Cingular Sales Begin in RadioShack

Cingular Wireless and consumer electronics specialty retailer RadioShack today announced that over 5,000 of the latter’s stores would immediately begin carrying a full line of Cingular phones and services. This is in addition to 500 or so RadioShack outlets already offering products from the cellular provider.

This 10-year agreement, which was announced several months ago, brings Cingular’s full line of post-paid products and GoPhone pre-paid products to RadioShack stores across the United States. It provides for Cingular there single largest distribution outlet, while for RadioShack it is an attempt to drive more traffic into their stores in the face of growing competition from online retailers like Amazon and other brick and mortar chains such as Best Buy.

“We’ve been diligently planning for months to effectively and efficiently manage the addition of Cingular to our wireless family,” said David Edmondson, RadioShack’s president and chief executive officer. “We’re excited that our customers now have access to Cingular’s exciting new technologies, handsets and competitive wireless plans.”

“With Cingular now available in more than 5,000 RadioShack company and dealer franchise stores, wireless consumers have unprecedented access to Cingular products and services,” said Cingular Chief Operating Officer Ralph de la Vega. “RadioShack’s team of knowledgeable salespeople has an unparalleled understanding of wireless products and customer service, which is evident by recent surveys rating them as number one in customer wireless satisfaction. We are excited about giving wireless users this new avenue in buying, upgrading or enhancing their Cingular service.”