Update: Hasselblad announces price of world’s first CMOS medium-format camera

[Update on March 3, 2014: Hasselblad will sell the CMOS-based H5D-50c for $27,500, which is just a $500 premium over the CCD-based H5D-50’s current list price. The company also released more details: The camera will have an ISO of up to 6,400, shutter speeds of up to 12 minutes, 1.5 frames-per-second burst mode, faster live video, and up to 14 stops of dynamic range. The camera made its official debut at the 2014 CP+ show in Japan, but will most likely be shown at the upcoming WPPI show in Las Vegas. (h/t PetaPixel)]

While Hasselblad’s cameras aren’t geared toward consumers, the company does put out some extraordinary products from time to time, like the insanely designed and expensive Lunar and Stellar cameras (which are rebadged Sony shooters). Its latest camera is designed for professionals who use medium-format, but the technology is worth noting. It’s the world’s first medium-format camera with a CMOS sensor, dubbed the H5D-50c

hasselblad-cmos_teaserPrevious Hasselblad medium-format cameras utilized a CCD sensor, but according to Hasselblad Product Manager Ove Bengtson, the new 50-megapixel CMOS sensor “will offer a faster capture rate, longer shutter speed capability, and much greater ISO performance,” he said in in a statement.

With the CMOS sensor, pros can go beyond high-end stills. “We believe this will provide a highly compelling option for professional photographers who prefer a more versatile camera that enables them to immediately embrace a wider range of photo-disciplines but still encapsulating the exceptionally high-end image quality associated with Hasselblad,” Bengtson added.

There are no other details, just the announcement and a teaser photo. But, as mentioned, this isn’t a camera for casual photographers; the Hasselblad H5D-50 with the CCD sensor goes for around $27,000. The H5D-50c goes on sale in March; pricing and more details will be announced then.

(This article was originally published on January 22, 2014.)