Skip to main content

New rapping campaign ad for Ben Carson desperately begs for youth vote

ben carson rap ad
John Pemble/Flickr
It’s no secret that the Republican party is worried about attracting African-American voters, so Ben Carson’s campaign is making it a priority. According to ABC News, the campaign will launch a new radio ad in eight markets on Friday in hopes of targeting young, black voters. The ad is entitled Freedom and features rapper Aspiring Mogul.

Carson and Aspiring Mogul are both prominent on Freedom, but only the musician actually raps. He begins by telling listeners, “vote and support Ben Carson for our next president, it’d be awesome.” (Yes, he rhymed Carson and awesome.) From there, Carson sound bites take center stage, with Aspiring Mogul just chiming in to urge people to “vote, vote.” Before it ends, though, the rapper gets to add another oh-so excellent political rhyme: “If we wanna get America back on track, we gotta vote Ben Carson, as a matter of fact.”

You can listen to this, shall we say, bizarre approach to courting the youth vote here:

Ben Carson Radio Ad by ABC Politics

The 60-second ad is what the Carson campaign sees as a way to speak to the younger demographic “in a language that they prefer and in a language that, and in a cultural format that they appreciate.” According to campaign’s spokesman Doug Watts said, they’re aiming to “attract their consciousness about the election.” However, aside from the strange idea, it’s not exactly top-flight rapping: “Vote and support Ben Carson, for our next president it’d be awesome,” Aspiring Mogul says limply, followed by a rather dry snippet of Carson speaking at a campaign event.

Whether or not the ad brings in young voters, it’s certain to get the leading GOP nominee plenty of attention — though possibly not the kind his campaign staff was looking for.

As Mashable pointed out, Carson himself doesn’t seem exactly thrilled with his campaign’s creation. He told reporters that “people in the campaign … felt that was a good way to [target black voters],” according to a CNN transcript, but added that he personally “probably would have taken a little different approach.” Not exactly strong words of leadership from the candidate, considering the add is just taking off. Is it possible he didn’t think this one through?

The radio ad is set to air for two weeks in parts of the South, including Miami, Florida; Atlanta, Georgia; Houston, Texas; Birmingham, Alabama; Jackson, Mississippi; Memphis, Tennessee; and Little Rock, Arkansas. It will also hit airwaves in Detroit, Michigan, the city where Carson grew up. The radio ad buy cost the campaign $150,000.

Stephanie Topacio Long
Stephanie Topacio Long is a writer and editor whose writing interests range from business to books. She also contributes to…
The best laptops for music production, chosen by experts
best laptops for music production

The world has gone pretty far when it comes to the processing power that we carry around with us, and if you're big into music production, then you're the luckiest of all. Some of the best laptops on the market have high-end CPUs for relatively low prices, which means that if you want to do music production on a laptop, you have a huge number of choices. Of course, that does also mean that it can be hard to navigate and pick the best laptop for your budget and needs, which is why we've done the legwork for you. We've collected our favorite picks below in various categories so that you can pick them with ease. Plus, we've even thrown in a quick guide on what to look for so that if you don't find what you want here, you can check out these other laptop deals for alternatives.
The Best Laptops for Music Production

Best overall laptop for music production:
Best Windows device for music production:
Best portable laptop for music production:
Best large-screen laptop for music production:
Best for 2-in-1 laptop for music production:

Read more
The most common Spotify problems and how to fix them
How to fix common Spotify problems

At any given time, Spotify is probably the most popular music streaming service with countless listeners tuning in to songs, stand-up, podcasts, and even audiobooks. However, between an AI-driven DJ and clients for iOS, Android, and PC, a lot of things can go wrong with the entertainment system. And that's not even including problems with your iPhone or headphones.

To make sure you get to spend as much time as possible listening and as little time as possible sorting through errors, we're providing expert tips and tricks for the most common Spotify problems. Everything from the app simply not working to aspects of Spotify glitching out. Is your Spotify not working? Try these fixes and see if your problem gets better.

Read more
How to add family members to your Apple Music subscription
Apple Music Browse screen.

Apple Music is one of the go-to streaming services for all things melodic and melody-adjacent. Hosting over 88,000 million subscribers globally and featuring upwards of 100 million tracks from the leading artists of today, Spotify's nemesis has plenty to love.

If you're a new subscriber, Apple Music gives you a break-in period of one free months of service. After the trial period, memberships are billed on a monthly or yearly cycle with the most popular Individual plan coming it at $11 per month / $109 per year. While that's on par with the average cost for other music streamers, saving a buck here or there is never a bad thing. While college students can get Apple Music for $6/month, another way to save on your subscription is with an Apple Music family plan for $17 per month.

Read more