With more and more TVs being sold that feature support for HDR (High Dynamic Range), which offers increased contrast and better color, there is a clear need for more content in that format. Streaming services like Netflix and Amazon offer a handful of titles supporting the new technology, and now Comcast is preparing to release a set-top box that will allow customers to watch the 2016 Summer Olympics — or at least part of them — in HDR.
Comcast plans to ship its first HDR-ready box, the Xi5, on July 4, company executive vice president and chief technology officer Tom Werner told Multichannel News at the Internet & Television Expo (INTX). This means the box will be released just in time for the Rio Olympics, for which NBCUniversal will produce some HDR coverage.
Comcast will also showcase some additional HDR content during the games to give customers and idea of what to expect from the box. While customers may own
The Xi5 is the latest box Comcast is rolling out to customers of its X1 platform, and the first model to support HDR. Another model, the Xi6, is also in the works, offering 4K in addition to
Comcast isn’t the only company talking about its HDR plans at INTX. Ray Milius, Starz executive vice president of programming and operations, said that the company is pursuing
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