In November, the company announced its plans to provide a more user-friendly interface following its disappointing third-quarter financial results. Snapchat explained the redesign aims to bring more users to the app, and will also have a bigger focus on content.
In an effort pull in these new users, the company is no longer restricting its content to one platform. By allowing its Stories to be shared across various channels, it’s an opportunity to introduce Snapchat’s capabilities to those who are unfamiliar with the app entirely.
The share option will apply to its public Stories which are Official Stories, Our Stories, and Search Stories. That means you will be able to share content from verified accounts — like celebrities — along with stories hand-picked by Snapchat’s editorial team, and any stories that are crowdsourced. But you won’t be able to share your friend’s stories publicly — which might be for the best.
You can access the share option through the Discover section, which is where you’ll create links by holding down on a specific “tile” and tapping on “Share Story.” Similar to the way you would share a tweet or Instagram post, you will then copy and paste the link to send to a friend through text, email, or to post on a social network.
If you share the link to Facebook, it doesn’t auto-play but instead shows up the way a YouTube link would. As for Twitter, links to Snapchat stories will be able to play within the tweet, Mashable notes.
Links for Official Stories will be available for 24 hours while Our Stories and Search Stories are available for 30 days. The links also won’t include any advertisements, but this could change in the future. According to Quartz, Snap says that when it does expire, shared snaps will either show the most recent snap posted to the account or you’ll receive a message letting you know the link is no longer available.
Currently, the feature is only available for those with the redesigned Snapchat app in the U.K., Australia and Canada. It will roll out globally over the next few weeks for both iOS and Android.
