Reebok is making footwear with corn so it can recycle old pairs into new shoes

Even if you are not a sneakerhead with a closet overflowing with sneakers, chances are you have thrown out a few. Soon, those sneakers you throw away could be used to make more. On Tuesday, Reebok announced an initiative called “Cotton and Corn,” involving footwear made from organic materials the company plans to recycle to make more footwear.

Reebok partnered with DuPont Tate and Lyle BioProducts to use the company’s Susterra propanediol for the sole of the Cotton and Corn shoes. Susterra propanediol is a substance that is free of petroleum and made from field corn.

Once you are done with those Cotton and Corn shoes, Reebok wants them back so it can make more. “Ultimately, our goal is to create a broad selection of bio-based footwear that can be composted after use,” Bill McInnis, the head of Reebok Future, said in a press release. “We’ll then use that compost as part of the soil to grow the materials for the next range of shoes.”

Footwear giants like Nike and Reebok have been using organic materials and recycling shoes to address waste issues for more than 20 years. Nike launched its Reuse-A-Shoe program in 1990, encouraging customers to bring in old running shoes for Nike’s recycling efforts. A few years later, Nike began its Nike Grind program where recycled shoes are ground into a material used to make surfaces. The rubber from the outsole, foam from the midsole, and fabric from the upper are ground into the Nike Grind material. That material has since been used to make a number of surfaces, including outdoor courts, running tracks, and indoor wood.

Adidas sold 7,000 pairs of sneakers it made from 3D-printed recycled ocean waste last year. The shoe’s upper was mostly made from plastic thrown away in the ocean.

The Cotton and Corn initiative is the latest venture from Reebok Future, the footwear brand’s innovation department that experiments with new technologies such as 3D printing. Reebok plans to release the Cotton and Corn footwear to the masses later in 2017, but a definitive release date has yet to be announced.

Emerging Tech

Awesome Tech You Can’t Buy Yet: 1-handed drone control, a pot that stirs itself

Check out our roundup of the best new crowdfunding projects and product announcements that hit the web this week. You may not be able to buy this stuff yet, but it sure is fun to gawk!
Cars

The world’s first 3D-printed titanium wheels are so intricate they look fake

HRE Performance Wheels and GE Additive have teamed up to create the world's first 3D-printed titanium wheels. They are not only impressively durable, but extremely lightweight as well.
Virtual Reality

Think virtual reality is just for games? These awesome apps will change your mind

Virtual reality isn't all about gaming. Swim with turtles, paint in 3D, and immerse yourself in some unique experiences the platform has to offer with our curated list of the best VR apps.
Movies & TV

'Prime'-time TV: Here are the best shows on Amazon Prime right now

There's more to Amazon Prime than free two-day shipping, including access to a number of phenomenal shows at no extra cost. To make the sifting easier, here are our favorite shows currently streaming on Amazon Prime.
Outdoors

Snowfeet combine skiing and skating into one awesome new sport

Snowfeet are sandal-like footwear that slip on over winter shoes or snowboard boots, turning them into a set of skates that allow the wearer to slide across snow or glide downhill.
Outdoors

Built to take a beating and still perform, these are the best hiking watches

A proper hiking watch should track exercise metrics and act as a navigational co-pilot during any kind of hike. Ideally, it'll even have a built-in GPS system and sensors. Here are five of the best hiking watches.
Outdoors

GM is getting into ebikes, and it wants you to help name them

General Motors has just unveiled its first-ever electric bikes and has launched a $10,000 public contest to help name them. Tip: It's probably not worth suggesting "Bikey McBikeface."
Outdoors

BioLite's FirePit gives you a smokeless campfire, and it's available now

The new BioLite FirePit uses an innovative design and a built-in fan to create a smoke-free environment for cooking and enjoying a backyard bonfire. The device makes sitting around a fire a much more enjoyable experience.
Outdoors

Lime splashes $3 million on a campaign to encourage safer electric scooter rides

Keen to boost its image and keep local communities onside, scootersharing outfit Lime is spending $3 million on a campaign to teach its users how to ride more safely and responsibly.
Outdoors

These bike lights use the magic of magnetism to generate power

Magnetic Microlights are a new option for cyclists that use nothing more than magnets to generate power to illuminate a bike light that is bright, eco-friendly, and increases the safety of riders.
News

Lime clocks 20 million rides as its bikes and scooters arrive in Oz

Lime only launched its app-based scooter and bikesharing service in 2017 but its riders have already completed 20 million rides, with half of them taking place in the last two months alone. And now it's launching in Australia.
Deals

REI’s annual gear sale brings you 30 percent off top outdoor brands

Starting today and running until Monday, November 19, REI is hosting their annual Gear Up Get Out sale. Each day, you can receive up to 30 percent off exclusive items, with other doorbuster deals happening throughout the sale.
Outdoors

The best sleeping bags to help you conquer the cold, no matter what season it is

A proper sleeping bag has the ability to make or break a camping or backpacking trip. Here are our picks for the best sleeping bags on the market to help you choose the correct bag for any type of outdoor adventure.
Deals

Cyber Monday 2018: When it takes place and where to find the best deals

Cyber Monday is still a ways off, but it's never too early to start planning ahead. With so many different deals to choose from during one of the biggest shopping holidays of the year, going in with a little know-how makes all the…