will no longer require a phone, with the commands to work independently on a Google Assistant-powered device.

Tile said that Google Assistant will support its voice-enabled “direct ring” technology, which will allow the digital assistant to connect directly with the item trackers and ring them to help find lost things. The process, according to the company, will be very similar to executing an Action in smart home devices.

The current Google Assistant skill requires commands such as “Hey Google, ask Tile to find my phone.” Once the integration is rolled out, users will only have to ask “Hey Google, find my phone” to make the accessory give off a sound.

The integration, which will launch later this year, looks to improve the in-home finding capabilities of the Tile item trackers, which makes it ideal for smart displays and smart speakers.

The update maintains Tile’s presence while it waits for Apple’s own version of the item trackers, which is expected to be unveiled alongside the new iPhones in the company’s annual September event.

According to rumors, the Apple item trackers will be integrated into iOS 13’s Find My app, which will consolidate Find My Phone and Find My Friends. The accessories will carry functions similar to Tile’s products, but discovered code suggests that they will also utilize augmented reality to help users find lost things.

It remains unclear if Apple will only announce its item trackers, or if the devices will immediately start selling. In any case, we’ll be watching to see if Tile will roll out more updates to its accessories in preparation for the competition.

Aaron Mamiit
Aaron received an NES and a copy of Super Mario Bros. for Christmas when he was four years old, and he has been fascinated…
Google Home Speaker (2026) review: Smarter and punchier, with a subscription pinch
Google's latest smart speaker pairs Gemini with better sound and deeper smart home integration. What's not to love without spending over a $100?
Sphere, Body Part, Finger

View at Amazon

Quick Recap

Read more
I tried to parody the most absurd AI products, but the tech industry beat me to it
The joke was supposed to be that every household object gets cameras, AI insights, and a premium tier. Apparently, that’s now a business plan
Imaginary AI products

I wanted to invent an AI product so silly that no founder could turn it into a seed round.

It had to solve a problem nobody had, collect far more data than the problem deserved, and turn normal behavior into an insight that sounded vaguely disappointed in its owner. Somewhere around the third feature, it would ask for a subscription.

Read more
LG SIGNATURE DLEX9900S dryer review: A massive, gorgeous dryer with one AI-sized asterisk
The LG SIGNATURE DLEX8900B is a beautiful dryer with a AI brain and plenty of capacity. Just be ready to pay a premium and take over from time-to-time.
LG SIGNATURE DLEX9900S dryer

View at LG

Quick Review

Read more