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Marvel used AI to create Secret Invasion’s opening credits — and it looks awful

For the most part, Marvel Studios’ original series have featured intriguing and well-designed credit sequences that played at the end of each episode. However, Marvel’s newest Disney+ show, Secret Invasion, has bucked that trend in an unfortunate way. Following a tense introductory scene with Martin Freeman’s Everett K. Ross, the first episode leaps into an opening credits sequence that was created with AI. And it is astonishingly awful.

While speaking with Polygon, Secret Invasion director and executive producer Ali Selim shared his belief that this AI-generated monstrosity served the needs of the show.

“When we reached out to the AI vendors, that was part of it,” said Selim. “It just came right out of the shape-shifting, Skrull world identity, you know? Who did this? Who is this?”

That's supposed to be Samuel L. Jackson in this AI-generated image from Secret Invasion.
Image used with permission by copyright holder

“We would talk to [the AI vendors] about ideas and themes and words, and then the computer would go off and do something,” added Selim. “And then we could change it a little bit by using words, and it would change.”

The social media backlash against these AI opening credits has already begun. Via Deadline, here are some of the most memorable responses.

So Marvel really used AI to make the intro for #SecretInvasion… it’s actually over. pic.twitter.com/pWUNOZWTqd

— Brian Long (@BrianLongFilms) June 21, 2023

secret invasion opening used ai art……. one of the dumbst things I've ever seen pic.twitter.com/2UQJJgqsrW

— Gabriel ⧗ (@dorksofprey) June 21, 2023

Secret Invasion intro is AI generated. I’m devastated, I believe AI to be unethical, dangerous and designed solely to eliminate artists careers. Spent almost half a year working on this show and had a fantastic experience working with the most amazing people I ever met…

— Jeff Simpson (@jeffsimpsonkh) June 21, 2023

Ironically, the first episode of Secret Invasion has been largely well-received as a welcome break from the recent Marvel Studios projects that veered too far into comedy. Instead of basking in that response, Marvel has unintentionally put the spotlight on the opening sequence and placed itself in the crosshairs of the anti-AI movement.

The first episode of Secret Invasion is now streaming on Disney+. The remaining five episodes will be released weekly.

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Blair Marnell
Blair Marnell has been an entertainment journalist for over 15 years. His bylines have appeared in Wizard Magazine, Geek…
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