Skip to main content

Apple casting for 'Planet of the Apps,' its first foray into original content

apple planet of the apps casting
Image used with permission by copyright holder
Following in the footsteps of Netflix and Hulu, Apple is creating its own content for users to enjoy. The first show the company is developing is called Planet of the Apps, which is a series that follows app creation and the developers that build those apps.

Details about the new show are still a little vague, but it seems like it will bear similarities to Shark Tank, with developers pitching their apps to investors in order to receive featured placement on the App Store when the show finishes. A report from MacRumors sheds a little light on the show and how it will work.

According to a MacRumors’ anonymous source, the show’s application process includes four rounds. Developers submit their applications on the Planet of the Apps website, after which some will get a call from a casting director in Los Angeles notifying them that they have made it to the next round. In the second round, the developer is told to create a 5 to 10 minute unedited video about the app that is then edited by the show’s staff and shown to the producers directly. In the video, the developer is told to talk about how the app would make money, how it works, and what makes it unique.

In the third round, the developer is given a week to sign a contract covering the legalities behind the show. Forms include a medical release, an app idea information form, and so on. The developer is also asked to tell the casting coordinators about the team’s availability over the next few months, during which time they would be flown to L.A. on three occasions for a total of nine days of filming. In the fourth and final round, the developer is subjected to a background check and told that even in the fourth stage, some developers would be selected on a standby basis, and that not all developers would appear on the show.

Filming of the show will reportedly take place until early 2017, and early episodes may air at some point in March or April.

Editors' Recommendations

Christian de Looper
Christian’s interest in technology began as a child in Australia, when he stumbled upon a computer at a garage sale that he…
Apple just released iOS 17.4. Here’s how it’s going to change your iPhone
The Apple iPhone 15 Pro Max and iPhone 14 Pro showing the screens.

Apple iPhone 14 Pro (left) and iPhone 15 Pro Max Andy Boxall / Digital Trends

If you have an iPhone, you'll want to check it right now for a big update. The iOS 17.4 update is officially rolling out right now and it includes some fairly significant new features.

Read more
Nvidia is replacing its crusty, Windows XP-era app with something much better
A screenshot of the Nvidia app.

Nvidia's latest announcement is one that many of us have been waiting for. The company is releasing a new software solution that will, hopefully, one day replace the Nvidia Control Panel and GeForce Experience. Dubbed simply "Nvidia App," the software is now in beta and is available for testing.

Those of us who own some of Nvidia's top GPUs (or even some of the worst ones) are forced to use the Nvidia Control Panel for tuning things like display settings, game performance, and monitor refresh rates. Meanwhile, GeForce Experience optimizes game settings and provides an in-game overlay that can be used for things like recording bits of your gameplay. The lack of a unified app can get confusing and annoying to those who aren't familiar with it.

Read more
Apple Sports app looks to rule live scores and stats on iOS
The Apple Sports app on an iPhone.

As if what it's done with MLS Season Pass wasn't proof enough that Apple is serious about sports, today we have another example. Enter Apple Sports, a new app for iPhone that aims to be the only app you'll need for live sports scores, real-time stats, and more.

Apple Sports is available today in the U.S., Canada, and the U.K. Inside it you'll find the likes of MLS, NBA, college basketball, Premier League, Bundesliga, LaLiga, Liga MX, Ligue 1, and Serie A — and that's just for starters. We're still in the offseason for sports like Major League Baseball, the NFL and college football, and the National Women's Soccer League and WNBA, but you'll see them all in Apple Sports once games begin.

Read more