Snapchat to let more publishers use its Discover feature, report says

By Marc Schenker Published July 27, 2015

Snapchat is currently in talks with new companies to try to add more publishers to its Discover feature, according to Recode. Discover is a prominent Snapchat feature that debuted earlier this year. It lets its users peruse and watch multimedia content from different media companies.

The feature has been successful enough for Snapchat that it’s in talks with more companies about adding them to the feature. Buzzfeed, Vox, and iHeartRadio are some of the companies that are slated to join the list of Discover publishers. Other Internet media companies like Mic and Refinery29 are in talks with Snapchat about being added to the feature as well.

Recommended Videos

At the same time, however, its roster of current Discover publishers is also undergoing a shakeup: Warner Music and Yahoo are on their way out, and Food Network’s future is uncertain.

The company launched Discover in January as a way of monetizing heavy use of the app by teenagers. It succeeded in convincing a number of media companies to enter into agreements to have their content shown in Discover because of the lucrative advertising target that is the teenage demographic. This experiment also proved that Snapchat could be a lot more than a mere photo and video-messaging app that has also courted controversy for the prevalence of teen sexting.

Initially, demand for ad buys on Snapchat were extremely high, but they’ve recently come down to an amount that’s more appropriate for industry rates.

At the very least, this demand from additional publishers suggests that Snapchat’s Discover experiment has piqued the curiosity of media companies that want to reach the teen demographic, which is sometimes hard to pin down in a specific location. Publishers that Recode spoke with were, nonetheless, mixed in their opinion of Discover’s usefulness. Some have been happy with the traffic and engagement received from having their content featured in Discover, but some have been disappointed.

Becoming a publisher on Discover means a heavy commitment from media companies. Some who’ve partnered with Snapchat to use this feature have had to hire full-time editors to specifically produce content for Discover.

Former Contributor

Marc Schenker is a copywriter who's an expert in business and marketing topics like e-commerce, B2Bs, digital marketing and…

Topics

Phones

The Minimal Phone 2 looks dramatically better than the original, and I’m genuinely here for it

Plastic is out, metal is in, and Minimal Phone 2's renders suggest the digital detox phone concept finally has the hardware to match its ambition.

Electronics, Mobile Phone, Phone

I've been following the Minimal Phone since its initial crowdfunding days. The first iteration had the right idea trapped inside the wrong body, I’d say. Plastic build, no 5G, an underwhelming camera, and e-paper ghosting that frustrated early adopters; all these issues kept the phone from reaching a wider audience.

Now, founder Armen Youssefian has posted what appears to be a 360-degree render of the Minimal Phone 2 on X, and from what I can see, the team has done its homework.

Phones

The EU says TikTok still isn’t doing enough to protect kids

Regulators say the platform's privacy settings don't go far enough under the Digital Services Act.

TikTok Creative Featured

The European Commission has accused TikTok of falling short on protecting minors, saying the platform's current account settings don't meet the child safety standards required under the Digital Services Act (DSA). The findings are preliminary, but if upheld, TikTok could face a fine of up to 6% of its global annual revenue.

Why the EU thinks TikTok isn't doing enough

Computing

Qualcomm is set to ratchet up chip prices in September, and your next gadget upgrade could bear the brunt

The price hike could touch every Snapdragon-powered device category.

The new Qualcomm Snadragon 8 Elite Gen 5

I want you to sit with this for a second. Qualcomm, the company whose Snapdragon chips sit inside your Android phone and tablet, your Windows laptop, your Meta smart glasses, your Galaxy Watch, and your wireless earbuds, reportedly sent a letter to every major customer telling them prices are going up by double digits.

The price hike will be in effect from September 1, 2026, a recent Bloomberg report claims. Essentially, all the companies placing their chip orders after that will pay a higher price.