Snapchat's Snap TV will host original content from Vice, ESPN, and others

snapchat
dennizn/123RF
The future of television might be on Snapchat. According to the Wall Street Journal, Snap, Snapchat’s parent company, is in talks with NBCUniversal, Vice Media, and ESPN to produce original, short-form shows for its upcoming streaming service, Snap TV.

Unlike Twitter’s recently announced TV platform, which focuses on live videos, Snap TV will serve up curated, short-form content that will complement traditional television. It will consist of “two to three episodes” of three-to-five-minute original programming from Turner, A&E, ABC, Fox, Discovery, Vice Media, the NFL, and others when it launches in the coming months. The content will stream each day from Snapchat’s Stories section, which currently shows photos and videos from media companies and other Snapchat users.

Snap is reportedly being choosy about the pitches it’s approving, going so far as to give guidance to studio executives. It wants “true original content” instead of promotions, the Wall Street Journal Reports, including scripted dramas, animated series, and daily news shows.

NBCUniversal was a test case. A Snapchat spin-off of The Voice tasked users with submitting a 10-second audition clip, which was judged, and the winner went on to make an appearance on the live TV version of The Voice. 

Snap won’t pay for the material upfront. Instead, it will give content creators a cut of the ad revenue — up to 70 percent if they sell the ads themselves, and a a 50-50 split if Snapchat does it for them.

Snap TV is a win-win for Snapchat and content creators. More eyeballs on Snap’s videos (and its ads, by extension) means more revenue to justify the startup’s $25 billion valuation. And Snap’s media partners are betting Snapchat’s more frequent users — the roughly 158 million people who spend about 30 minute using the app daily — will help spread the word.

Nielson reports that media companies that publish Snapchat content see “notable audience growth” on TV and other platforms, and that the app delivered a 16-percent boost to the average monthly reach.

Despite the renewed attention on video content, though, Snap is not abandoning its core strengths anytime soon. In April, it launched Word Lens, which adds augmented reality text, graphics, and animations to real-world scenes. And in May, it debuted a universal search feature that makes it easier for users to find friends, users, emojis, and stories.

Movies & TV

'Prime'-time TV: Here are the best shows on Amazon Prime right now

There's more to Amazon Prime than free two-day shipping, including access to a number of phenomenal shows at no extra cost. To make the sifting easier, here are our favorite shows currently streaming on Amazon Prime.
Movies & TV

Stay inside this winter with the best shows on Hulu, including 'Legion'

It's often overwhelming to navigate Hulu's robust library of TV shows. To help, we put together a list of the best shows on Hulu, whether you're into frenetic cartoons, intelligent dramas, or anything in between.
Movies & TV

The best shows on Netflix, from 'Haunting of Hill House’ to ‘Norsemen’

Looking for a new show to binge? Lucky for you, we've curated a list of the best shows on Netflix, whether you're a fan of outlandish anime, dramatic period pieces, or shows that leave you questioning what lies beyond.
Home Theater

Netflix vs. Hulu vs. Amazon Prime: Battle of the on-demand streaming giants

Trying to figure out which subscription streaming service to use while sticking to a frugal entertainment budget? Check out our updated comparison of the big three: Netflix, Amazon Instant Video, and Hulu.
Gaming

Xbox's app lets you access your console while away from home. Here's how

Microsoft's Xbox allows you to access your profile information and launch media content directly from your mobile device. Check out our quick guide on how to connect your smartphone to an Xbox One.
Mobile

It looks like Google may get rid of the back button in Android Q

Android Pie recently rolled out, but it's already time to look ahead to Android Q, the next version of Google's mobile OS. We've seen a number of rumors and leaks come out about the operating system -- here's everything we know so far.
Deals

Amazon cuts prices on the Apple Watch Series 3 for Presidents’ Day

The Apple Watch Series 3 is seeing the same price cut we saw during the Amazon sale just last week. So if you're hoping to pick up an Apple Watch for less than $250, this $50 discount from Amazon can make that happen for you.
Deals

Here are 20 portable tech gadgets you’ll want to use every day

If you're looking for portable tech to keep you charged up while on the go (or for some great small gift ideas), we've rounded up 20 must-have gadgets. You'll find everything from a mini gaming controller to a folding Bluetooth keyboard.
Deals

Need a new tablet? Here are the best iPad deals for February 2019

In the wide world of tablets, Apple is still the king. If you're on team Apple and just can't live without iOS, we've curated an up-to-date list of all of the best iPad deals currently available for December 2018.
Social Media

Instagram to make giving easier with a Stories donation sticker for fundraisers

Instagram is preparing to launch a donation feature within Stories that would allow users to raise cash for a range of nonprofit charities. The company confirmed it's aiming to launch the donation sticker later this year.
Mobile

The Huawei P30 will zoom into view on March 26 in Paris

The Huawei P30 Pro will be announced on March 26, 2019. It has already started to leak ahead of this date, and expectations are high that the company will improve even further on the P20 Pro's camera.
Mobile

First phone specs reveal premium is the path for Vivo spinoff Iqoo

A new smartphone brand has launched. It's called Iqoo, and it's a sub-brand of Vivo, the Chinese device manufacturer owned by BBK Electronics. Excitingly, details about its first phone are slowly being released.
Mobile

Need speed? Qualcomm unveils the Snapdragon X55, the world’s fastest 5G modem

Qualcomm is preparing for an even faster future: The silicon giant just unveiled a second generation 5G modem for smartphones, promising blistering download speeds as high as 7Gbps.
Mobile

Barbie’s Corvette ain’t got nothing on Sphero’s fully programmable robot car

Sphero is known for devices like the Sphero Bolt and BB-8 Star Wars toy, but now the company is back with another addition to its lineup -- the Sphero RVR. The RVR is a fully programmable robot car that can be expanding with different…