Sprint Rolls Out Location Based Service

Sprint today detailed plans to roll out a new consumer focused location-based service which helps families locate loved ones through GPS-enabled mobile phones. The new Sprint Family Locator service is priced at $9.99 per month, which allows subscribers to register up to four phones to locate, get unlimited location requests and send 100 text messages to each child phone.

The Sprint Family Locator service, said the mobile phone carrier, is the first U.S. wireless carrier to offer a consumer-focused location-based service. This service enables a parent to use a phone or PC to pinpoint the location of a child who is carrying a compatible GPS mobile phone on a map along with the address and surrounding landmarks. Features include text message notification to a GPS mobile phone each time its location is requested, quick call or text message to a person once located, alerts to notify one when a child arrives at a specified location at a designated time and reports on recent location requests provided in text and map form,

Sprint Family Locator is available for download on 17 phone models and can be used to locate 30 GPS-enabled phone models.

“Sprint Family Locator is a valuable tool that can help parents and guardians have a better sense of their children’s whereabouts when they’re apart,” said Danny Bowman, vice president of product marketing for Sprint, in a statement. “This is the latest Sprint innovation that uses GPS technology to improve the way families connect, communicate and locate one another.”