Cute video shows most cats choose the Lumia 930 over other smartphones

microsoft gets cute latest lumia 930 video catz using
Microsoft wants to sell you a Lumia 930, and will use everything in its power to convince you to buy one. Its latest ploy, and the most devious yet, is to show the phone being used by a family of slightly anthropomorphized cats. It’s an overload of cuteness, as they all communicate with each other using Lumia phones, shoot videos, and naturally, text messages sent between them regularly contain words with the letter S replaced by the letter Z.

We know your game, Microsoft, and we’re not going to fall for it. Actually, yes we are, because the video is adorable.

However, this isn’t a straight forward commercial for the Lumia 930. It’s the work of filmmaker Mia Mullarkey, and was recently chosen as one of Social Media Week’s, Microsoft-sponsored Creative Invites competition winners. Although at first glance it’s just another cat video on the Internet, the video does satirize smartphone commercials in general. Just listen to the music, and tell us you haven’t seen the wholesome family setting many times before, for example.

Whether intentionally or not, Mullarky’s video also manages to highlight the Lumia 930’s excellent touchscreen. The Lumia 930’s 5-inch,1080p resolution display is equipped with Nokia’s Super Sensitive Touch system, so it can be used while wearing gloves, with a stylus, or by someone with long nails. Or paws with claws. The short film was shot using a Lumia 930, which features a 20-megapixel PureView camera on the rear, complete with a large sensor, optical image stabilization, and a Carl Zeiss lens.

But who cares about the tech, when this wonderful video has cats browsing photo galleries, and a teacher called Mr. Catwright giving Leopold too much homework. Time to watch it again.


The Cat S48c is the phone designed for construction workers (or the clumsy)

The Cat S48c is a rugged smartphone that's available from Sprint. It mixes midrange specs with a huge battery wrapped in an extremely tough and protective body. If you need a phone that can survive the construction site, then this is it.

This list of PlayStation 4 exclusives puts its competitors to shame

The PlayStation 4's game library and incredible selection of exclusive games could make anyone with an Xbox One or Nintendo Switch think twice. Here's our list of the latest and greatest PS4 exclusives.

Rekindled yet again, Nokia’s next-gen phones offer more than just nostalgia

HMD Global, a startup that designs and builds Nokia Android smartphones, wants to put the Nokia brand name back “where it belongs.” It helps that it’s made up of ex-Nokia employees. We go behind the scenes to see how HMD formed.
Smart Home

This Silicon Valley studio rents for $1,500 per month — to 2 cats

A man in San Jose, California, rents a studio apartment for $1,500 per month for a very important reason: So his daughter's two cats have a place to call their own. It may be the swankiest cat pad on the West Coast.

The best Apple Watch bands and straps to stylize your timepiece

If you have an Apple Watch, you know how easy it is to take off the strap it came with, so why not buy yourself another one? Here, we've gathered the best Apple Watch bands we've seen so far. There's something for everyone.

How to choose an iPad in 2019: A practical guide to Apple’s tablets

Selecting an iPad from Apple's lineup can be intimidating, but it doesn't have to be. Our comprehensive guide should put the numbers and specs in practical, easy-to-understand terms. Find your ideal iPad with the help of our guide.

Apple resurrects the iPhone SE with brand-new units starting at $249

Apple quietly started selling the iPhone SE again, at even lower prices than when it was discontinued four months ago. Brand new units of the 32GB version are on sale for $249, while the 128GB version is going for $299.

Popular Android navigation apps are just Google Maps with ads, researcher says

A malware researcher found that 19 free Android navigation apps on the Google Play Store were nothing more than Google Maps, but with ads. One of the apps asked for a payment to remove the ads, while some of them presented security risks.

Google Maps will now help drivers stay within speed limits, avoid speed traps

Google Maps will now start showing speed limits and speed camera locations, so that drivers will not be flagged for speeding tickets. The new features arrive to the app years after they were introduced in Waze.

Text up a storm with the best messaging apps for iOS and Android

These days, most people tend to favor digital messages over phone calls. We have the best messaging apps that allow you to share photos and documents, send text messages, and more with end-to-end encryption.

If you want Samsung's advanced folding phone, be prepared to pay a lot for it

Samsung has been showcasing bendable display tech for a few years and now a folding smartphone might finally arrive. The Galaxy X, or perhaps the Galaxy Fold, may be the company's first example. Here's everything we know about it.

Do these case images confirm a side-mounted fingerprint scanner on the S10 E?

It won't be long now; With 2019 underway, the Samsung Galaxy S10 is almost here. Before it arrives, here's absolutely everything you need to know about all three of Samsung's next flagships.

T-Mobile 5G rollout: Here is everything you need to know

2019 will be a huge year for T-Mobile. Not only is a merger with Sprint likely, but T-Mobile is also in the midst of building out its next-generation mobile service. Here's everything you need to know about the T-Mobile 5G rollout.

Verizon 5G rollout: Here is everything you need to know

Verizon is in the midst of a massive 5G rollout. In addition to fixed 5G service, it will also begin deploying mobile 5G in the coming months. Here's everything you need to know about Verizon's 5G network and when it will be in your town.