Toms introduces eyewear with ‘One for One’ business model

toms introduces eyewear with one for business model m 101It all started with simple canvas shoes. When American Blake Mycoskie traveled to Argentina in 2006, he realized that the children he befriended in the country had no shoes to protect their feet. With his concern for the children as inspiration, Mycoskie created Toms, a line of simple canvas shoes that would go by the “One for One” philosophy, which meant that for every pair a consumer bought, a pair would go to a child somewhere who was in need. The shoes and the charitable business philosophy took off, becoming more and more popular in the last few years. As of September 2010, Toms customers have helped the brand give one million pairs of shoes to children who need them, and the numbers have surely risen since that date. 

toms introduces eyewear with one for business model movement infographicIn a new venture, the company has now branched into eyewear with the same charitable “One for One” philosophy. Toms is now offering just a few classic stylings of sunglasses that will help bring sight to those in need. The idea is the same, but this time, instead of shoes, Toms will help give sight to a person in need every time a pair of the brand’s sunglasses is purchased. The good news here is two fold. First of all, a good portion of the money you drop on these shades will go towards a good cause. Second, you won’t be disappointed in the style or quality of your new sunnies. Toms is offering the Classic 101 (above, $135, a flattering wayfarer shape) and the Classic 301 ($145, a simple aviator style) for both sexes, as well as the ladies-only Classic 201 ($135, a movie-star rounded style). To further the appeal, customers can customize their chosen shades by picking the frame color and the color of the hand-painted temples, which make the styles stand out as Toms. The three different colors represent the buyer, the person who is helped, and the brand that brought the two together. 

It may not be the single best way to help poorer countries get on their feet, but restoring vision to people who have lost their sight can make a big impact. Some who lose their vision may lose out on an education or the ability to work and provide for their families. Toms has also recognized that, unlike shoes, not everyone’s eye sight can be repaired with prescription eyeglasses. Because of this, the “One for One” model has been slightly modified, allowing for those in need to get medical treatment, prescription eyeglasses, or sight-saving cataract surgery. While the brand hopes to help people in need all over the world, they are starting with Nepal, Cambodia, and Tibet for the Toms Eyewear “One for One” project. Support the movement by snagging yourself a pair of stylish shades and telling your friends. 

Each pair of Toms sunglasses is made in Italy and comes with a Toms logo cleaning cloth and a travel case. 

Emerging Tech

Mars One Ventures’ promise of a one-way ticket to planet goes up in red dust

Mars One Ventures -- which once hoped to establish a permanent human settlement on Mars -- has filed for bankruptcy. It's the end of the road for a company that promised big, unfeasible things.

You can play these classic Xbox 360 games on your Xbox One

The Xbox One supports backward compatibility with a growing library of Xbox 360 games. These are the best Xbox 360 games that are backward compatible with Xbox One, including action games, shooters, and more.

These Xbox One exclusives are the definition of quality over quantity

Xbox One has a prestigious collection of handpicked titles that you can't play on other consoles. Here are the latest and greatest Xbox One exclusives, including some that are also available on PC

These are the must-have games that every Xbox One owner needs

More than four years into its life span, Microsoft's latest console is finally coming into its own. From Cuphead to Halo 5, the best Xbox One games offer something for players of every type.
Smart Home

At KBIS 2019, LG brings its biggest lineup of Amazon Dash-equipped appliances

LG announced ahead of KBIS 2019 that its entire line of dishwashers and laundry appliances will now come pre-integrated with Amazon Dash, the online retailer's popular automatic replenishment program.
Emerging Tech

Words are so 2018. The Peeqo robot speaks exclusively in GIFs and video clips

Move over, Amazon Echo! Peeqo is a cute robot that will answer your spoken word questions by displaying a specially selected short video or GIF. Because, you know, it’s the year 2019.
Product Review

From tables to porches, Ring's Stick Up Cam watches wherever you want

Ring’s latest home security camera offers more versatility than ever before, with the ability to mount it, set it on a table, or put it inside or outside. We got a chance to test it out. Here’s how it went.
Smart Home

Google Home and Amazon Alexa are asking smart home device makers for user info

Google and Amazon want to establish a "continuous flow" of information between their servers and your smart home devices, but companies like Logitech have begun to speak out for user privacy.
Smart Home

Language barrier? Psh. Here's how to make your Google Home an ace translator

You can now use interpreter mode on your Google Home devices. This means, you can use your Google Home device to translate conversations in real-time. Here's how to use interpreter mode.
Smart Home

Ring adds color night vision to wired security devices and HDR to wireless ones

Ring rolled out color night vision to its wired security products with cameras such as the Spotlight Cam Wired. At the same time, Ring added HDR control to its battery-powered security devices including the Video Doorbell 2.

These 13 gadgets walk a fine line between ingenious and insane

The annual avalanche of devices and gadgets is astounding, but how many will succeed? A few are destined to spark new trends, while the majority fade deservedly into obscurity. We look at some gadgets on the border of brilliant and bonkers.
Smart Home

Check out the largest pools in the world - and how you can get there

From Egypt to Singapore to California, here's a pictorial breakdown of some of the biggest and largest pools in the world. Many of these pools are so big that you can even kayak and windsurf on them.
Smart Home

Consumer groups call out retailers in a bid for better IoT security

Consumer groups posted a "Dear retailer" letter on February 12 that called out Walmart, Best Buy, Amazon, and Target, shaming the companies for selling insecure smart home devices.

The best Presidents’ Day sales 2019: Amazon, Walmart, Dell, and more

Presidents' Day sales are a great chance to score electronics, clothing, home and office stuff, and other goodies at a discount. We’ve smoked out a large handful of the best of these Presidents' Day deals, from tech to bedding, to help…