Skip to main content

GoPro just acquired two startups so you can have more fun editing

gopro acquires editing apps is working on a new mobile app that will let you edit and share videos
GoPro
For most adrenalin-driven GoPro shooters, it’s all about the thrill of capturing the action, whether it’s a wingsuit flight over mountainous terrain, surfing stunts through giant waves, or your clever dog’s first-ever skateboarding session.

Truth be told, with the adrenalin still coursing through your veins and your mind buzzing about your next big project, the last place you want to be is cooped up in a small room sifting through tons of footage, fretting over the next edit.

Recommended Videos

With this in mind, GoPro has just splashed the cash on two video editing startups to help it provide a more complete package that it hopes will please current customers and pull in a few new ones.

Please enable Javascript to view this content

The California-based company picked up Replay and Splice for a reported $105 million to “accelerate GoPro’s ability to deliver ultra-convenient, yet powerful, mobile editing solutions” to users of its Hero action cameras.

Replay is the work of French firm Stupeflix and lets users quickly choose video clips and photos before automatically combining them into a single video complete with transition effects, graphics, and synchronized music.

Splice, on the other hand, requires more input from the user, though its Texas-based creator, Vemory, describes the software as offering “advanced features normally found on desktop editing apps, but with the speed and efficiency of a mobile app interface.”

GoPro founder and CEO Nick Woodman said the three companies will work together to deliver a faster and hopefully more enjoyable mobile editing experience, adding that the increasing power of mobile solutions marked it out as “the predominant editing platform of the future.”

Both apps are still available on iOS, though this could presumably change in light of GoPro’s move.

Up to now, most GoPro users serious about editing their footage usually turn to more powerful third-party offerings instead of GoPro’s provided software, which offers few features. By incorporating the new apps into its product, GoPro wants to create a more rounded shoot-and-edit experience to help users produce dazzling sequences with minimum effort.

Perhaps we shouldn’t be too surprised by the camera makers’s latest move. During last month’s earnings call, which followed the release of troubling financial data for the company, Woodman described editing as an “inconvenience” for GoPro users, a comment that suggested he was already in the middle of sorting out a solution.

Trevor Mogg
Contributing Editor
Not so many moons ago, Trevor moved from one tea-loving island nation that drives on the left (Britain) to another (Japan)…
GoPro Hero 10 Black: 7 things I love and 2 that I don’t
The GoPro Hero 10 placed in an outdoor environment.

The GoPro Hero 10 Black is the company's most recent addition to its action camera lineup. I've had a chance to spend almost eight weeks with the camera to find out if the on-page specs translate to real-world usage? Here's what I loved about the Hero 10 while using it in my day-to-day life and short travels.
Seven things I loved
More responsive
The GoPro Hero 10 is much more responsive than the previous iterations of the camera. When I reviewed the Hero 8 and Hero 9, one of my biggest concerns was usability. While the functionality was amazing, the usability was not. Well, no more.

Thanks to the new processor, the GoPro Hero 10's usability is as good as its functionality. GoPro has finally done justice to its camera. Navigating through the interface feels on par with my iPhone's camera app. The new camera was a joy to use, thanks to a more responsive interface.
Amazing photos and slow-mo

Read more
The 5 best new GoPro Hero 10 Black features I love to use
GoPro Hero 10 Firmware V1.2.

When I reviewed the GoPro Hero 10 Black in September, I couldn’t help but heap praise on it. Though it’s clearly an evolutionary update to the Hero 9, the Hero 10 goes far enough to offer very real advantages over its predecessor. Between its 5.3K 60 frames per second, upgraded image stabilization, and impressive cloud storage integration, it’s certainly the most powerful action camera available right now.

However, GoPro hasn’t rested on its laurels over the past several months. Over that time, they’ve offered major firmware upgrades and even a post-launch hardware upgrade. With the Hero 10 so dramatically changed since its original launch, it’s worth taking a look at to see what else you can expect from the camera here at the tail end of 2021.
Max Superview
The GoPro Hero 10 features a 4:3 format sensor, but most video these days is displayed in a 16:9 aspect ratio. That typically means either cropping the image or putting up with black bars on the side of the display. GoPro’s Superview mode stretches the edges of the image so that you can take advantage of the entire 4:3 sensor area, but display it on a 16:9 screen at the cost of a fisheye effect.

Read more
GoPro boosts Hero 10 performance with new firmware and Enduro battery
GoPro Hero 10 Front Screen.

One of my few complaints when reviewing the GoPro Hero 10 Black was its somewhat fleeting battery life, and though I haven’t personally encountered the issue, many users have reported problems limiting recording times due to overheating. GoPro seems to have heard that message loud and clear, as they have announced a major firmware update for the camera that aims to solve the problems as well as a brand new Enduro battery.

The firmware (which will be available by the end of October) introduces three new video performance modes designed to maximize the Hero 10’s performance in different scenarios. Maximum video performance mode prioritizes high resolution, frame rate, and image quality. Extended battery mode limits resolution and frame rate to maximize recording times and battery life, while tripod/stationary video mode provides high performance when the camera is stationary, and there isn’t any airflow to cool the camera.

Read more