Skip to main content

Report: Only 6% of iPhone 6 and iPhone 6 Plus owners use Apple Pay

apple pay and mobile payments clover
Image used with permission by copyright holder
Put all that upbeat news about Apple Pay usage on hold for a moment. A new report says that 85 percent of iPhone 6 and iPhone 6 Plus owners still haven’t used Apple’s mobile payments service.

As of this month, 6 percent of iPhone 6 and iPhone 6 Plus owners use Apple Pay, up from 5 percent in November 2014, according to “Apple Pay By The Numbers: Adoption And Behavior,” a report presented at Innovation Project 2015 by payments-focused company and shopper insights company InfoScout. Meanwhile, 9 percent of iPhone 6 and iPhone 6 Plus owners have tried Apple Pay but aren’t currently using it, up from 4 percent in November.

This means 85 percent of iPhone 6 and iPhone 6 Plus owners have never touched Apple Pay. This is down from 91 percent in November, but it still spotlights an uphill battle for adoption.

“The main reason those who had tried Apple Pay in the past, but didn’t on some transactions where it was available, seems to be forgetfulness – almost a third (32 percent) said they just forgot it was an option,” according to

Apple should be “dead-focused” on point-of-sale and make sure there’s a trigger to compel users to use their phone instead of their card to pay, according to Jared Schrieber, co-founder and CEO of InfoScout.

“Apple Pay is not yet salient. When it comes up, it has not registered with the [consumer] that they should use Apple Pay,” Schrieber said. “There’s something lacking there in the habit-forming action at checkout.”

The report also notes that 31 percent of surveyed users didn’t know whether the Apple Pay-friendly merchant they were shopping at accepted the mobile payments option. Meanwhile, 20 percent of respondents said they prefer a different payment method.

The 6 percent of iPhone 6 and iPhone 6 Plus owners who regularly use Apple Pay have positive impressions of the service, as 79 percent said it was more convenient, 77 percent said it was faster, 73 percent said it was easier to use and 70 percent said it was more secure.

Despite the hype and eagerness of some users to make six-month-old Apple Pay a mainstream success, the current approach “doesn’t look promising,” according to David Evans, founder of management consulting firm Market Platform Dynamics.

“Apple will need to either figure out a way to broaden the base of iPhone users who can use Apple Pay from just iPhone 6 users, or figure out a way to increase adoption and use among new iPhone users than it has so far,” Evans said. “Right now, if I was a merchant, I wouldn’t care about a tiny percent of a tiny percent of iPhone users wanting to use Apple Pay and wouldn’t invest in NFC or the hassle of accepting it.”

There’s also another perspective on Apple Pay’s play at dominance in mobile payments. “I think regardless of whether Apple Pay becomes the way we pay for things, they’ve really created a road map for everyone else,” said Karen Webster, chief executive of, in an interview with VentureBeat.

Apple announced earlier this month that Apple Pay works at 700,000 locations, up from 220,000 locations in September.

Apple Pay faces strengthening competition from the likes of Samsung Pay and Google Wallet, not to mention threats to security thanks to the weakness of banks’ credit card verification processes.

Editors' Recommendations

Jason Hahn
Jason Hahn is a part-time freelance writer based in New Jersey. He earned his master's degree in journalism at Northwestern…
Can my iPhone get iOS 17? Here’s every supported model
Someone holding an iPhone 14 Pro Max and iPhone 14 Pro next to each other.

The latest version of iOS, iOS 17, comes with a host of new features, including phone call customizations, Live Voicemail, updated iMessage features, and many more. While the update is compatible with many iPhone models, it is not supported by all.

Apple's iOS 17 was announced at the Worldwide Developers Conference (WWDC 2023) alongside iPadOS, macOS, and more updates. It's an exciting update, but is it one you can get on your iPhone?
Which iPhone models can download iOS 17?
Apple iPhone 8 Julian Chokkattu/Digital Trends

Read more
10 colors I wish Apple made for the iPhone 15 and iPhone 15 Pro
iPhone 15 Pro in a red color.

Apple finally revealed the iPhone 15 at its “Wonderlust” event on September 12. This lineup includes the iPhone 15, iPhone 15 Plus, iPhone 15 Pro, and iPhone 15 Pro Max. There were other products announced during the event as well, but the iPhone 15 series is the biggest of the bunch.

However, Apple’s really been dropping the ball lately in terms of device colors. This year is especially bad with the very pastel and muted colors of the iPhone 15 models, not to mention the various shades of gray for the iPhone 15 Pro variants.

Read more
The iPhone 15 Pro isn’t the iPhone upgrade I hoped it would be
Apple iPhone 15 Pro with titanium frame.

When Apple introduced the first “Pro” iPhone in 2019, it stood with an additional telephoto camera at the back. To this day, the third lens serves as a proud marker of the Pro moniker. The camera chops are what predominantly separated these pricey trims from the non-Pro variants.

As Apple’s fall launch event unfolded last week, I was hoping to see some big camera upgrades fitting for the new Pro models. Yet, the only meaningful camera upgrade we got was kept exclusive to the iPhone 15 Pro Max. Instead of the iPhone 14 Pro’s 3x zoom camera, the iPhone 15 Pro Max makes the jump to a 5x telephoto camera.

Read more