REI and Athleta are teaming up to get more women outdoors

REI and Athleta Partnershipo

In an effort to encourage more women to get outside, two popular brands have announced a partnership that appeals to both companies’ core market. Outdoor gear retailer REI is joining forces with ladie’s fitness clothing manufacturer Athleta to provide more performance apparel options for women. Starting on February 28, a curated selection of Atleta gear will be available in 14 different REI stores across the U.S. and online at REI.com.

Both companies have been instrumental in empowering women to be more healthy and active. Last year, REI launched its Forces of Nature initiative with the sole focus on helping women to become more engaged with the outdoors. As a part of that project, the retailer also launched its three-day Outessa festivals and introduced more ladies-only travel options at REI Adventures. Similarly, Athleta introduced its “Power of She” campaign, which celebrates women who have come together to effect social change.

While announcing this new partnership, REI’s senior vice president of merchandising Susan Viscon said “REI continues to focus on advancing gender equity in the outdoors, and on elevating brands that help customers reach their outdoor goals.” She goes on to add, “We have long admired Athleta for being a leading women’s brand with an extraordinary product line as well as its ‘Power of She’ campaignAthleta apparel delivers the technical performance our customers are looking for to support their outdoor adventures in designs they will want to wear all day.”

Starting on Wednesday, February 28, Atleta hiking, yoga, and swimwear will begin appearing in a selection of REI stores and on the company’s website. Amongst the products that will be available are the popular Trekkie hiking pants and Powervita yoga tights. The brick and mortar outlets that will carry the clothing will include stores in Seattle, Washington; New York (SoHo); Bloomington, Minnesota; Virginia Beach, Virginia; Santa Monica, California; Bellevue, Washington; Dillon, Colorado; Rockville, Maryland; Dallas, Texas; Salt Lake City, Utah; Burbank, California; Greenwood, Colorado; Rochester, New York; and Washington D.C.

To further promote this new partnership, Athleta and REI are offering free Vinyasa yoga classes in late February and early March. The classes will be held in REI stores and will be taught by Athleta ambassadors. To find out more, visit the REI Outdoor School website.

Outdoors

The Naseka electric snowmobile is built for kids, but you’ll likely want one too

The Naseka electric snowmobile is a vehicle built for kids, allowing them to have a safe and efficient ride on snow, with the ability to trade out the ski for a wheel for use in the summer too.
Home Theater

What’s new on Amazon Prime Video (March 2019)

Amazon Prime Video adds new titles each month that are available for free to all Prime members. Check out our list to find all the content hitting Amazon Prime Video in February and March, from new original series to classic films.
Computing

Keep your portable computer safe and shiny with the best laptop bags for 2019

Choosing the right laptop bag is no easy feat -- after all, no one likes to second-guess themselves. Here are some of the best laptop bags on the market, from backpacks to sleeves, so you can get it right the first time around.
Deals

The best Presidents’ Day sales 2019: Amazon, Walmart, Dell, and more

Presidents' Day sales are a great chance to score electronics, clothing, home and office stuff, and other goodies at a discount. We’ve smoked out a large handful of the best of these Presidents' Day deals, from tech to bedding, to help…
Outdoors

High-tech but low-key, these are the amazing materials inside your outdoor gear

We take a look at some of the materials that are used in the creation of our favorite outdoor gear, making our jackets, sleeping bags, tents, and other items warmer, drier, and more comfortable even in harsh weather conditions.
Outdoors

General Motors cycles into a new market with its first-ever ebikes

When General Motors launched a public campaign last year to name its new ebike brand, many wondered if Bikey McBikeface might win out. But it didn't. Instead, it's called Arīv, and the two bikes are up for pre-order this week.
Emerging Tech

Awesome Tech You Can’t Buy Yet: Grow veggies indoors and shower more efficiently

Check out our roundup of the best new crowdfunding projects and product announcements that hit the web this week. You may not be able to buy this stuff yet, but it sure is fun to gawk!
Deals

Under Armour drops prices on Gore-Tex Jackets, Pants, and backpacks

The UA Outlet Exclusive sale is going on right now through Monday, February 18. During this time, you can get up to 40 percent off a huge range of outlet items, including Gore-Tex rain gear.
Deals

Keep your MacBook safe and dry with an Under Armour backpack for under $50

Under Armour is having a huge sale this weekend to help you on your quest for a better backpack. The UA Outlet Exclusive sale is going on now through Monday, February 18th, offering great discounts on stormproof backpacks.
Outdoors

The best heated gloves keep your hands toasty warm in all temperatures

When temperatures plunge, the first thing that gets cold are your fingers. Ward off frostbite and keep your digits toasty warm with these best heated gloves.
Cars

Nissan is using old Leaf batteries to power and connect off-the-grid campers

Nissan has teamed up with trailer manufacturer Opus to design a mobile, weatherproof power pack built with battery cells sourced from the first-generation Leaf. Called Roam, the pack stores enough electricity to power a camper for up to a…
Emerging Tech

‘Guerrilla rainstorm’ warning system aims to prevent soakings, or worse

Japanese researchers have created a "guerrilla rainstorm" early-warning system aimed at preventing severe soakings, or worse. The team hopes to launch the system before the 2020 Tokyo Olympics.
Emerging Tech

SeaBubbles’ new electric hydrofoil boat is the aquatic equivalent of a Tesla

What do you get if you combine a Tesla, a flying car, and a sleek boat? Probably something a bit like SeaBubbles, the French "flying" boat startup which offers a fresh spin on the hydrofoil.
Health & Fitness

Nike’s Android app is bricking its $350 Adapt BB self-lacing shoes

A firmware update for Nike's new self-lacing Adapt BB shoe appears to be bricking the $350 footwear for some owners. Android users have said the Nike app no longer pairs with the shoe, rendering the tightening mechanism useless.