Skip to main content

Apple expected to shatter sales record with iPhone 13 release

Apparently, there’s no better time than the launch of a new iPhone to be an Apple investor. JPMorgan is expecting Apple’s iPhone 13 announcement and subsequent sales to help Apple break records during its 2022 fiscal year.

According to Counterpoint Research, iPhone 12 series sales crossed the 100 million mark within seven months of launch. Most notably, it did so two months faster than the iPhone 11 series. Current market research trends show a huge boost to the iPhone 12 series, and it’s safe to say that these current demands will translate to Apple’s latest model. For the week of August 28, iPhone 13 searches in Australia and Ireland soared 40 percent according to research done by Burga.

According to Samik Chatterjee, JPMorgan analyst, Apple enthusiasts will continue to drive strong sales. “In our view, Apple has already guided to [fiscal fourth quarter] quite conservatively,” Chatterjee said in a statement to investors seen by Apple Insider. “We think it can still meet its conservative guidance based on existing momentum on iPhone 12 sales, as well as momentum in Mac and iPad sales, and a normal shipping timeline toward late September will imply upside

Chatterjee also noted that the easing of COVID-19 restrictions across the globe could potentially slow down Apple’s sales growth, and there were already rumors surrounding potential shipping delays due to supply chain shortages and pandemic delays. Currently, growth stands at 30%, which in the long term is unsustainable. This also comes in conjunction with Apple’s most recent lawsuit regarding in-app purchases, which could potentially harm the company’s bottom line if it isn’t allowed to take its traditional cut and consumers are allowed to pay with alternate methods, though this concern has been tempered by Morgan Stanley analyst Katy Huberty, who says that the impact will be 2% even in a worst-case scenario. 

Aside from the iPhone 13, we’re also expecting to see the AirPods 3 and Apple Watch Series 7. Plenty of rumors have already come up revealing specs, design, and features of the devices that are set to be announced, so all that’s left is to watch the “California Streaming” livestream at 10 a.m. PT/1 p.m. ET on Tuesday, September 14 . 

Editors' Recommendations

Rebecca Isaacs
Former Digital Trends Contributor
Rebecca Isaacs began writing for Digital Trends in September 2021. She has been involved in tech space since 2019 and has…
I found a huge problem with the new ChatGPT iPhone app
ChatGPT app running on an iPhone.

Seemingly out of nowhere, OpenAI released its official ChatGPT iOS app this week. Available for both iPhones and iPads, the free app allows you to use the popular AI chatbot in a much simpler, easier way than ever before. No more messing with the mobile website or trying to fiddle with uncertain third-party apps — just download the official ChatGPT application, and you're good to go.

It's a big step forward to make ChatGPT more accessible and to get it into the hands of more people. Naturally, I was curious to test it out for myself. I've been using the ChatGPT iPhone app to ask the chatbot various questions, and while the whole thing works just like you'd expect, there's one big, glaring problem that makes me never want to touch the app again.
The ChatGPT iPhone app's biggest limitation
ChatGPT (left) vs. Perplexity AI (right) Digital Trends

Read more
Let’s be clear, Apple — it’s time to make a transparent iPhone
Deep Purple iPhone 14 Pro with Beats Studio Buds+ in Transparent

Apple has released a new product that's gotten a lot of attention because of an awesome new color option. No, it’s not an iPhone, iPad, or even an Apple Watch. Heck, it’s not even the AirPods Pro 2. So, what am I talking about?

Apple acquired Beats by Dre in 2014, and this week, Beats dropped the new Beats Studio Buds+, which are pretty similar to the AirPods Pro 2, but cost less dough. And they come in one of the coolest colors I’ve seen in a long time: transparent.

Read more
iOS 16.5 is bringing two exciting new features to your iPhone
apple launches ios 16 5 new pride wallpapers more wallpaper update

After about a month in the beta testing stage, Apple is finally rolling out iOS 16.5 to the public. This is a surprisingly nice update, as it includes a few new features and some bug fixes.

One of the headliner features of the iOS 16.5 update is the addition of new Pride Celebration wallpapers. This wallpaper can be used for the lock and home screens, and it is meant to honor the LGBTQ+ community and culture. This wallpaper is being released ahead of the Apple Watch Pride Edition Sport Band, which will be available starting on May 24.

Read more