Flipboard now an in-magazine shopping destination for Levi’s clothing

levis flipboard

For years now, reader apps have slugged along with an advertising business model that hasn’t exactly been lucrative. With the debut of Flipboard’s new social shopping catalogue, however, its e-commerce strategy could break ground for the experimentation of new business models among reader apps.

Piggybacking on New York Fashion Week, which is in full bloom for the Spring/Summer 2013 line, Flipboard has announced “The New Levi’s Collection.” Flipboard, in conjunction with Levi’s, will sell the clothing brand’s fall season fashion for both men and women. In other words, the magazine-style reader is now a shopping platform — one where users can easily purchase what they see from within the app’s new Style category, found in the Content Guide.

In magazine fashion, the Style category will be accompanied by images uploaded using Instagram, curated articles by Levi’s staffers, and a behind-the-scenes look of the “insider’s view of life at Levi’s.” Flipboard calls the experience Catalogue 2.0, as it offers a shopping experience that’s completely restricted to Flipboard, a mobile-only application.

Flipboard is not the first magazine-like app to have tackled m-commerce. Publishers were once scrambling to figure out how to offer a compelling tablet-based magazine that consumers would be willing to purchase, despite offering similar content in its print publication. In 2010 Marie Claire and ELLE magazines, both, owned by Hearst, were among the first magazine app in the iTunes App Store with an m-commerce solution that integrated a shopping platform within the reading experience.

There isn’t much to lose for both Flipboard and Levi’s now that the technology platform has already been developed. Flipboard most likely takes a commission for every sale made, similar to a drop shipping solution, and (of course) every purchase request notifies Levi’s to ship out the appropriate product.

This strategy could get the folks at Zite, Pulse, News.me, and other mobile readers thinking about supplementing their revenue with an m-commerce business model, and we couldn’t blame them. M-commerce is one of the fastest growing subsets within e-commerce.

Product Review

Why get anything bigger? The new Mac Mini is all the desktop you need

Apple’s new Mac Mini doesn’t look much different from its predecessor, and it’s more expensive. Yet the changes under the hood make a case for its consideration as your new Mac. Can this entry-level machine hold its own?

Feeling nostalgic? Here are the 25 best Sega Genesis games

Although the company has since fallen into obscurity, Sega was an indisputable titan throughout the '90s. That said, here are 25 best Sega Genesis games that helped define its fabled decade.
Movies & TV

Out of movies to binge? Our staff picks the best flicks on Hulu right now

From classics to blockbusters, Hulu offers some great films to its subscribers. Check out the best movies on Hulu, whether you're into charming adventure tales or gruesome horror stories.

Here's a look at what's inside Fossil's Pop-up Shop in New York

Fossil has released its first-ever smartwatch featuring Qualcomm's Snapdragon Wear 3100. The Fossil Sport comes packed with a heart rate monitor, built-in GPS, NFC, and Google's latest version of Wear OS. Here's everything you need to know.

The 100 best Android apps turn your phone into a jack-of-all-trades

Choosing which apps to download is tricky, especially given how enormous and cluttered the Google Play Store has become. We rounded up 100 of the best Android apps and divided them neatly, with each suited for a different occasion.

Lime’s first carsharing service motors into Seattle this week

Lime may be better known for its app-based bike and scooter rental services, but in Seattle, Washington this week it's launching its very first carsharing service, similar to Car2go and Zipcar.

Taking shots in the dark with Night Sight, the Pixel’s newest photo feature

The Google Pixel range has always been the home of some of the mobile world's best phone cameras. That performance is now getting even better with the introduction of the low-light Night Sight mode.

Golf ball-sized Lume Cube Air is a pocketable LED for photos and video

Off-camera lighting for smartphones and GoPros just got even smaller. Meet the Lume Cube Air, a smaller portable LED light designed for photos and videos that weighs only about two ounces.

Black Friday 2018: The best deals so far

Black Friday is the biggest shopping holiday of the year, and it will be here before you know it. If you can't wait until November 23 to start formulating a shopping plan, we've got you covered.

Best Google Pixel 3 XL screen protectors

It's tough to find good screen protectors, but the 6.3-inch OLED screen in the Google Pixel 3 XL definitely demands to be protected from scratches and impact damage. We've picked out the best options and included insight into the downsides.

Pocket Casts adds more cross-sync, curation, and Siri Shortcuts

Pocket Casts is a pocket staple for many podcast fanatics. But it's about to get even better with the introduction Pocket Casts 7.0 that adds intelligent curation, Siri Shortcuts support, and a streamlined UI.
Product Review

Mediocre battery and a big notch slight Google's otherwise perfect Pixel phone

Google’s Pixel 3 XL has two big flaws: The gigantic notch on the front, and mediocre battery life. That being said, this is the best Android experience you can find in a smartphone today.

Upcoming Galaxy S10 may support 8K video and have Neural Processing Unit

While we still may be months away from an announcement, there's no doubt about it: Samsung is working hard on its successor to the Galaxy S9. Here's everything we know about the upcoming Samsung Galaxy S10.

Here's our head-to-head comparison of Pandora and Spotify

Which music streaming platform is best for you? We pit Spotify versus Pandora, two mighty streaming services with on-demand music and massive catalogs, comparing every facet of the two services to help you decide which is best.