Skip to main content

LG targets midrange buyers with slew of X series smartphones

Looking for a great new phone but don’t want to break the bank? LG has you covered. The company has just launched a new range of smartphones in its X series, with all four of them being aimed squarely at the midrange market.

The devices are called the X Power, X Mach, X Style and X Max, and they’ll be added to a lineup already featuring the X Cam and X Screen. The phones will be available sometime later this month, and while details are still a little sketchy about the phones, we know that they’re aimed at different uses.

X-series-768x1024
Image used with permission by copyright holder

As its name suggests, the X Power is aimed at giving users enough battery life to last the day — something it does with a hefty 4,100mAh battery, while still keeping a relatively thin frame that is 7.9mm thick.

Recommended Videos

The X Mach is aimed at faster performance, supporting LTE Cat 9 3CA data transfers with a 1.8GHz processor. While it’s aimed at performance, that doesn’t mean its screen isn’t any good — it uses a QHD IPS Quantum display to offer clear images. It also has a “high-performance camera” that’s designed to take great low-light photos.

The X Style, as the name suggests, is all about looks — it offers  a thin, curved body with a large display for media watching.

Apparently LG doesn’t have anything to say about the X Max — no specs for the device were offered in its launch announcement. Full specs, pricing, and specific availability are unknown at this time, but those should be made more clear when the devices launch later this month.

Midrange phones are becoming the real moneymakers for companies like LG. Sure, LG’s G series normally takes the spotlight, but it will be the X series that makes LG a large bulk of its money — at least when it comes to mobile.

Christian de Looper
Christian de Looper is a long-time freelance writer who has covered every facet of the consumer tech and electric vehicle…
LG’s rollable smartphone teased, for just a moment, at CES 2021
LG Rollable smartphone

LG's CES 2021 presence is largely centered around its TVs, appliances, and smart home devices — but at the very start of today's press conference, we got a most interesting tease. The virtual show opened up with an unexpected sight: A rollable LG smartphone.

Yup, what started out as a typical tall-and-skinny smartphone shape smoothly expanded into a tablet-like shape, with the display rolling out from the opposite edge. The press conference then came to a close with another glimpse at the rollable in action, this time slowly closing automatically. (Now, the screen image is obviously simulated, but hey, it's a concept device.) We sure didn't see that coming, even though rumors have been around for years that LG was working on such a device.

Read more
LG Wing smartphone flies high with a crazy rotating screen
lg wing news screen

 

LG continues to experiment with alternative designs to enhance our mobile experience, and the latest is the highly unusual LG Wing smartphone. Like the G8X ThinQ Dual Screen and the V60 ThinQ Dual Screen it has two screens, just not in quite the way you expect. At first glance it looks similar to the LG Velvet, until you press a button and the screen rotates 90 degrees into landscape orientation, and reveals another screen underneath. It’s more madness from the company that brought you the modular LG G5, and a television that magnetically sticks to your wall.

Read more
Miss the Galaxy S25 Edge unveil? Watch the full reveal here
Samsung's new S25 Edge.

Samsung has finally unveiled its thinnest-ever Galaxy S series smartphone, the Galaxy S25 Edge. The Korean tech giant introduced the new handset via an online video presentation that started at 8 p.m. ET on Monday, May 12.

If you missed the 14-minute presentation, you can watch it via the video player embedded at the top of this page. 

Read more