Skip to main content

Bragi is suing OnePlus in the EU and the U.S. over its use of the word ‘dash’

Audio company Bragi is suing OnePlus over the word 'dash'

Andy Boxall/Digital Trends

Although it has filed a trademark application with the European Union Intellectual Property Office (EUIPO) to change the name of its Dash Charge charging system to “Warp Charge,” OnePlus is still being sued by audio company Bragi.

The lawsuit has been filed in the European Union, and concerns the use of the word “dash” in OnePlus’s Dash Charger and the similarities with Bragi’s The Dash Pro headset and other products in The Dash range. This lawsuit isn’t a one-off, either — Bragi has filed another lawsuit against OnePlus over the same issue in the United States District Court for the Northern District of California.

Recommended Videos

OnePlus has been avoiding use of the term “Dash Charge” in its promotional material and software ever since it was denied a trademark in the EU in March due to similarities to other products. The trademark for “Warp Charge” was submitted to the EUIPO on July 13, but don’t expect an answer quickly. The trademark application for Dash Charge was begun when the OnePlus 3 was released in 2016, and the agency only got around to denying the application in March of this year.

Of course, it’s not a given that the trademark will be accepted yet, so it would be unwise for OnePlus to start the lengthy and expensive process of re-merchandising until the application is complete — but unless some major players within a similar industry pop up with another valid claim to the “Warp Charge” name, then it’s likely that the trademark will be accepted. We doubt a miniatures shop in Halifax has enough of a claim to block OnePlus here.

The charging method formerly known as Dash Charge has a strong history. It’s based on the VOOC charging tech developed by OnePlus’ owner, OPPO, and it increases ampage, rather than voltage, to deliver more power to a device. It’s considered one of the fastest methods of fast charging out there, and OnePlus was so proud of this feature that it designed an entire marketing campaign around it for the launch of the OnePlus 3T.

While the rejection of a trademark application didn’t hurt OnePlus too much, being sued by Bragi may have a larger impact.

Updated on 21 September, 2018: Bragi has filed a lawsuit against OnePlus’s use of the term “dash.”

Mark Jansen
Former Mobile Evergreen Editor
Mark Jansen is an avid follower of everything that beeps, bloops, or makes pretty lights. He has a degree in Ancient &…
4 big battery phones the OnePlus 13T will need to compete with
OnePlus 13T

People always say that big things come in small packages. That may just be the case for the OnePlus 13T, the first T model in the OnePlus phone line in three years. It's a little smaller than the flagship OnePlus 13 model thanks to its 6.32-inch OLED display and a weight of 185 grams, but OnePlus recently revealed on Chinese social media platform Weibo that it will house (translated) "the world’s first 6,260mAh glacier battery." That breaks the record held by the OnePlus Ace 3 Pro, which had a 6,100mAh battery.

A 6,260mAh battery guarantees a longer lifespan -- and, in turn, more screen time -- for people looking to get their hands on the OnePlus 13T. However, it's not going to be the only phone on the market with a larger-than-life battery. Other phones that have come before it come pretty close in battery size and energy -- the latter of which OnePlus has not given much information of in terms of charging power and speed. Here are four big battery phones that the OnePlus 13T will have to keep up with once it releases.

Read more
Impressive OnePlus 13T display specs announced ahead of launch
A person holding the OnePlus 13 showing the screen.

OnePlus China President Li Jie has unveiled the display specifications for the OnePlus 13T, which will launch tomorrow, April 24. This news comes from Android Headlines.

The mid-year refresh will feature a 6.32-inch flat OLED panel with 1.5K resolution (2640 x 1216) and 460 PPI. The display supports 10-bit colors, an adaptive 1-120Hz refresh rate, a 100% DCI-P3 color gamut, and multiple HDR formats, including HDR10+, HDR Vivid, and Dolby Vision.

Read more
The end of battery anxiety? Battery capacity for OnePlus 13T officially revealed and it’s huge
OnePlus 13T

We're just days away from OnePlus' next launch, where the Chinese company has confirmed it will reveal the OnePlus 13T. We're been hearing rumours about this device for a couple of months now and while we don't have all the information as yet, OnePlus has confirmed a number of things about the compact phone. 

The existence of the OnePlus 13T was revealed on April Fool's Day when OnePlus announced at the end of a social post that it would be revealed later this month. Since then, we've seen the device leak in a number of benchmark tests, as well as a leaked marketing video that showed this phone running on Qualcomm's flagship Snapdragon 8 Elite chipset. 

Read more