This is real: Heathrow Airport’s Terminal 5 is now called ‘Terminal Samsung Galaxy S5’

heathrow airports terminal 5 now called samsung galaxy s5 heathrowairportterminal5
Photo via Heathrow Airport website

Samsung is pushing the practice of renaming structures after corporations to a ridiculous degree. The company has gone beyond the usual target, sports venues (i.e. Barclays Center, Staples Center), and has instead invaded one of the busiest transportation hubs in the world.

If you’re flying through London soon, be informed that you may have to hurry through “Terminal Samsung Galaxy S5.” According to The Verge, starting on May 19, every area of Heathrow Airport’s Terminal 5 will be plastered with “Terminal Samsung Galaxy S5” signs. 

“The initiative includes all signage throughout the Terminal Samsung Galaxy S5 terminal — at the entrance and drop-off locations, in the lounges, at security, and at the gates. In addition, all 172 digital panels in the main terminal, gate rooms, and baggage reclaim areas will feature the rebrand “Terminal Samsung Galaxy S5” and images of the Galaxy S5 smartphone,” the company said. 

Samsung had an advertising budget of $14 billion in 2013 so it’s not really surprising that it has the capability to turn one of the world’s most famous terminals into a giant billboard. However, all that money seems to have bought indifference rather than enthusiasm. “Samsung wants to call it Terminal Samsung Galaxy S5 and we are relaxed about that,” a Heathrow spokesperson said.   

If this piece of news has you scratching your head, know that you are not alone. However, take comfort in the fact that this is only temporary. The re-branding will only last for two weeks. According to Russell Taylor, Samsung’s UK marketing VP, the initiative is a “one-off opportunity to push the boundaries like no other brand has been allowed to do before.”

If you’re curious about the object of all this idolatry, you can check out our review of the Galaxy S5 here.

Product Review

It may be basic, but the TicWatch E2 is all the smartwatch you need

Want a smartwatch that can track heart rate, has GPS, and interact with notifications — for cheap? Mobvoi’s Google Wear OS-based TicWatch E2 can do it all, for just $160.
Mobile

If you want Samsung's advanced folding phone, be prepared to pay a lot for it

Samsung has been showcasing bendable display tech for a few years and now a folding smartphone might finally arrive. The Galaxy X, or perhaps the Galaxy Fold, may be the company's first example. Here's everything we know about it.
Business

Apple banned from distributing some iPhone models in Germany

Apple is following the FTC's lead and has sued Qualcomm for a massive $1 billion in the U.S., $145 million in China, and also in the U.K., claiming the company charged onerous royalties for its patented tech.
Wearables

Check out the four cool Swatch watches you can use for mobile payments

Swatch has announced its Swatchpay technology is now available in Switzerland, enabling mobile payments from your Swatch watch. It works in a similar way to Apple Pay and Google Pay. Here's everything about it.
Smart Home

Starbucks coffee delivery lands in 6 more cities via Uber Eats

Starbucks is in the process of expanding its coffee delivery service far beyond Miami. Available via the Uber Eats app, the service has just launched in San Francisco, with five additional cities joining in the coming weeks.
Mobile

How to make a contact group on an iPhone

There's no obvious way to crate contact groups on your iPhone, but you can do it through iCloud or you can install a third-party app to help. We explain both methods as we explore how to make a contact group on an iPhone.
Mobile

Xiaomi shows how its folding smartphone will look, and you’re going to love it

Xiaomi is the latest manufacturer to show off a folding smartphone prototype. The unnamed phone has a different design than others we've seen, adopting a double fold where the sides of the screen fold over the back of the device.
Mobile

These patent images may show the new Moto Razr folding phone

The Motorola Razr V3 is one of the world's most iconic phones, and it could be making a stylistic return in the form of a foldable Motorola smartphone -- but it may cost around $1,500. Is the nostalgia worth it?
Mobile

HMD Global confirms which Nokia phones will definitely receive Android Pie

Android 9.0 Pie has been released. But is your phone getting Android 9.0 Pie, and if so, when? We've done the hard work and asked every device manufacturer to see when their devices would be getting the update.
Mobile

AT&T and Rush System are using 5G to create the 'hospital of the future'

Ready to experience a radical transformation in mobile communication? AT&T is launching mobile 5G in cities across the country over the next few months. Here's everything you need to know about the AT&T 5G rollout.
Mobile

Here's how (and why) to use safe mode with an Android phone

When you have an issue with your phone, safe mode can help you determine whether a third-party app is to blame. If you’re wondering how to access it, or how to turn the feature off in Android, then you have come to the right place.
Music

Here's our head-to-head comparison of Pandora and Spotify

Which music streaming platform is best for you? We pit Spotify versus Pandora, two mighty streaming services with on-demand music and massive catalogs, comparing every facet of the two services to help you decide which is best.
Mobile

The Meizu Zero punctures tradition by eliminating nearly all its holes

The Meizu Zero has cut as many holes as possible to create an almost completely seamless device. There's no speaker, no headphone jack, not even a charging port. Here's everything you need to know.
Mobile

LG teases air-gesture technology in LG G8's MWC 2019 event invite

LG is expected to release a successor to the LG G7 ThinQ, possibly called the LG G8 ThinQ, this year and rumors about it are already spreading. Here's everything we know about it so far.