Update: Hasselblad announces price of world’s first CMOS medium-format camera

[Update on March 3, 2014: Hasselblad will sell the CMOS-based H5D-50c for $27,500, which is just a $500 premium over the CCD-based H5D-50’s current list price. The company also released more details: The camera will have an ISO of up to 6,400, shutter speeds of up to 12 minutes, 1.5 frames-per-second burst mode, faster live video, and up to 14 stops of dynamic range. The camera made its official debut at the 2014 CP+ show in Japan, but will most likely be shown at the upcoming WPPI show in Las Vegas. (h/t PetaPixel)]

While Hasselblad’s cameras aren’t geared toward consumers, the company does put out some extraordinary products from time to time, like the insanely designed and expensive Lunar and Stellar cameras (which are rebadged Sony shooters). Its latest camera is designed for professionals who use medium-format, but the technology is worth noting. It’s the world’s first medium-format camera with a CMOS sensor, dubbed the H5D-50c

hasselblad-cmos_teaserPrevious Hasselblad medium-format cameras utilized a CCD sensor, but according to Hasselblad Product Manager Ove Bengtson, the new 50-megapixel CMOS sensor “will offer a faster capture rate, longer shutter speed capability, and much greater ISO performance,” he said in in a statement.

With the CMOS sensor, pros can go beyond high-end stills. “We believe this will provide a highly compelling option for professional photographers who prefer a more versatile camera that enables them to immediately embrace a wider range of photo-disciplines but still encapsulating the exceptionally high-end image quality associated with Hasselblad,” Bengtson added.

There are no other details, just the announcement and a teaser photo. But, as mentioned, this isn’t a camera for casual photographers; the Hasselblad H5D-50 with the CCD sensor goes for around $27,000. The H5D-50c goes on sale in March; pricing and more details will be announced then.

(This article was originally published on January 22, 2014.)

Emerging Tech

Awesome Tech You Can’t Buy Yet: Folding canoes and ultra-fast water filters

Check out our roundup of the best new crowdfunding projects and product announcements that hit the web this week. You may not be able to buy this stuff yet, but it sure is fun to gawk!
Product Review

Meet Z6, the breakout star in Nikon's new mirrorless lineup

The Nikon Z6 is the sibling to the new mirrorless Z7 -- but for some photographers, the cheaper Z6 may be the better option. Read where the $2,000 camera beats the $3,400 one (and where it doesn’t) in our Nikon Z6 review.

Leica targets street photographers with a pricey camera bundle

Described by the camera company as "your perfect companion in the city," Leica's Street Kit comprises a Leica CL camera body, a 23mm (35mm full-frame equivalent) F2 lens, batteries, a handgrip, and a black leather carrying strap.

The best mirrorless cameras pack all the power of a DSLR, minus the bulk

Mirrorless cameras offer a lot of photography firepower, inside a compact body. Explore the best mirrorless cameras, from the pro-level to the beginner-friendly shooters, in this guide.

Out of this world rides: The best futuristic cars from science fiction movies

The sci-fi genre has produced some of the most memorable futuristic cars ever made, despite the fact that most will never see a public road. In no particular order, here are the best cars from science fiction movies.

The Morgan EV3 is a concept no longer — production begins in 2018

Morgan has introduced the EV3 concept, its second all-electric vehicle. Slated to go into production in 2018, the 3-Wheeler-based EV3 is powered by a 101-horsepower electric motor that spins the lone rear wheel.

From film to the iPhone, Sony World Photo Awards show the world's diversity

The Sony World Photography Awards has announced the Photographer of the Year, as well as category winners and student and youth prizes. See the images judges selected as the top photos of the year.
Smart Home

Perched on a cliff, the Hawk’s Nest is a stunning artist retreat in West Virginia

Not wanting to disturb the natural environment of the limestone quarry it sits on top of, Wiedemann Architects uniquely designed the Hawk's Nest in West Virginia to be raised up off the ground and have majestic floor-to-ceiling views.

Survive the apocalypse (or just a week off the grid) with these zombie-proof rides

From hardcore off-roaders to weaponized people-carriers, there are many vehicles out there that can take on the apocalypse. We’ve compiled our favorite zombie-proof rides to get you through the end of the world.
Smart Home

12 cool houseboats that will set your imagination adrift

From artificial lakes in eastern Germany to ports in Portland, Oregon, here are 12 houseboats that are as stunning as they are downright extravagant. They might just want to make you give up your landlubbing ways.
Movies & TV

Here’s what a MacGuffin is, and 15 killer examples that made movies memorable

Whether it's a lost soldier, a mysterious briefcase, or the plans to a cosmic weapon, these movie MacGuffins prove that it isn't always the object of an adventure that makes the experience memorable.

Live like a (coddled) astronaut in this lunar lander-inspired tiny home

A tiny home situated on the Columbia River in Washington looks like an Apollo lunar lander, and yet still manages to squeeze in a breakfast nook, bedroom, geodesic skylight, and other features in an open floor plan.

The 25 best SNES games

The Super Nintendo Entertainment System might be the greatest game console ever made, but what are the best titles for the system? Here are our picks for the best SNES games, including A Link to the Past and Chrono Trigger.
Emerging Tech

The winning photographs from the 2018 Drone Awards will make you drool

The 2018 Drone Awards showcases some of the best aerial photography around. From scenes depicting the perils of climate change to abstract art, seven photos were selected from the more than 4,400 submissions.