Tinder’s parent company Match Group swipes right on Hinge

hinge dating app 3

Hinge has joined the Tinder family. Technically, actually, Hinge has joined the Match Group, the parent company of a large number of apps meant to help you find love (or at least, a lusty evening or two). Already under the Match Group are Tinder, OkCupid, and of course, Match, and now that the company has acquired a 51 percent stake in Hinge, it’s added to its portfolio once again. Under the terms of the deal, Match Group retains the right to acquire the rest of Hinge’s shares within a 12-month period, so sometime during this year or 2019, we could see Hinge fully folded into Match Group.

The company says that it first became interested in the mutual connections-based dating app in 2017. Hinge no longer allows users to swipe right (or left), and instead provides detailed profiles of the men and women seeking companionship on its platform. According to Hinge, ever since it did away with swiping, it has seen a user base growth of 400 percent. This, the app claims, is because it makes Hinge seem more like a place to find relationships and truly get to know people, rather than a hookup scene dominated by instantaneous aesthetic judgments.

If this sounds like it’s the opposite of Tinder, that is because in many ways, it is. But Match Group apparently sees this tension as advantageous.

“Dating isn’t a one-size-fits-all approach,” a Match Group spokesperson told TechCrunch. “We operate a variety of products because people gravitate to different apps for different reasons.”

And it seems as though Hinge is fully onboard with joining the Match Group, too. The company’s CEO Justin McLeod noted that the merger could help the company grow even more than it might have been able to on its own.

“At a certain point, having the scaling capability of a well-funded and experienced partner [like Match Group] makes sense,” McLeod told TechCrunch. “We want to bring a more thoughtful dating experience to the most people.”

Not all dating apps have been quite so eager to join the family, however. In November, Match Group tried to take over the female-focused app Bumble. This ended disastrously, as Match Group ultimately sued Bumble for patent infringement, accusing the app of copying “Tinder’s world-changing, card-swipe-based, mutual opt-in premise.” Bumble countersued for $400 million, claiming that Match Group attained trade secrets illegally during the course of acquisition discussions. Both lawsuit settlements are still pending.

Product Review

Samsung's Galaxy S10 phones are its most refined yet. Be prepared to pay up

Samsung has unveiled its lineup for its most popular smartphones, and it includes the Galaxy S10 and S10 Plus. The two flagship phones boast hole-punch cameras, fingerprint sensors embedded in the display, and beefier batteries.
Movies & TV

An Obi-Wan Kenobi TV series might be headed to Disney Plus

Disney is bringing the full weight of its massive content library to its own streaming service in 2019. How will Disney Plus compare to Netflix, Hulu, and Amazon Prime? Here's what we know so far.
Deals

FA Cup: Watch Chelsea vs. Manchester United with ESPN Plus 7-day free trial

Chelsea and Manchester United are facing off in an exciting FA Cup match, with the fifth round - a tie match - slated for Monday. Die-hard fans of English football can stream the game anywhere at any time with ESPN Plus, and here's how to…
Product Review

Ring Video Doorbell 2 is the simplest entry into a smarter doorway

The Ring Video Doorbell 2 may lack the style and sophistication of premium door-dingers, but few can match its simplicity and versatility. The device, available in both wired and wireless configurations, is easy to set up and adds instant…
Mobile

From folding phones to 5G -- here's everything we saw at Galaxy Unpacked

Samsung's Galaxy Unpacked event treated us to a real parade of technological excellence, from folding phones to new fitness wearables. Here's everything we saw at Galaxy Unpacked on February 20.
Mobile

Google’s radical Gmail redesign is finally rolling out on Android

Google is slowly but surely giving its apps a refresh, modernizing them and ensuring that they're easy to use. The latest app to get a redesign is the Gmail app for Android, which has been redesigned with a few tweaks.
Product Review

Galaxy Watch Active is the right size, no matter how big or small your wrist is

Launched among a massive array of other new products, the Samsung Galaxy Watch Active could easily have been missed at Galaxy Unpacked 2019 -- which would be unfortunate. This is a sensibly designed, correctly sized smartwatch suitable for…
Mobile

The best Samsung Galaxy S10 Plus cases to protect your $1,000 phone

Can't get enough of big phones? The Samsung Galaxy S10 Plus is absolutely up your alley. But it's still fragile, and damage is easily gathered through normal life. Protect it with the best Galaxy S10 Plus cases.
Mobile

Samsung Galaxy S10 vs. Galaxy S9: How much better is Samsung’s new flagship?

You'd naturally expect the Samsung Galaxy S10 to be better than last year's S9, but just how do the two phones differ? We break down the specs and compare Samsung's flagships in various categories to pick a winner.
Mobile

Protect and style your Samsung Galaxy S10 with the best cases and covers

If you've splashed the cash for a shiny new Samsung Galaxy S10, then you'll want to take steps to protect your investment. With a metal frame and glass curves, the S10 needs some cover. Check out the best Samsung Galaxy S10 cases.
Health & Fitness

Nike’s Android app is bricking its $350 Adapt BB self-lacing shoes

A firmware update for Nike's new self-lacing Adapt BB shoe appears to be bricking the $350 footwear for some owners. Android users have said the Nike app no longer pairs with the shoe, rendering the tightening mechanism useless.
Mobile

You can now pre-order the Samsung Galaxy S10, S10 Plus, or S10e

The Samsung Galaxy S10 is one of the most-anticipated phones of the year, offering a new chipset, beautiful display, and more. Now that the phone has been announced you might be wondering where you can get it for yourself.
Mobile

Where to buy the Samsung Galaxy S10, S10 Plus, and S10e in the U.K.

The Samsung Galaxy S10, S10 Plus, and S10e have all been officially announced and can be pre-ordered right now, with deliveries expected on March 8. If you're in the U.K., this is where you need to go to buy one.
Mobile

Sony partnership with Light aims to take smartphone photography to new heights

Smartphone photography is in its ascendancy, and a new partnership between Light and Sony hopes to lift it to new heights through the development of multi-image sensor solutions for smartphones. We spoke to Light to find out more.