Bragi is suing OnePlus in the EU and the U.S. over its use of the word ‘dash’

Audio company Bragi is suing OnePlus over the word 'dash'

oneplus 5 tips and tricks dash charge
Andy Boxall/Digital Trends

Although it has filed a trademark application with the European Union Intellectual Property Office (EUIPO) to change the name of its Dash Charge charging system to “Warp Charge,” OnePlus is still being sued by audio company Bragi.

The lawsuit has been filed in the European Union, and concerns the use of the word “dash” in OnePlus’s Dash Charger and the similarities with Bragi’s The Dash Pro headset and other products in The Dash range. This lawsuit isn’t a one-off, either — Bragi has filed another lawsuit against OnePlus over the same issue in the United States District Court for the Northern District of California.

OnePlus has been avoiding use of the term “Dash Charge” in its promotional material and software ever since it was denied a trademark in the EU in March due to similarities to other products. The trademark for “Warp Charge” was submitted to the EUIPO on July 13, but don’t expect an answer quickly. The trademark application for Dash Charge was begun when the OnePlus 3 was released in 2016, and the agency only got around to denying the application in March of this year.

Of course, it’s not a given that the trademark will be accepted yet, so it would be unwise for OnePlus to start the lengthy and expensive process of re-merchandising until the application is complete — but unless some major players within a similar industry pop up with another valid claim to the “Warp Charge” name, then it’s likely that the trademark will be accepted. We doubt a miniatures shop in Halifax has enough of a claim to block OnePlus here.

The charging method formerly known as Dash Charge has a strong history. It’s based on the VOOC charging tech developed by OnePlus’ owner, OPPO, and it increases ampage, rather than voltage, to deliver more power to a device. It’s considered one of the fastest methods of fast charging out there, and OnePlus was so proud of this feature that it designed an entire marketing campaign around it for the launch of the OnePlus 3T.

While the rejection of a trademark application didn’t hurt OnePlus too much, being sued by Bragi may have a larger impact.

Updated on 21 September, 2018: Bragi has filed a lawsuit against OnePlus’s use of the term “dash.”

Product Review

The Nuimo Click’s self-powering control convenience is cool but costly

Smart home devices might be clever, but needing your phone to use them is not. Senic’s Nuimo Click is the set of physical buttons that your smart devices are missing. But these smart, self-powered buttons aren’t cheap.

The OnePlus 6T McLaren Edition comes with 10GB of RAM, and supercar style

OnePlus has partnered with McLaren F1, creating the OnePlus 6T McLaren Edition. With 10GB of RAM and all the usual top-level hardware, this new flagship killer comes with some new design touches.

Chinese court upholds Qualcomm's complaint that Apple infringed on two patents

Apple is following the FTC's lead and has sued Qualcomm for a massive $1 billion in the U.S., $145 million in China, and also in the U.K., claiming the company charged onerous royalties for its patented tech.
Emerging Tech

The best solar chargers for your phone, tablet, and other battery-powered gear

Looking for a gizmo that can help you charge your phone while on the go? Here, we've outlined the best solar chargers on the market, whether you're looking to charge your phone once, twice, or three times over.
Home Theater

Boy dies after being electrocuted through his headphones

A 16-year-old Malaysian boy appears to be the latest victim in a growing list of people who have been electrocuted by their smartphones via their headphones. It's believed that a faulty charging cable is the culprit.
Social Media

Walkie-talkie voice messaging finally comes to Instagram

In its latest grab from messaging apps, Instagram now lets you send walkie-talkie style voice messages. Apps such as Facebook Messenger, WhatsApp, Snapchat, and iMessage have offered the feature for some time.
Social Media

GIF almost anywhere with Giphy’s new keyboard and sticker maker

We all love GIFs, but not every app supports them. Fortunately, the new Giphy' keyboard brings GIFs to any iOS app that supports multimedia. The update also comes with a new tool for creating animated stickers.

Sign up for Verizon Fios Triple Play and get a free Amazon Echo, Prime for a year

Verizon is now offering its Fios Gigabit Connection Custom TV and Phone service with Amazon Prime tossed in. While valid, you can sign up for the company’s Triple Play package, which includes all three Fios services, for $80 per month.

19 portable tech gadgets you’ll want to use every day

If you're looking for portable tech to keep you charged up while on the go (or for some great stocking stuffer ideas), we've rounded up 19 must-have gadgets. You'll find everything from a mini gaming controller to a folding Bluetooth…

Apple iPad Pro 11 vs. Samsung Galaxy Tab S4: Which top-tier tablet reigns supreme?

If you're in the market for a new tablet and you want something that can double up as a laptop in a pinch, then you owe it to yourself to check out the 11-inch Apple iPad Pro and the Samsung Galaxy Tab S4. We compare the two here.

5G’s arrival is transforming tech. Here’s everything you need to know to keep up

It has been years in the making, but 5G is finally becoming a reality. While 5G coverage is still extremely limited, expect to see it expand in 2019. Not sure what 5G even is? Here's everything you need to know.

Need a last-minute gift? Get an iPhone Wireless Charger for under $20

Whether you're looking for stocking stuffers or gift ideas, these deals from Mophie, Anker, and Yootech can get you a wireless charging pad for cheap. Don't settle for wired charging if you don't have to.

New Moment photo cases and lenses are a big plus for the OnePlus 6

Moment has announced that it is now releasing photo cases and lenses for the OnePlus 6 and OnePlus 6T, giving owners of those phones the ability to add on some high-quality photographic accessories.

Vivo Nex Dual Display Edition: Everything you need to know

The Vivo Nex Dual Edition is the gorgeous flagship we need to close out 2018. In addition to dual screens, the Nex Dual Edition has some other awesome features. Here's everything you need to know about the new Vivo Nex Dual Edition.