Apple has set its iPhones free inside its stores

apple overtakes samsung store
Adrianhancu/123RF
Up until recently, handling an iPhone at an Apple Store involved dealing with its unwieldy security tether, a sometimes cumbersome experience that prevented potential buyers from getting a true idea of how it feels to hold and handle Apple’s handset.

At some stores, however, the tech giant has been removing the tethers for a better customer experience as well as cleaner bench displays more in keeping with the minimalist design of Apple’s brick-and-mortar locations.

Yes, it does mean someone could, in theory, enter the store, pick up a phone, pop it in their pocket, and walk out, but the fact that the trial appears to be expanding to multiple locations suggests Apple is pleased with the way it’s going. In other words, it hasn’t lost too many phones yet.

Stores known to have ditched the security tethers include Toronto’s Yorkdale premises, and the recently redesigned Apple Store on London’s Regent Street, according to MacRumors.

Apple told Cnet that the idea is to allow shoppers to hold the phones more naturally, try different cases on them, and “see how they feel in your pocket.” Yes, you really are more than welcome to pop them in your pocket. Just not for too long.

Larger items such as the iPad and Apple’s range of laptops continue to use security tethers, according to reports.

Apple Stores of course still have a number of security measures in place, including cameras, security personnel, and eagle-eyed store staff. Oh, and according to Cnet, should you “forget” to replace an iPhone after handling it or indeed putting it in your pocket, a rather loud, attention-grabbing alarm will sound as you walk out of the store, while staff will also remotely disable any handsets that mysteriously disappear.

Cars

Citroën says you could drive its tiny Ami One electric car without a license

Citroën's Ami One concept car is an electric vehicle that's as cute as it is compact. The miniature motor only has a top speed of 28 mph, so the French automaker imagines it as a shareable runaround for short drives.
Gaming

Clear up some space on your Xbox One hard drive for the latest games

Removing and reinstalling games on the Xbox One's hard drive isn't difficult, but it's a process that not everyone is familiar with. Thankfully, our guide will run you through each step.
Mobile

North Focals smartglasses discount cuts the price by a massive $400

Canadian startup North is hoping smartglasses will be the next big wearable. After announcing its new Focals smartglasses in late 2018, the company opened product showrooms in Brooklyn and Toronto and has made its first shipment.
Emerging Tech

Caltech’s bird-inspired robot uses thrusters to help stay on its feet

Researchers from Caltech have developed a new bird-inspired robot that uses thrusters on its torso to help it to walk with more stability. Here's why that challenge is so important.
Mobile

Need speed? Qualcomm unveils the Snapdragon X55, the world’s fastest 5G modem

Qualcomm is preparing for an even faster future: The silicon giant just unveiled a second generation 5G modem for smartphones, promising blistering download speeds as high as 7Gbps.
Mobile

Barbie’s Corvette ain’t got nothing on Sphero’s fully programmable robot car

Sphero is known for devices like the Sphero Bolt and BB-8 Star Wars toy, but now the company is back with another addition to its lineup -- the Sphero RVR. The RVR is a fully programmable robot car that can be expanding with different…
Product Review

Fascinating Finney phone is crypto in a nutshell: Exciting, but also terrifying

The Sirin Labs Finney phone is to cryptocurrency what the iPhone is to Apple Pay. It facilitates the payment, processing, and exchanging of cryptocurrencies on a smartphone, and surprisingly does it in a user-friendly way.
Home Theater

Accidentally aired Samsung ad shows Galaxy S10, Galaxy Buds a day before launch

One day before the launch event that is widely expected to contain both the new Galaxy S10 smartphone and the Galaxy Buds fully wireless earbuds, an accidentally aired Samsung TV ad from Norway confirms both products.
Mobile

The name of Samsung's folding phone may have been revealed a day early

Samsung has been showcasing bendable display tech for a few years and now a folding smartphone might finally arrive. The Galaxy X, or perhaps the Galaxy Fold, may be the company's first example. Here's everything we know about it.
Mobile

The Razer Phone 2 is getting Android 9.0 Pie starting this month

Android 9.0 Pie has been released. But is your phone getting Android 9.0 Pie, and if so, when? We've done the hard work and asked every device manufacturer to see when their devices would be getting the update.
Deals

Apple brings back the iPhone SE with a $100 clearance discount included

Apple is offering the iPhone SE on their online clearance store once again. With discounts of $100, you can get a brand new unlocked iPhone SE for as little as $249. This offer is only available while supplies last.
Mobile

Apple stomps on one FaceTime bug, only to have another one appear

Having fixed a FaceTime bug that let users eavesdrop on calls, another issue with Apple's video chat app appears to have surfaced. It concerns adding people to group calls, though there is a workaround.
Mobile

Vivo V15 Pro’s trick camera rises to the challenge of making us smile

Vivo knows it's onto a winner with the cool motorized camera seen on the Vivo Nex S, and has now incorporated a newer version of the technology into the V15 Pro. We've tried it out.
Mobile

To avoid the notch, Vivo’s new smartphone has a secret selfie camera

Vivo has already experimented with a motorized selfie camera and now it's bringing the cool technology to a more affordable device -- the Vivo V15 Pro. Here's everything you need to know about the phone.