New BlackBerry Z10 ad shows a little of what it ‘can’ do

blackberry Z10If BlackBerry’s first Z10 ad – aired during Sunday’s Super Bowl – left you feeling a little dazed and confused, perhaps the mobile maker’s second offering will have a more positive impact.

Aired in Canada on Monday, the 60-second ad works towards the tagline built to keep you moving. It even shows you a little of what the device can do, as opposed to what it can’t, which is excellent news for anyone thinking of buying it.

The new ad, featuring a guitar-heavy soundtrack by Perth-based psychedelic hypno-groove melodic rock band Tame Impala, takes you on a journey through the lives of others, with various scenes linking to features found on the new Z10 device, such as the ability to ‘flick’ predicted words into a mail and the Time Shift photo mode that allows you to pick the best shot from a burst.

BlackBerry’s initial Z10 ad showed a guy carrying the handset as he 1- set himself on fire (sort of), 2- walked down the street with the feet of an elephant, 3- teleported himself to some place below street level, and 4- turned an out-of-control truck heading in his direction into a million rubber ducks. We were then told the device couldn’t do any of those things. And that was it. 

The Z10 has already launched in the UK, and hits the Canadian market – BlackBerry’s home turf – on Tuesday. Consumers in the US waiting to get their hands on the new smartphone will have to wait until March, with rigorous testing of the device and its BlackBerry 10 operating system taking longer than expected – a situation BlackBerry CEO Thorsten Heins is understandably unhappy about.

“Am I a bit disappointed? Yeah, I would be lying saying no,” he told the Associated Press on Monday. “But it is what it is and we’re working with all our carrier partners to speed it up as much as we can.”

According to a report yesterday, many UK consumers in the market for a smartphone have been taking a real interest in the Z10, a response which needs to be replicated the world over if the-company-formerly-known-as-RIM is to get its business back on track. Heins even claimed that a “substantial” number of British smartphone buyers have been moving to BlackBerry from other platforms in the last few days, though he declined to give any specific numbers.

“It’s beyond expectations,” he told AP when asked about the Z10’s UK debut. “White is sold out already. The black is hard to stock up again. It’s very encouraging.”

Cars

Can electric motors finally make three-wheeled cars great?

Every few years, someone tries to sell a three-wheeled vehicle to Americans. Historically, it hasn’t gone very well. We’ve got our suspicions about why people don’t buy trikes, and they boil down to this: a trike is just not a real…
Smart Home

You can play NPR’s ‘Wait Wait Don’t Tell Me’ on your smart speaker

You can play "Wait Wait Don't Tell Me" on Amazon Echo speakers or Google Home devices with the new Wait Wait Quiz. It's hosted by Peter Sagal and Bill Kurtis and will be updated every week with new questions.
Mobile

Rekindled yet again, Nokia’s next-gen phones offer more than just nostalgia

HMD Global, a startup that designs and builds Nokia Android smartphones, wants to put the Nokia brand name back “where it belongs.” It helps that it’s made up of ex-Nokia employees. We go behind the scenes to see how HMD formed.
Mobile

AT&T jumps the gun with deliberately misleading 5GE launch

As excitement about 5G networks continues to build, AT&T jumps the gun with a ridiculous and deliberate attempt to deceive the public with 5G Evolution – a speed bump that’s based on improvements to 4G tech.
Wearables

The best Apple Watch bands and straps to stylize your timepiece

If you have an Apple Watch, you know how easy it is to take off the strap it came with, so why not buy yourself another one? Here, we've gathered the best Apple Watch bands we've seen so far. There's something for everyone.
Mobile

How to choose an iPad in 2019: A practical guide to Apple’s tablets

Selecting an iPad from Apple's lineup can be intimidating, but it doesn't have to be. Our comprehensive guide should put the numbers and specs in practical, easy-to-understand terms. Find your ideal iPad with the help of our guide.
Mobile

The Cat S48c is the phone designed for construction workers (or the clumsy)

The Cat S48c is a rugged smartphone that's available from Sprint. It mixes midrange specs with a huge battery wrapped in an extremely tough and protective body. If you need a phone that can survive the construction site, then this is it.
Mobile

Apple resurrects the iPhone SE with brand-new units starting at $249

Apple quietly started selling the iPhone SE again, at even lower prices than when it was discontinued four months ago. Brand new units of the 32GB version are on sale for $249, while the 128GB version is going for $299.
Android

Popular Android navigation apps are just Google Maps with ads, researcher says

A malware researcher found that 19 free Android navigation apps on the Google Play Store were nothing more than Google Maps, but with ads. One of the apps asked for a payment to remove the ads, while some of them presented security risks.
Mobile

Google Maps will now help drivers stay within speed limits, avoid speed traps

Google Maps will now start showing speed limits and speed camera locations, so that drivers will not be flagged for speeding tickets. The new features arrive to the app years after they were introduced in Waze.
Mobile

Text up a storm with the best messaging apps for iOS and Android

These days, most people tend to favor digital messages over phone calls. We have the best messaging apps that allow you to share photos and documents, send text messages, and more with end-to-end encryption.
Mobile

If you want Samsung's advanced folding phone, be prepared to pay a lot for it

Samsung has been showcasing bendable display tech for a few years and now a folding smartphone might finally arrive. The Galaxy X, or perhaps the Galaxy Fold, may be the company's first example. Here's everything we know about it.
Mobile

Do these case images confirm a side-mounted fingerprint scanner on the S10 E?

It won't be long now; With 2019 underway, the Samsung Galaxy S10 is almost here. Before it arrives, here's absolutely everything you need to know about all three of Samsung's next flagships.
Mobile

T-Mobile 5G rollout: Here is everything you need to know

2019 will be a huge year for T-Mobile. Not only is a merger with Sprint likely, but T-Mobile is also in the midst of building out its next-generation mobile service. Here's everything you need to know about the T-Mobile 5G rollout.