Fujifilm’s Instax analog camera is outselling its digital devices by nearly 4 times

fujifilms instax analog camera outselling its digital devices by nearly four times mini 90 neo classic
Fujifilm is enjoying huge success with its retro-styled Instax mini camera, a compact design that gives you a print in hand within seconds of taking the shot. Most of the currently available Instax cameras cost between $60 and $150, with a pack of film (20 exposures) costing around $15.

The Japanese firm estimates it sold 5 million of its instant cameras in the fiscal year ending March 31, nearly four times the 1.4 million digital alternatives it estimates it sold during the same period.

The solid sales come as the digital camera market struggles to get back into gear, with sales in 2015 falling by almost 20 percent on a year earlier, the Wall Street Journal reported.

Fujifilm released its first Instax device in 1998, long before digital cameras made their mark and way before the rise of smartphones and photo-sharing apps like Instagram. Similar to Polaroid instant cameras, users enjoyed the fun of having a physical print to show off within seconds of taking the shot, while the stylish designs also helped to attract interest.

Sales of Instax cameras rose each year, hitting a million in 2002. However, in 2004, as digital cameras started grabbing consumers’ attention, Fujifilm only managed 100,000 Instax shipments.

With consumers attracted first by digital cameras and then, from 2007, by smartphones offering increasingly sophisticated camera technology, interest in “old” film technology waned.

For several years, Fujifilm largely ignored its Instax business, instead attempting to revive its fortunes by launching its high-end X-series mirrorless digital cameras as well as moves into other businesses.

Then around four years ago Fujifilm detected renewed interest in analog technology, a development that saw sales of its Instax cameras begin to rise again.

Fujifilm currently offers eight different Instax cameras, and new designs attempt to follow trends by offering features such as a “smart selfie” mode that automatically adjusts settings to ensure the perfect self-portrait.

The camera has certainly turned into a decent earner for Fujifilm, an impressive turnaround from a few years ago when it was on the verge of ditching the format altogether. Over the next 12 months it forecasts sales of 6.5 million units.

Today, the U.S. and Asia each accounts for about 30 percent of Fujifilm’s Instax market, while a further 15 percent of sales come from Europe. With Instax’s popularity still on the rise, we can expect more new devices in the not-too-distant future.

Product Review

Thanks to A.I. autofocus, Sony's A6400 makes professional results a breeze

The A6400 continues Sony's approach of forging ahead with technological advancements while leaving an unrefined user experience unchanged. Still, you won't find a better camera for under $1,000.
Mobile

Moschino glams up the 48-megapixel Honor View 20 at Paris launch

After its success with the View 10 in 2018, Honor has announced its sequel, the Honor View 20 with an entirely new type of display which has a hole-punch for the camera rather than a notch.
Photography

Here are 8 GoPro tips to get the most out of your action cam

There's more to your GoPro camera than just mounting it to your skateboard. Whether it's finding the best accessories or understanding the settings more thoroughly, learn to shoot video like a pro with these simple GoPro tips and tricks.
Photography

Olympus teaser shares glimpse of OM-D camera that’s good for more than sports

Is Olympus about to release a new mirrorless camera geared toward sports photographers? The latest teaser offers a glimpse of an upcoming OM-D camera set to launch on January 24, and by the looks of the teasers, it's capable for landscapes…
Photography

Nikon A1000, B600 pack big zooms into compact, budget-friendly cameras

The new Nikon Coolpix A1000 packs in a 35x zoom lens, 4K video, and an optical viewfinder, while Nikon's B600 brings a 60x zoom lens to the table. The cameras are modest updates to Nikon's budget-friendly zoom models.
Social Media

Nearly a million Facebook users followed these fake Russian accounts

Facebook purged two separate groups behind more than 500 fake accounts with Russian ties. One group had ties to Russian news agency Sputnik, while the other had behavior similar to the Internet Research Agency's midterm actions.
Emerging Tech

Awesome Tech You Can’t Buy Yet: camera with A.I. director, robot arm assistant

Check out our roundup of the best new crowdfunding projects and product announcements that hit the web this week. You may not be able to buy this stuff yet, but it sure is fun to gawk!
Photography

From DIY to AAA, here's how to take a passport photo in 6 different ways

If you're applying for a passport or renewing one, you need to submit a photo in your official application. There are strict guidelines, but fortunately, it's something you can do at home. Here's how to take a passport photo.
Emerging Tech

The best drone photos from around the world will take your breath away

Most of today's drones come equipped with high-end cameras, which are quickly revolutionizing the world of aerial photography as we know it. Here are some of the best drone photos from around the world.
Photography

Photography news: Careful, self-driving cars can ruin your camera sensor

In this week's photography news, learn how self-driving cars destroyed a digital camera via lasers. Find out how many patents Canon filed for in 2018. Read about what Tamron lenses are available for the Nikon Z6.
Deals

REI drops prices on the GoPro Hero 7 action camera by $50

GoPros have been around for years, and they are still one of the best action cams on the market — though they are usually quite expensive without a discount. Right now, you can save up to $50 on the Hero 7 from REI.
Mobile

Here are the best selfie cameras on the market, according to DxOMark

DxOMark, the company known for testing cameras, is now extending its smartphone analysis to include the front-facing camera. The Selfie ranking will be kept separate from the overall mobile score.
Mobile

Get your photos on billboards with Apple’s 2019 ‘Shot on iPhone’ program

Like previous years, Apple has once again launched its Shot on iPhone program, which encourages users to submit the best photos they've taken with their iPhone. Ultimately, the winners will get their photos featured on billboards.
Computing

Ditch the backdrop from your photos with these handy tools

Need to know how to remove the background from an image? Here's how, whether you prefer to use a premium program like Photoshop or one of the many web-based alternatives currently in existence.